Behavioural Intention Effect on Adoption of Agricultural Technologies - Bok av Carolyne Cherotich - Häftad
This book investigates vegetable growers' risk perception, awareness of Good Agricultural Practices (GAP), determinants of their intentions and the applicability of Theory of Planned Behavior (TPB) in Punjab, India and Nakuru, Kenya. Data from 200 randomly selected growers, predominantly male with marginal landholdings, face various risks including market, institutional, weather and production risks. Many were unaware of GAP standards and identified production costs, market access, training and government..