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Social Media Analytics in Predicting Consumer Behavior

Social Media Analytics in Predicting Consumer Behavior

Information is very important for businesses. Businesses that use information correctly are successful while those that don’t decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students businesses and marketers in many aspects. | Social Media Analytics in Predicting Consumer Behavior

GBP 130.00
1

Social Media Analytics and Practical Applications The Change to the Competition Landscape

Social Media Analytics and Practical Applications The Change to the Competition Landscape

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models such as wisdom of crowds healthcare fintech and blockchain machine learning methods and 5G this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics. | Social Media Analytics and Practical Applications The Change to the Competition Landscape

GBP 48.99
1

Porous Media Applications in Biological Systems and Biotechnology

Porous Media Applications in Biological Systems and Biotechnology

Presenting state-of-the-art research advancements Porous Media: Applications in Biological Systems and Biotechnology explores innovative approaches to effectively apply existing porous media technologies to biomedical applications. In each peer-reviewed chapter world-class scientists and engineers collaborate to address significant problems and discuss exciting research in biological systems. The book begins with discussions on bioheat transfer equations for blood flows and surrounding biological tissue the concept of electroporation hydrodynamic modeling of tissue-engineered material and the resistance of microbial biofilms to common modalities of antibiotic treatments. It examines how biofilms influence porous media hydrodynamics describes the modeling of flow changes in cerebral aneurysms and highlights recent advances in Lagrangian particles methods. The text also covers passive mass transport processes in cellular membranes and their biophysical implications the modeling and treatment of mass transport through skin the use of porous media in marine microbiology the transport of large biological molecules in deforming tissues and applications of magnetic stabilized beds for protein purification and adsorption antibody removal and more. The final chapters present potential in situ characterization techniques for studying porous media and conductive membranes and explain the development of bioconvection patterns generated by populations of gravitactic microorganisms in porous media. Using a common nomenclature throughout and with contributions from top experts this cohesive book illustrates the role of porous media in addressing some of the most challenging issues in biomedical engineering and biotechnology. The book contains sophisticated porous media models that can be used to improve the accuracy of modeling a variety of biological processes. | Porous Media Applications in Biological Systems and Biotechnology

GBP 59.99
1

Applying Color Theory to Digital Media and Visualization

Applying Color Theory to Digital Media and Visualization

This book provides an overview of the application of color theory concepts to digital media and visualization. It highlights specific color concepts like color harmony and shows how to apply the concept with case study examples and usage of actual online and mobile color tools. Color deficiencies are reviewed and discussed are color tools for examining how a specific color map design will look to someone with the deficiency. Other books on color examine artists' use of color color management or color science. This book applies fundamental color concepts to digital media and visualization solutions. It is intended for digital media and visualization content creators and developers. | Applying Color Theory to Digital Media and Visualization

GBP 180.00
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The Handbook of Applied Expert Systems

The Handbook of Applied Expert Systems

The Handbook of Applied Expert Systems is a landmark work dedicated solely to this rapidly advancing area of study. Edited by Jay Liebowitz a professor author and consultant known around the world for his work in the field this authoritative source covers the latest expert system technologies applications methodologies and practices. The book features contributions from more than 40 of the world's foremost expert systems authorities in industry government and academia. The Handbook is organized into two major sections. The first section explains expert systems technologies while the second section focuses on applied examples in a wide variety of industries. Key topics covered include fuzzy systems genetic algorithm development machine learning knowledge representation and much more.

GBP 56.99
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Patterns in Excitable Media Genesis Dynamics and Control

Patterns in Excitable Media Genesis Dynamics and Control

Excitable media comprise a class of models for a wide range of physical chemical and biological systems that exhibit spontaneous formation of spatial patterns. Patterns in Excitable Media: Genesis Dynamics and Control explores several aspects of the dynamics of such patterns—in particular their evolution upon interaction with structural and functional heterogeneities in the system. The book provides readers with an introduction to recent developments in the interdisciplinary field of dynamics and control of patterns in nonlinear biological systems described by excitable media models. It also discusses low-amplitude control schemes for eliminating such patterns from an excitable medium which has direct clinical relevance in view of the close connection to life-threatening cardiac arrhythmia. | Patterns in Excitable Media Genesis Dynamics and Control

