Sport Media and Mega-Events
Bringing together many of the most influential scholars in sport and media studies this book examines the diverse ways that media influences our understanding of the world’s most important sport events dubbed sports mega-events. It sheds new light on how these events have been changed by the media and have in turn adapted to media to further their brand’s cultural influence. Focusing on the central concept of mediatization – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics FIFA rugby and cricket World Cups Tour de France Super Bowl World Series Monaco Grand Prix Wimbledon and many more. Written from a truly international perspective this is a seminal work in sport and media studies that reveals the growing political economic and cultural influences of sport mega-events in contemporary society. Sport Media and Mega-Events is an essential text for any course on the sociology of sport event management sport marketing or featuring a cultural communication or media studies approach to sport.
