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Graphic Design Learn It Do It

Graphic Design Learn It Do It

Graphic Design: Learn It Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences those interested in the what why and how of graphic design. The what is effective graphic design a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory typography and page layout. Focus on the why of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The how of design addresses the stages of production and use of Adobe Photoshop CC Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications Photoshop CC Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics | Graphic Design Learn It Do It

GBP 49.99
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Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what how and why customers behave the way they do but existing technologies distribution channels and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and researchers offer insight directly from the depths of India China and other parts of the world. They take an in-depth look at user research methods in underserved communities new tools such as ecosystems mapping to define the elements impacting innovation and design decisions and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs Nokia Haier Philips Intel and A Piece of Pie but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman Tapan Parikh Ram Sehgal Steve Portigal Dmitry Volkov and Darelle van Greunen. A fascinating perspective of the users and ecosystem in emerging nations the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets. | Innovative Solutions What Designers Need to Know for Today's Emerging Markets

GBP 69.99
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A First Course in Logic

Naturally Occurring Benzodiazepines Endozepines and their Receptors Implications for Benzodiazepine Therapy and Withdrawal

Naturally Occurring Benzodiazepines Endozepines and their Receptors Implications for Benzodiazepine Therapy and Withdrawal

Understanding and addressing the current opioid crisis requires knowledge of endogenous opioids (endorphins and enkephalins) but there is now evidence for a benzodiazepine crisis. Are there endogenous benzodiazepine-like substances—and what do they do? How do they affect antianxiety drugs and their adverse effects? Do they explain enigmatic prolonged benzodiazepine withdrawal syndrome? This book raises important questions about the clinical consequences of ignoring the existence of or understanding the potential influence of endogenous benzodiazepines on the therapeutic effect of benzodiazepines their adverse effects and the problems of withdrawal from them and other benzodiazepine receptor agonists. FEATURES Discusses endogenous benzodiazepine-like substances—what do they do and do they affect antianxiety drugs and their adverse effects? Presents information on enigmatic prolonged benzodiazepine withdrawal syndrome Describes the compounds acting at the BDZ binding sites both exogenous (classical BDZ drugs and BDZ from food and plants) and endogenous (endozepines) Assesses the putative interactions in physiology pathology and pharmacology of the compounds acting at the BDZ binding sites Dr. Raffa is Adjunct Professor at the University of Arizona College of Pharmacy and Professor Emeritus at Temple University School of Pharmacy. He has co-authored or edited several books on pharmacology and thermodynamics is a co-editor of two journals is a past president of the Mid-Atlantic Pharmacology Society and is the recipient of research and teaching awards. Dr. Amantea is Associate Professor of Pharmacology at the Department of Pharmacy Health and Nutritional Sciences of the University of Calabria (Italy) where she is the leader of the Stroke Research Unit at the Section of Preclinical and Translational Pharmacology operating in the frame of the Italian Stroke Organization (ISO) Basic Science. She is a member of the Editorial Board and the Guest Editor of the 2016 Neuroscience section of Current Opinion in Pharmacology (Elsevier) and the founder and the editor of the CRC Press Frontiers in Neurotherapeutics series. | Naturally Occurring Benzodiazepines Endozepines and their Receptors Implications for Benzodiazepine Therapy and Withdrawal

GBP 64.99
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Handbook of Pharmaceutical Manufacturing Formulations Volume Three Liquid Products

Handbook of Industrial Engineering Equations Formulas and Calculations

Handbook of Industrial Engineering Equations Formulas and Calculations

The first handbook to focus exclusively on industrial engineering calculations with a correlation to applications Handbook of Industrial Engineering Equations Formulas and Calculations contains a general collection of the mathematical equations often used in the practice of industrial engineering. Many books cover individual areas of engineering and some cover all areas but none covers industrial engineering specifically nor do they highlight topics such as project management materials and systems engineering from an integrated viewpoint. Written by acclaimed researchers and authors this concise reference marries theory and practice making it a versatile and flexible resource. Succinctly formatted for functionality the book presents:Basic Math CalculationsEngineering Math CalculationsProduction Engineering CalculationsEngineering Economics CalculationsErgonomics CalculationsFacility Layout CalculationsProduction Sequencing and Scheduling CalculationsSystems Engineering CalculationsData Engineering CalculationsProject Engineering CalculationsSimulation and Statistical EquationsIt has been said that engineers make things while industrial engineers make things better. To make something better requires an understanding of its basic characteristics and the underlying equations and calculations that facilitate that understanding. To do this however you don’t have to be computational experts; you just have to know where to get the computational resources that are needed. This book elucidates the underlying equations that facilitate the understanding required to improve design processes continuously improving the answer to the age-old question: What is the best way to do a job?

