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Samsung Media Empire and Family A power web

Samsung Media Empire and Family A power web

This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a market-oriented ideology and family connections to build their media empires thereby creating cultural conglomerates that exercise corporate censorship over media markets. It focuses on family-controlled media conglomerates in Korea specifically the international business giant Samsung and its related media companies Cheil Jedang and JoongAng Ilbo all of which are controlled by the single Lee family. Utilizing the theoretical approach of political economy of communication the book examines how and why the Lee family exercise corporate censorship over Korean society. Offering an essential take on Asia’s political economy of communication in order to understand the workings of Asian media empires this book will appeal to students and scholars of Korean Studies Korean Business and Mass Communications. | Samsung Media Empire and Family A power web

GBP 44.99
1

Digital Enterprise Transformation A Business-Driven Approach to Leveraging Innovative IT

Digital Enterprise Transformation A Business-Driven Approach to Leveraging Innovative IT

The integration of technological innovations such as In-Memory Analytics Cloud Computing Mobile Connectivity and Social Media with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability Framework (DCF). Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative IT by Axel Uhl and Lars Alexander Gollenia outlines the DCF which comprises six specific capabilities: Innovation Management Transformation Management IT Excellence Customer Centricity Effective Knowledge Worker and Operational Excellence. In cooperation with the University of Applied Sciences and Arts Northwestern Switzerland University of St. Gallen (Switzerland) Queensland University of Technology (Australia) University of Liechtenstein (Principality of Liechtenstein) and Karlsruhe Institute of Technology (Germany) SAP and the BTA have been validating each capability and the corresponding maturity models based on analyzing several ’lighthouse’ case studies comprising: SAMSUNG IBM Finanz Informatik The Walt Disney Company Google Inc. HILTI AG. Digital Enterprise Transformation presents how these companies take advantage of innovative IT and how they develop their digital capabilities. On top the authors also develop and present a range of novel yet hands-on Digital Use Cases for a number of different industries which have emerged from innovative technological trends such as: Big Data Cloud Computing 3D Printing and Internet of Things. | Digital Enterprise Transformation A Business-Driven Approach to Leveraging Innovative IT

GBP 31.99
1

Greener Products The Making and Marketing of Sustainable Brands Second Edition

Greener Products The Making and Marketing of Sustainable Brands Second Edition

Written by a renowned sustainability expert Greener Products: The Making and Marketing of Sustainable Brands Second Edition makes the case for why the people and the planet need products to be made in a different more sustainable way. The growth of the global middle class with an additional 3 billion people expected to enter the consumer market by 2030 is putting an unprecedented demand on resources and straining the global supply of raw materials fossil fuels food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple Nike Samsung Electronics BASF GE Johnson & Johnson Unilever and Method. New updated content in this second edition includes: New developments like the United Nations Sustainable Development Goals with concepts of biomimicry circular economy emerging issues management and eco-innovation. Novel tools and examples for bringing sustainable products to market. New chapter dedicated to natural capital. Analysis of current green marketing methods and market trends. Best practices for making and marketing sustainable brands. For more information visit the author's book website at www. greenerproducts. biz. | Greener Products The Making and Marketing of Sustainable Brands Second Edition

GBP 74.99
1

High-Power Piezoelectrics and Loss Mechanisms

High-Power Piezoelectrics and Loss Mechanisms

As one of the pioneers of Piezoelectric Actuators I have contributed to the commercialization of various products for over 45 years including million-selling devices micro-ultrasonic motors for smart-phone camera modules by Samsung Electromechanics piezoelectric transformers for backlight inverters by Apple laptops multilayer PZT actuators for diesel injection valves by Denso Corporation and piezoelectric energy harvesting modules for Programable Air-Burst Munition by the US Army. During the development period for piezoelectric actuators and transformers I found that the bottleneck for device miniaturization was heat generation under a high-power drive condition. Thus in parallel to the piezo-actuator developments I have been developing various high-power density piezo-ceramic materials with the loss mechanism clarification. Hence I considered that it was time to organize a textbook based on the previous studies including my materials development philosophy to stimulate younger generations to reach to the energy density of up to 100 W/cm3 in the future. Increasing efficiency and saving energy and space (compactness) are one of the important approaches in this 21st-century sustainable society. High-Power Piezoelectrics and Loss Mechanisims introduces the theoretical background of piezoelectrics electromechanical phenomenology loss mechanisms practical materials device designs drive and characterization techniques and typical applications and looks forward to the future perspectives in this field. This book is NOT an overall review of this area but it focuses on important and basic ideas under my development philosophy to understand how to design and develop high-power piezoelectric materials and devices. This textbook is designed for self-learning by the reader aided by the availability of: • Chapter Essentials – Summary for quick memory recovery • Check Points – Answers are provided in the Appendix • Example Problems – To enhance the reader’s understanding with full detailed solutions • Chapter Problems – For the final exam or further consideration | High-Power Piezoelectrics and Loss Mechanisms

GBP 74.99
1