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Experiments With People Revelations From Social Psychology 2nd Edition

Experiments With People Revelations From Social Psychology 2nd Edition

This book showcases 28 intriguing social psychological experiments that have significantly advanced our understanding of human social thinking and behavior. Each chapter focuses on the details and implications of a single study while citing related research and real-life examples along the way. All the chapters are fully self-contained allowing them to be read in any order without loss of coherence. This 2nd Edition contains a number of new studies and together with its lively conversational tone it makes an ideal text for courses in social psychology introductory psychology or research design. | Experiments With People Revelations From Social Psychology 2nd Edition

GBP 46.99
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Politics of Social Psychology

Politics of Social Psychology

Social scientists have long known that political beliefs bias the way they think about understand and interpret the world around them. In this volume scholars from social psychology and related fields explore the ways in which social scientists themselves have allowed their own political biases to influence their research. These biases may influence the development of research hypotheses the design of studies and methods and materials chosen to test hypotheses decisions to publish or not publish results based on their consistency with one’s prior political beliefs and how results are described and dissemination to the popular press. The fact that these processes occur within academic disciplines such as social psychology that strongly skew to the political left compounds the problem. Contributors to this volume not only identify and document the ways that social psychologists’ political beliefs can and have influenced research but also offer solutions towards a more depoliticized social psychology that can become a model for discourse across the social sciences. | Politics of Social Psychology

GBP 48.99
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Visual Marketing From Attention to Action

Visual Marketing From Attention to Action

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception visual cognition and action and choice. The chapters go beyond what is known and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing management industrial design and consumer and social psychology. Professional practitioners especially those involved with marketing communications retail and in store marketing and market research will also benefit from the empirically based and innovative ideas put forth in this book. | Visual Marketing From Attention to Action

GBP 38.99
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