GBP 66.99
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Physiology of Marine Mammals Adaptations to the Ocean

Physiology of Marine Mammals Adaptations to the Ocean

Suppose you were designing a marine mammal. What would they need to live in the ocean? How would you keep them warm? What design features would allow them to dive for very long periods to extreme depths? Do they need water to drink? How would they minimize the cost of swimming and how would they find their prey in the deep and dark? These questions and more are examined in detail throughout Marine Mammal Physiology which explores how marine mammals live in the sea from a physiological point of view. This undergraduate textbook considers the essential aspects of what makes a marine mammal different from terrestrial mammals beyond just their environment. It focuses on the physiological and biochemical traits that have allowed this group of mammals to effectively exploit the marine environment that is so hostile to humans. The content of this book is organised around common student questions taking the undergraduate's point of view as the starting point. Each chapter provides a set of PowerPoint slides for instructors to use in teaching and students to use as study guides. New Study Questions and Critical Thinking Points conclude each chapter which are each motivated by a Driving Question such as How do mammals stay warm in a cold ocean? or How do mammals survive the crushing pressures of the deep sea? Full-colour images and comprehensive accessible content make this the definitive textbook for marine mammal physiology. | Physiology of Marine Mammals Adaptations to the Ocean

GBP 49.99
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Effective Ecology Seeking Success in a Hard Science

Effective Ecology Seeking Success in a Hard Science

Ecology is one of the most challenging of sciences with unambiguous knowledge much harder to achieve than it might seem. But it is also one of the most important sciences for the future health of our planet. It is vital that our efforts are as effective as possible at achieving our desired outcomes. This book is intended to help individual ecologists to develop a better vision for their ecology – and the way they can best contribute to science. The central premise is that to advance ecology effectively as a discipline ecologists need to be able to establish conclusive answers to key questions rather than merely proposing plausible explanations for mundane observations. Ecologists need clear and honest understanding of how we have come to do things the way we do them now the limitations of our approaches our goals for the future and how we may need to change our approaches if we are to maintain or enhance our relevance and credibility. Readers are taken through examples to show what a critical appraisal can reveal and how this approach can benefit ecology if it is applied more routinely. Ecological systems are notable for their complexity and their variability. Ecology is as indicated by the title of this book a truly difficult science. Ecologists have achieved a great deal but they can do better. This book aims to encourage early-career researchers to be realistic about their expectations: to question everything not to take everything for granted and to make up their own minds. | Effective Ecology Seeking Success in a Hard Science

GBP 54.99
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Workflow A Practical Guide to the Creative Process

Environmental Social Governance Managing Risk and Expectations

Validating Pharmaceutical Systems Good Computer Practice in Life Science Manufacturing

Validating Pharmaceutical Systems Good Computer Practice in Life Science Manufacturing

All too often the words computer validation strike terror into the hearts of those new to the process and may even cause those familiar with it to tremble. Validating Pharmaceutical Systems: Good Computer Practice in Life Science Manufacturing delineates GCP GLP and GMP regulatory requirements and provides guidance from seasoned practitioners on how to fulfill them. John Andrews and his team tackle the perceived complexities surrounding the validation of a wide variety of automated systems. Sprinkled with case studies and real-life examples the book offers a step-by-step review of topics such as planning design auditing risk management and specification. The in-depth by example coverage demystifies the challenges of manufacturing execution systems(MES) laboratory information management systems(LIMS) and network qualification. The first section examines the different levels of automated systems used throughout the drug development manufacture and delivery lifecycle using the GAMP 4 lifecycle approach to their validation. The second section uncovers some real-life applications of GAMP 4 to different areas of the regulations such as GLP GCP GMP and GDP. The book explores some of the latest thinking on computer validation and reflects changes that have occurred in the industry since the early days of validation. The contributors are a deliberate blend of those who have faced the problems of the 1990s and the Y2K controversies and those who have more recently arrived on the scene and made an impact on the perception of validation of automated systems across the field of GxP. They do more than show you how to do the right thing; they show you how to do the right thing in compliance with regulations. | Validating Pharmaceutical Systems Good Computer Practice in Life Science Manufacturing

GBP 59.99
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Improving Healthcare Team Communication Building on Lessons from Aviation and Aerospace

