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Snakes of the World A Catalogue of Living and Extinct Species

Snakes of the World A Catalogue of Living and Extinct Species

Snakes of the World: A Catalogue of Living and Extinct Species—the first catalogue of its kind—covers all living and fossil snakes described between 1758 and 2012 comprising 3 509 living and 274 extinct species allocated to 539 living and 112 extinct genera. Also included are 54 genera and 302 species that are dubious or invalid resulting in recognition of 705 genera and 4 085 species. Features: Alphabetical listings by genus and species Individual accounts for each genus and species Detailed data on type specimens and type localities All subspecies synonyms and proposed snake names Distribution of species by country province and elevation Distribution of fossils by country and geological periods Major taxonomic references for each genus and species Appendix with major references for each country Complete bibliography of all references cited in text and appendix Index of 12 500 primary snake names The data on type specimens includes museum and catalog number length and sex and collector and date. The listed type localities include restrictions and corrections. The bibliography provides complete citations of all references cited in the text and appendix and taxonomic comments are given in the remarks sections. This standard reference supplies a scientific academic and professional treatment of snakes—appealing to conservationists and herpetologists as well as zoologists naturalists hobbyists researchers and teachers. | Snakes of the World A Catalogue of Living and Extinct Species

GBP 64.99
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Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what how and why customers behave the way they do but existing technologies distribution channels and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and researchers offer insight directly from the depths of India China and other parts of the world. They take an in-depth look at user research methods in underserved communities new tools such as ecosystems mapping to define the elements impacting innovation and design decisions and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs Nokia Haier Philips Intel and A Piece of Pie but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman Tapan Parikh Ram Sehgal Steve Portigal Dmitry Volkov and Darelle van Greunen. A fascinating perspective of the users and ecosystem in emerging nations the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets. | Innovative Solutions What Designers Need to Know for Today's Emerging Markets

GBP 69.99
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