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Basics of Social Research: Qualitative and Quantitative Approaches - Qualitative and Quantitative Approaches - Bok av W. Lawrence Neuman - Häftad

Preparing students to do research and understand what research can do. Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important. This text teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and..

SEK 1086.00

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Essentials of Marketing Research, Global Edition - Bok av Naresh Malhotra - Häftad

For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles?Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation?author Naresh Malhotra covers concepts at..

SEK 1201.00

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Corporate Finance: The Core, Global Edition - Bok av Jonathan Berk - Häftad

For MBA/graduate students taking a course in corporate finance.An emphasis on modern theory blended with practice elevates students' financial decision makingUsing the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance: The Core, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. Students have..

SEK 1180.00

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Basic Marketing Research - Bok av Naresh Malhotra - Häftad

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

SEK 1070.00

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Principles of Direct, Database and Digital Marketing - Bok av Alan Tapp - Häftad

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew..

SEK 1161.00

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Principles of Economics, Global Edition - Bok av Karl Case - Häftad

For two-semester courses in the principles of economics. An introduction to the functioning of the economy and the power and breadth of economicsReviewers tell us that Case/Fair/Oster is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough, and complete. Readers of Principles of Economics, 13th Edition come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do..

SEK 1216.00

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Marketing Research: An Applied Orientation, Global Edition - Bok av Naresh Malhotra - Häftad

For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides..

SEK 1170.00

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Level Three Leadership: Getting Below the Surface - Getting Below the Surface - Bok av James Clawson - Häftad

For undergraduate, graduate, and executive courses in leadership, organizational behavior, and management.A flexible approach to understanding and applying leadership. Level Three Leadership (L3L) uses a flexible leadership model to help students and practicing managers understand and apply the principles of leadership. This text focuses on what managers can do to influence the thinking and feeling of others?rather than focusing on changing behavior.The fifth edition has been significantly enhanced..

SEK 1097.00

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Practical Research: Design and Process, Global Edition - Bok av Jeanne Ormrod - Häftad

For introductory research methods courses in any area of study.An engaging, cross-disciplinary guide to research methodologyPractical Research is a do-it-yourself, how-to manual for planning and conducting research. Suitable for a variety of courses in basic research methodology, the book uses a conversational tone, step-by-step instructions and practical suggestions to guide the reader from the selection of a problem to the preparation of a completed report.The 13th Edition includes the latest technology-based..

SEK 1061.00

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Agendas, Alternatives, and Public Policies (with an Epilogue on Health Care), Updated Edition - Bok av John Kingdon - Häftad

Kingdon's landmark work on agenda setting and policy formation is drawn from interview conducted with people in and around the U.S. federal government, and from case studies, government documents, party platforms, press coverage, and public opinion surveys. While other works examine how policy issues are decided, Kingdon's book was the first to consider how issues got to be issues. This enduring work attempts to answer the questions: How do subjects come to officials' attention? How are the alternatives..

SEK 1087.00

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