Predator-Prey Dynamics The Role of Olfaction

Predator-Prey Dynamics The Role of Olfaction

Humans being visually oriented are well versed in camouflage and how animals hide from predators that use vision to locate prey. However many predators do not hunt by sight; they hunt by scent. This raises the question: do survival mechanisms and behaviors exist which allow animals to hide from these olfactory predators? If so what are they and how do they work? Predator-Prey Dynamics: The Role of Olfaction examines environmental as well as biological and behavioral elements of both predators and prey to answer gaps in our current knowledge of the survival dynamics of species. Beginning with a thorough look at the mechanics of olfaction the author explains how predators detect locate and track their prey using odor trails on the ground or odor plumes in the air. Understanding the physics of airflow is the next step to understanding the potential for manipulating and masking scent. While a bush may conceal an animal visually from a predator it will not protect an animal from a predator using olfaction. To hide from the latter an animal needs to hide in locations where turbulence and updrafts will disperse its scent. The book addresses tradeoffs that animals must make given their dual needs to hide from predators and to procure food and water. Studies of mammalian and avian behavior provide examples on the actual use and efficacy of olfactory camouflage tactics. The book concludes with a redefinition of ecological terms based on the physics of airflow and a summary of the theory and implications of olfactory predator-prey dynamics. Introducing the mechanics of olfaction and its influence on the behavior of both predators and prey Predator-Prey Dynamics: The Role of Olfaction presents a new perception of the world and enables us to understand and more effectively manage the delicate survival dynamics of animals in the wild. | Predator-Prey Dynamics The Role of Olfaction

GBP 59.99
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Mechanics of Liquid Nano- and Microdispersed Magnetic Media

Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

Today it is commonly believed that if you learn software you can become an animator. Yet nothing could be further from the truth. Master animators are trained and not born. Software as is the humble pencil is merely yet another tool through which an animator can apply their knowledge. However neither software nor pencils give you that knowledge nor do they do the work for you. If you place a fully trained master animator on a computer or give them a pencil they’ll astound you with their mastery. However if you put a nontrained animator on a computer all you will have is a technician creating moving objects ・ as you’ll see all over YouTube and other video platforms. This book teaches you exactly how to become a Master Animator ・ whether you ultimately plan to use pencils computers drawing tablets or rigged characters. It’s a complete course in its own right being a collection of 48 masterclasses gleaned from the author’s 50 years of experience of top-level animating teaching and filmmaking. It will also train you in the value and application of observational gesture drawing. This book of masterclasses by a master of the art Tony White is entirely designed to be THE definitive reference book for students learning how to make things move really well ・ as well as how to create films once you know how to do so. A book for everyone: For home-based self-study students: It is a perfect manual to take you from raw beginner to proven animated filmmaker. For full-time students: It is an ideal companion to supplement your full-time educational studies which no doubt is overly based on software technology. For current animation professionals: It is a comprehensive archive of animation tips and techniques that will enable you to take your work to the next level. For current animation educators and instructors: It is a book that can be the ultimate curriculum and study program enabling your own students to become the master animators of today and tomorrow. | Animation Masterclasses: From Pencils to Pixels A Complete Course in Animation & Production

GBP 44.99
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Essentials of Polygraph and Polygraph Testing

Principles of Wildlife Conservation

Managing Oak Forests in the Eastern United States

Managing Oak Forests in the Eastern United States

If you are responsible for oak management Managing Oak Forests in the Eastern United States is for you. It is the definitive practical guide for anyone interested in improving stewardship of eastern oak forests. Organized into three sections the first section Background and Biology: Setting the Stage helps you establish a solid understanding of the history and ecology of eastern oak ecosystems. It examines the question Why do we manage oaks? and looks at some of the challenges faced in oak management such as fire wildlife management and oak regeneration. It also provides a description and distribution of oak forests across the eastern United States and discusses the biology of oaks. The second section Silviculture: What Is in the Tool Box gives you a practical understanding of how management can be implemented in eastern oak forests. It covers natural regeneration artificial regeneration and use of prescribed fires competition control and intermediate treatments. The third and final section Managing Oaks: How Do I Make It Work for Me? helps you clarify your objectives and chart a course to bring about the desired outcomes for the forests you are managing. This section assists you in evaluating your progress in managing your oaks and what changes you will need to make. It provides details on management objectives for upland oaks woodlands and savannahs and bottomland oaks. It also gives you guidance on managing deer impacts on oak forests. The last chapter is specifically designed to help you get started.

