Learning factors Influence Consumer Behavior - Bok av John Lok - Häftad
How behavioral economics can provide more realistic psychological foundations to any entrepreneur. This Chapter is intended to provide an introduction to the approach and methods of behavioral economics, and to some of its major findings, application, and promising new directions to any entrepreneur. I shall explain how the process of behavior economic field develops, then I shall show what methods are used to measure behavioral economy to let the entrepreneur to choose to do more reasonable behavior..