GBP 59.99
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Real-Time Expert Systems Computer Architecture

Real-Time Expert Systems Computer Architecture

Expert systems and real-time systems technology have been developed independently. Expert systems have been successfully implemented in many complex applications traditionally performed by human experts. Real-time systems have been successfully applied in areas requiring interaction with dynamic environments control and monitoring applications for example. Merging these two technologies will yield intelligent systems capable of interacting with complex dynamic environments an area in which human operators exhibit poor productivity due to cognitive overload. | Real-Time Expert Systems Computer Architecture

GBP 205.00
1

Graph Databases Applications on Social Media Analytics and Smart Cities

Graph Databases Applications on Social Media Analytics and Smart Cities

With social media producing such huge amounts of data the importance of gathering this rich data often called the digital gold rush processing it and retrieving information is vital. This practical book combines various state-of-the-art tools technologies and techniques to help us understand Social Media Analytics Data Mining and Graph Databases and how to better utilize their potential. Graph Databases: Applications on Social Media Analytics and Smart Cities reviews social media analytics with examples using real-world data. It describes data mining tools for optimal information retrieval; how to crawl and mine data from Twitter; and the advantages of Graph Databases. The book is meant for students academicians developers and simple general users involved with Data Science and Graph Databases to understand the notions concepts techniques and tools necessary to extract data from social media which will aid in better information retrieval management and prediction. | Graph Databases Applications on Social Media Analytics and Smart Cities

GBP 140.00
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Social Media Analytics Strategies and Governance

Social Media Analytics Strategies and Governance

Social media has spread rapidly on the global stage driving consumers’ attention and influence both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression it is also being utilized as a digital tool with widescale use cases. The intelligence explosion information overload and disinformation play a significant part regarding individual group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML) to help provide ‘big insights’ to ‘big data’. AI and ML enable the analysis and dissemination of vast amounts of data however the ungoverned pace at which AI and autonomous systems have been deployed has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So AI and autonomous systems whilst being a force for societal good could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion. | Social Media Analytics Strategies and Governance

GBP 160.00
1

Calcium Hydroxylapatite Soft Tissue Fillers Expert Treatment Techniques

Calcium Hydroxylapatite Soft Tissue Fillers Expert Treatment Techniques

Calcium Hydroxylapatite: Expert Treatment Techniques is a hands-on reference book created with the input of the world’s leading experts on the use of this leading biostimulatory soft tissue filler. It can be used by all aesthetic medical professional injectors to study the relevant anatomy aesthetic target sites and injection techniques and to review the safest and most effective treatment protocols available for this versatile product. As a training aid the book contains multiple photographic sequences as well as schematic diagrams to help in clarifying the proposed techniques. The book includes not only the official on-label indications; various international experts also share their ways of tweaking the standard protocols and their innovations. There are links to procedural videos in the companion site accessed via our Instructor & Student Resources tab. | Calcium Hydroxylapatite Soft Tissue Fillers Expert Treatment Techniques

GBP 170.00
1

Mechanics of Liquid Nano- and Microdispersed Magnetic Media

Mechanics of Liquid Nano- and Microdispersed Magnetic Media

This book offers unique coverage of the mechanical properties of nano- and micro-dispersed magnetic fluids. Magnetic fluids are artificially created materials that do not exist in the nature. Researchers developing materials and devices are keenly interested in their mutually exclusive properties including fluidity compressibility and the ability to magnetize up to saturation in relatively small magnetic fields. Applications of micro- and nanodispersed magnetic fluids include magnetic-seals magnetically operated grease in friction units and supports separators of non-magnetic materials oil skimmers and separators sensors of acceleration and angle and gap fillers in loudspeakers. | Mechanics of Liquid Nano- and Microdispersed Magnetic Media

GBP 44.99
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The Expert Witness Forensic Science and the Criminal Justice Systems of the UK

The Expert Witness Forensic Science and the Criminal Justice Systems of the UK

The global nature of crime often requires expert witnesses to work and present their conclusions in courts outside their home jurisdiction with the corresponding need for them to have an understanding of the different structures and systems operating in other jurisdictions. This book will be a resource for UK professionals as well as those from overseas testifying internationally as to the workings of all UK jurisdictions. It also will help researchers and students to better understand the UK legal system. | The Expert Witness Forensic Science and the Criminal Justice Systems of the UK