GBP 44.99
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A Guide to Fire and Gas Detection Design in Hazardous Industries

A Guide to Fire and Gas Detection Design in Hazardous Industries

In the last 15 years the field of fire and gas mapping has grown extensively yet very little is published on the subject. The text includes deeper discussions on important engineering factors associated with fire and gas detection along with anecdotes and examples. It will guide the readers on what to consider when you do not have access to proprietary guides and how to interpret the design process even when one does not have access to a guidance document. The text covers important topics including visual flame detection flame detection mapping infrared point gas detector (IRPGD) infrared open path gas detector (OPGD) ultrasonic/acoustic design and gas detection mapping. The book plays the following roles: Explores practical aspects of designing a detection layout Enables users in interpreting a detector data sheet and coverage analysis Teaches readers working on a project to cut through the marketing of detection and design an effective system Inclusion of real-life experiences on projects will provide engineers with clear examples of where things can and often do go wrong It is an ideal text for professionals and graduate students working in the fields of occupational health and safety fire protection engineering and environmental safety. The text discusses fundamental aspects of fire and gas mapping which has been applied with great success in many parts of the world and is commonly adopted by the major operators in the process industries. | A Guide to Fire and Gas Detection Design in Hazardous Industries

GBP 66.99
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Hydrogen Peroxide Metabolism in Health and Disease

Practical Crime Scene Processing and Investigation Third Edition

Practical Crime Scene Processing and Investigation Third Edition

Every action performed by a crime scene investigator has an underlying purpose: to both recover evidence and capture scene context. It is imperative that crime scene investigators must understand their mandate—not only as an essential function of their job but because they have the immense responsibility and duty to do so. Practice Crime Scene Processing and Investigation Third Edition provides the essential tools for what crime scene investigators need to know what they need to do and how to do it. As professionals any investigator’s master is the truth and only the truth. Professional ethics demands an absolute adherence to this mandate. When investigators can effectively seek collect and preserve information and evidence from the crime scene to the justice system—doing so without any agenda beyond seeking the truth— not only are they carrying out the essential function and duty of their job it also increases the likelihood that the ultimate goal of true justice will be served. Richly illustrated—with more than 415 figures including over 300 color photographs—the Third Edition of this best-seller thoroughly addresses the role of the crime scene investigator in the context of:Understanding the nature of physical evidence including fingerprint biological trace hair and fiber impression and other forms of evidenceAssessing the scene including search considerations and dealing with chemical and bioterror hazardsCrime scene photography; scene sketching mapping and documentation; and the role of crime scene analysis and reconstructionBloodstain pattern analysis and discussion of the body as a crime sceneSpecial scene considerations including fire buried bodies and entomological evidenceCoverage details the importance of maintaining objectivity emphasizing that every action the crime scene investigator performs has an underlying purpose: to both recover evidence and capture scene context. Key features:Outlines the responsibilities of the responding officer from documenting and securing the initial information to providing emergency careIncludes three new chapters on light technology and crime scene processing techniques recovering fingerprints and castingsAddresses emerging technology and new techniques in 3-D Laser scanning procedures in capturing a sceneProvides a list of review questions at the end of each chapterPractice Crime Scene Processing and Investigation Third Edition includes practical proven methods to be used at any crime scene to ensure that evidence is preserved admissible in court and persuasive. Course ancillaries including PowerPoint® lecture slides and a Test Bank are available with qualified course adoption. | Practical Crime Scene Processing and Investigation Third Edition

GBP 66.99
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The Female Brain

The Female Brain

The first edition of The Female Brain laid the groundwork for gaining a better understanding of the female brain examining the evidence for structural and functional differences between the brains of males and females. Addressing a wealth of new research the second edition continues in this vein leading readers through the basic principles of anatomy and physiology and on to the complex behavioral functions which constitute the workings of the normal and abnormal female brain. Examines Questions about Structural and Functional Differences The book addresses the question of structural and functional differences between the female brain and the male brain. Are there differences? How good is the evidence? Where do the differences lie? Are there differences in the neuroanatomy of females and if so where? Do females and males process information differently and if so how? The author puts the relative lack of information on the female brain into historical perspective and reviews empirical evidence relevant to the different aspects of brain structure and function. She elucidates laterality the functional asymmetry of the brain the left brain-right brain distinctions and how they differ between females and males. A Clear Presentation and Evaluation of Medical and Scientific Evidence Filled with rigorous scientific analysis in an easily accessible format and detailed explanatory diagrams the book systematically develops the topic from anatomy to behavior. It draws on current research to explain why men and women behave differently and why these differences should be exploited when designing research and clinical studies.

GBP 69.99
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The Nano Age of Digital Immunity Infrastructure Fundamentals and Applications The Intelligent Cyber Shield for Smart Cities