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Managing Family Business Dynamics Challenges and Opportunities

Deciphering India's Services Sector Growth

Deciphering India's Services Sector Growth

This book addresses a range of issues relating to the nature and implications of growth of India’s services sector including factors contributing to the rise of services output measurement and heterogeneity growth of services exports and employment in services sectors. From service tax exchange rate and services exports policy interest employment potential and diversity of the sector to challenges in financial inclusion trajectories of ICT services and contribution of education to GDP it brings together diverse themes to highlight major concerns in the wake of the prominent role that services have played in placing India among the fast-growing economies in the world in recent years. The services sector in India accounts for more than 60 per cent of the GDP of the country and 28. 6 per cent of its employed across government private or state corporations and non-government organisations. The volume explores whether the services sector (beyond agriculture and industry) holds the promise of fulfilling the benefits from India’s demographic dividend for its economic transformation through sustainable growth. With key empirical analyses of household enterprise and macroeconomic data for India within both formal and informal sectors this topical book will be useful to scholars and researchers of economics Indian economy political economy development economics development studies public policy and South Asian studies and also to development professionals policy makers and industry specialists. | Deciphering India's Services Sector Growth

GBP 38.99
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Selling IT The Science of Selling Buying and Deal-Making

Selling IT The Science of Selling Buying and Deal-Making

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3. 7 trillion US dollars of worldwide spending the growing significance of the IT industry in the global economy is now well established. Hence it is crucial to understand the marketplace within which it exists and this book presents a systematic analysis of the processes techniques and methods involved in IT sales and marketing. In Selling IT the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling marketing and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling business case for IT acquisition vendor evaluation and management account and customer relationship management customer segmentation and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans case studies and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing IT consulting technology sales and digital transformation. | Selling IT The Science of Selling Buying and Deal-Making

GBP 38.99
1