GBP 66.99
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Veterinary Forensics Investigation Evidence Collection and Expert Testimony

Veterinary Forensics Investigation Evidence Collection and Expert Testimony

Veterinary Forensics: Investigation Evidence Collection and Expert Testimony will provide anyone involved in an investigation of an animal involved crime or civil action with the knowledge and tools that can give guidance for their actions in completing a forensic investigation. All 50 U. S. states and numerous countries around the world have laws against animal abuse and cruelty. Law enforcement agents veterinarians the judiciary attorneys and forensic scientists may be involved in cases of animal cruelty neglect or human crimes that may have an animal element. Additionally the animal can be the victim suspect or in some instances the witness of a crime. Given that acquittal or conviction is dependent upon the nature and veracity of the evidence the quality of the evidence in an animal-related crime investigation must be beyond reproach. The book begins with a discussion of animal abuse and crimes against animals crime scene investigation and from there discusses various types of forensic examinations of the animal culminating in a review of the judicial system and testimony in a court of law. All contributing authors are practicing professionals in law veterinary medicine and the private sector who provide current best-practice evidence collection and forensic techniques. Chapters provide in-depth detail about the forensic clinical examination and forensic necropsy of small and large animal species forensic radiology forensic toxicology bitemark analysis and animal behavior. Various relevant forensic disciplines such as bloodstain pattern analysis DNA analysis animal sexual abuse agroterrorism animal hoarding ritual crimes against animals and animal fighting are discussed. Key Features:Presents established and accepted police techniques in animal crime scene investigation including identification documentation and packaging of physical evidence and scene photography and videographyIncludes essential techniques to collect and preserve biological and DNA evidence for animal DNA testing Review of the forensic clinical examination and forensic necropsy of small and large animalsProvides methods of evidence presentation in the courtroom the nature of court room testimony and the development of an expert reportVeterinary Forensics: Investigation Evidence Collection and Expert Testimony fills the void of applied real-world investigative techniques for the collection and presentation of veterinary forensic medical and scientific information. It will be a welcome reference to both the student and professional in the understanding all relevant evidentiary investigative and legal elements of the discipline. | Veterinary Forensics Investigation Evidence Collection and Expert Testimony

GBP 74.99
1

Digital Storytelling 4e A creator's guide to interactive entertainment

Digital Storytelling 4e A creator's guide to interactive entertainment

This fourth edition of Digital Storytelling: A creator's guide to interactive entertainment dives deeply into the world of interactive storytelling a form of storytelling made possible by digital media. Carolyn Handler Miller covers both the basics – character development structure and the use of interactivity – and the more advanced topics such as AI (Artificial Intelligence) narratives using AR and VR and Social Media storytelling. The fourth edition also includes a greatly expanded section on immersive media with chapters on the exciting new world of the world of XR (AR VR and mixed reality) plus immersion via large screens escape rooms and new kinds of theme park experiences. This edition covers all viable forms of New Media from video games to interactive documentaries. With numerous case studies that delve into the processes and challenges of developing works of interactive narrative this new edition illustrates the creative possibilities of digital storytelling. The book goes beyond using digital media for entertainment and covers its employment for education training information and promotion featuring interviews with some of the industry’s biggest names. Key Features: A large new section covering various forms of immersive media including VR AR and Mixed Reality Breakthroughs in interactive TV and Cinema The use of VR AR and mixed reality in gaming New forms of voice-enabled storytelling and gaming Stories told via mobile apps and social media Developing Digital Storytelling for different types of audiences | Digital Storytelling 4e A creator's guide to interactive entertainment

