Online Community Portals for Enhanced Customer Relationship Management - Bok av Zenia Barnard - Häftad
Establishing and nurturing mutually beneficial relationships between an organisation and its stakeholders is a top priority for any institution that wants to prosper in a fast-changing and highly competitive market. Alumni, as a key stakeholder group of universities, is a prime example. But do they actually want contact with their Alma Mater? If so, what exactly do they want, and in what format do they want it? The ¿one-size- fits-all¿ notion with regard to communication and information sharing..