GBP 52.99
1

Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

In The Netherlands Belgium and other European countries manganese is removed by conventional groundwater treatment with aeration and rapid (sand) filtration. Such a treatment process is easy to operate cost effective and sustainable because it does not make use of strong oxidants such as O3 Cl2 ClO2 and KMnO4 with the associated risk of by-product formation and over or under dosing. However application of aeration-filtration is also facing drawbacks especially the long ripening time of filter media. Due to the long ripening time water companies have to waste large volumes of treated water making this process less sustainable. Also costs associated with filter media ripening (man power electricity operational and analysis costs) are high. Therefore decreasing the filter ripening time regarding manganese removal is a big issue. Although already extended research has been carried out into manganese removal the controlling mechanisms especially of the start up face of filter media ripening are not fully understood yet. The emphasis of this thesis is to provide a better understanding of the mechanisms involved in the ripening of virgin filter media regarding manganese removal and how to shorten or completely eliminate the long ripening period of filters with virgin material. This thesis therefore highlights the role of the formation of a manganese oxide coating on virgin filter media. Characterization and identification revealed that the responsible manganese oxide for an effective manganese removal was Birnessite. It was found that Birnessite formed at the beginning of the ripening process was of a biological origin. Based on the knowledge that manganese removal in conventional groundwater treatment is initiated biologically long ripening times may be reduced by creating conditions favouring the growth of manganese oxidizing bacteria e. g. by limiting the back wash frequency and / or intensity. Additionally this thesis also shows that the use of freshly prepared manganese oxide containing Birnessite can completely eliminate filter media ripening time. | Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

GBP 99.99
1

Polarized Light and the Mueller Matrix Approach

Polarized Light and the Mueller Matrix Approach

An Up-to-Date Compendium on the Physics and Mathematics of Polarization Phenomena Now thoroughly revised Polarized Light and the Mueller Matrix Approach cohesively integrates basic concepts of polarization phenomena from the dual viewpoints of the states of polarization of electromagnetic waves and the transformations of these states by the action of material media. Through selected examples it also illustrates actual and potential applications in materials science biology and optics technology. The book begins with the basic concepts related to two- and three-dimensional polarization states. It next describes the nondepolarizing linear transformations of the states of polarization through the Jones and Mueller-Jones approaches. The authors then discuss the forms and properties of the Jones and Mueller matrices associated with different types of nondepolarizing media address the foundations of the Mueller matrix and delve more deeply into the analysis of the physical parameters associated with Mueller matrices. The authors proceed with introducing the arbitrary decomposition and other useful parallel decompositions and compare the powerful serial decompositions of depolarizing Mueller matrices. They also analyze the general formalism and specific algebraic quantities and notions related to the concept of differential Mueller matrix. Useful approaches that provide a geometric point of view on the polarization effects exhibited by different types of media are also comprehensively described. The book concludes with a new chapter devoted to the main procedures for filtering measured Mueller matrices. Suitable for advanced graduates and more seasoned professionals this book covers the main aspects of polarized radiation and polarization effects of material media. It expertly combines physical and mathematical concepts with important approaches for representing media through equivalent systems composed of simple components.

GBP 150.00
1

Fractional Calculus for Hydrology Soil Science and Geomechanics An Introduction to Applications

Fractional Calculus for Hydrology Soil Science and Geomechanics An Introduction to Applications

This book is an unique integrated treatise on the concepts of fractional calculus as models with applications in hydrology soil science and geomechanics. The models are primarily fractional partial differential equations (fPDEs) and in limited cases fractional differential equations (fDEs). It develops and applies relevant fPDEs and fDEs mainly to water flow and solute transport in porous media and overland and in some cases to concurrent flow and energy transfer. It is an integrated resource with theory and applications for those interested in hydrology hydraulics and fluid mechanics. The self-contained book summaries the fundamentals for porous media and essential mathematics with extensive references supporting the development of the model and applications. | Fractional Calculus for Hydrology Soil Science and Geomechanics An Introduction to Applications

GBP 59.99
1

Fundamentals and Applications of Ultrasonic Waves

Fundamentals and Applications of Ultrasonic Waves

Written at an intermediate level in a way that is easy to understand Fundamentals and Applications of Ultrasonic Waves Second Edition provides an up-to-date exposition of ultrasonics and some of its main applications. Designed specifically for newcomers to the field this fully updated second edition emphasizes underlying physical concepts over mathematics. The first half covers the fundamentals of ultrasonic waves for isotropic media. Starting with bulk liquid and solid media discussion extends to surface and plate effects at which point the author introduces new modes such as Rayleigh and Lamb waves. This focus on only isotropic media simplifies the usually complex mathematics involved enabling a clearer understanding of the underlying physics to avoid the complicated tensorial description characteristic of crystalline media. The second part of the book addresses a broad spectrum of industrial and research applications including quartz crystal resonators surface acoustic wave devices MEMS and microacoustics and acoustic sensors. It also provides a broad discussion on the use of ultrasonics for non-destructive evaluation. The author concentrates on the developing area of microacoustics including exciting new work on the use of probe microscopy techniques in nanotechnology. Focusing on the physics of acoustic waves as well as their propagation technology and applications this book addresses viscoelasticity as well as new concepts in acoustic microscopy. It updates coverage of ultrasonics in nature and developments in sonoluminescence and it also compares new technologies including use of atomic force acoustic microscopy and lasers. Highlighting both direct and indirect applications for readers working in neighboring disciplines the author presents particularly important sections on the use of microacoustics and acoustic nanoprobes in next-generation devices and instruments.

GBP 74.99
1

Engineering Risk and Hazard Assessment Volume I

Engineering Risk and Hazard Assessment Volume I

The volumes deal with the newly emerging field ofRisk and Hazard Assessment and its application to science and engineering. These volumes deal with issues such as short-and long-term hazards setting priorities in safety fault analysis for process plants hazard identification and safety assessment of human- robot systems plant fault diagnoses expert systems knowledge based diagnostic systems fault tree analysis modelling of computer security systems for risk and reliability analysis risk analysis of fatigue failure fault evaluation of complex system probabilistic risk analysis and expert systems for fault detection. This volume will provide the reader not only with valuable conceptual and technical information but also with a better view of the field its problems accomplishments and future potentials | Engineering Risk and Hazard Assessment Volume I

GBP 89.99
1

Ethical Standards in Forensic Science

Ethical Standards in Forensic Science

Ethical Standards in Forensic Science seeks to address the myriad practices in forensic science for a variety of evidence and analyses. The book looks at ethics bias what constitutes an expert in the field—both as a practitioner and to the court system—as well as the standards of practice as purported by the top forensic organizations. Coverage addresses evidence collection chain of custody real versus junk science the damage questionable science can cause to a discipline and the judicial process testing methods report writing and expert witness testimony in civil and criminal cases in a court of law. The authors’ background in engineering provides a unique perspective on a variety of evidence and testing methods. As such in addition to coverage the range of evidence and topics cited in the 2009 National Academy of Sciences (NAS) Report they address numerous challenges that have arisen specifically in forensic engineering cases—their specific area of expertise. Numerous case example are provided to illustrate the inherent danger of bias inexact science or expert witnesses taking dangerous and harmful liberties on the stand. Students lawyers and professionals in all forensic disciplines will find this a refreshing and accessible approach to elucidate the problem and offer suggestions for reform and change for the good of the entire profession.

GBP 44.99
1

50 Landmark Papers every Thyroid and Parathyroid Surgeon Should Know

50 Landmark Papers every Thyroid and Parathyroid Surgeon Should Know

This book provides an expert perspective from some of the world’s leading surgeons on the papers that have had the greatest impact in the field of thyroid and parathyroid surgery over the past decade. The broad range of topics covered will enable the reader to understand how recent research developments have led to changes in current thyroid and parathyroid surgical practice and represents an excellent resource for trainees at all levels preparing for specialty examinations. This book contains: Concise review and analysis of key papers by expert clinicians with each chapter focused on the most important aspects of the surgical management of thyroid and parathyroid disease Essential reading for students residents fellows and surgeons studying for their professional exams or wanting an update on the current thyroid and parathyroid surgery literature Critical distillation of the diverse and expanding research over a broad range of topics from this field that includes investigation and management of benign and malignant thyroid disease primary secondary and tertiary hyperparathyroidism thyroid and parathyroid surgery and surgical complications Expert analysis of the key contemporary papers and topics underlying the practice of endocrine neck surgery for general surgeons otolaryngologists head and neck surgeons endocrine surgeons trainees and other healthcare professionals | 50 Landmark Papers every Thyroid and Parathyroid Surgeon Should Know

GBP 34.50
1