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Social Media Analytics in Predicting Consumer Behavior

Social Media Analytics in Predicting Consumer Behavior

Information is very important for businesses. Businesses that use information correctly are successful while those that don’t decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students businesses and marketers in many aspects. | Social Media Analytics in Predicting Consumer Behavior

GBP 130.00
1

Graph Databases Applications on Social Media Analytics and Smart Cities

Graph Databases Applications on Social Media Analytics and Smart Cities

With social media producing such huge amounts of data the importance of gathering this rich data often called the digital gold rush processing it and retrieving information is vital. This practical book combines various state-of-the-art tools technologies and techniques to help us understand Social Media Analytics Data Mining and Graph Databases and how to better utilize their potential. Graph Databases: Applications on Social Media Analytics and Smart Cities reviews social media analytics with examples using real-world data. It describes data mining tools for optimal information retrieval; how to crawl and mine data from Twitter; and the advantages of Graph Databases. The book is meant for students academicians developers and simple general users involved with Data Science and Graph Databases to understand the notions concepts techniques and tools necessary to extract data from social media which will aid in better information retrieval management and prediction. | Graph Databases Applications on Social Media Analytics and Smart Cities

GBP 140.00
1

Social Media Analytics Strategies and Governance

Social Media Analytics Strategies and Governance

Social media has spread rapidly on the global stage driving consumers’ attention and influence both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression it is also being utilized as a digital tool with widescale use cases. The intelligence explosion information overload and disinformation play a significant part regarding individual group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML) to help provide ‘big insights’ to ‘big data’. AI and ML enable the analysis and dissemination of vast amounts of data however the ungoverned pace at which AI and autonomous systems have been deployed has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So AI and autonomous systems whilst being a force for societal good could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion. | Social Media Analytics Strategies and Governance

GBP 160.00
1

Calcium Hydroxylapatite Soft Tissue Fillers Expert Treatment Techniques

Calcium Hydroxylapatite Soft Tissue Fillers Expert Treatment Techniques

Calcium Hydroxylapatite: Expert Treatment Techniques is a hands-on reference book created with the input of the world’s leading experts on the use of this leading biostimulatory soft tissue filler. It can be used by all aesthetic medical professional injectors to study the relevant anatomy aesthetic target sites and injection techniques and to review the safest and most effective treatment protocols available for this versatile product. As a training aid the book contains multiple photographic sequences as well as schematic diagrams to help in clarifying the proposed techniques. The book includes not only the official on-label indications; various international experts also share their ways of tweaking the standard protocols and their innovations. There are links to procedural videos in the companion site accessed via our Instructor & Student Resources tab. | Calcium Hydroxylapatite Soft Tissue Fillers Expert Treatment Techniques

GBP 170.00
1

Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

In The Netherlands Belgium and other European countries manganese is removed by conventional groundwater treatment with aeration and rapid (sand) filtration. Such a treatment process is easy to operate cost effective and sustainable because it does not make use of strong oxidants such as O3 Cl2 ClO2 and KMnO4 with the associated risk of by-product formation and over or under dosing. However application of aeration-filtration is also facing drawbacks especially the long ripening time of filter media. Due to the long ripening time water companies have to waste large volumes of treated water making this process less sustainable. Also costs associated with filter media ripening (man power electricity operational and analysis costs) are high. Therefore decreasing the filter ripening time regarding manganese removal is a big issue. Although already extended research has been carried out into manganese removal the controlling mechanisms especially of the start up face of filter media ripening are not fully understood yet. The emphasis of this thesis is to provide a better understanding of the mechanisms involved in the ripening of virgin filter media regarding manganese removal and how to shorten or completely eliminate the long ripening period of filters with virgin material. This thesis therefore highlights the role of the formation of a manganese oxide coating on virgin filter media. Characterization and identification revealed that the responsible manganese oxide for an effective manganese removal was Birnessite. It was found that Birnessite formed at the beginning of the ripening process was of a biological origin. Based on the knowledge that manganese removal in conventional groundwater treatment is initiated biologically long ripening times may be reduced by creating conditions favouring the growth of manganese oxidizing bacteria e. g. by limiting the back wash frequency and / or intensity. Additionally this thesis also shows that the use of freshly prepared manganese oxide containing Birnessite can completely eliminate filter media ripening time. | Manganese Removal from Groundwater Role of Biological and Physico-Chemical Autocatalytic Processes

GBP 99.99
1

Polarized Light and the Mueller Matrix Approach

Polarized Light and the Mueller Matrix Approach

An Up-to-Date Compendium on the Physics and Mathematics of Polarization Phenomena Now thoroughly revised Polarized Light and the Mueller Matrix Approach cohesively integrates basic concepts of polarization phenomena from the dual viewpoints of the states of polarization of electromagnetic waves and the transformations of these states by the action of material media. Through selected examples it also illustrates actual and potential applications in materials science biology and optics technology. The book begins with the basic concepts related to two- and three-dimensional polarization states. It next describes the nondepolarizing linear transformations of the states of polarization through the Jones and Mueller-Jones approaches. The authors then discuss the forms and properties of the Jones and Mueller matrices associated with different types of nondepolarizing media address the foundations of the Mueller matrix and delve more deeply into the analysis of the physical parameters associated with Mueller matrices. The authors proceed with introducing the arbitrary decomposition and other useful parallel decompositions and compare the powerful serial decompositions of depolarizing Mueller matrices. They also analyze the general formalism and specific algebraic quantities and notions related to the concept of differential Mueller matrix. Useful approaches that provide a geometric point of view on the polarization effects exhibited by different types of media are also comprehensively described. The book concludes with a new chapter devoted to the main procedures for filtering measured Mueller matrices. Suitable for advanced graduates and more seasoned professionals this book covers the main aspects of polarized radiation and polarization effects of material media. It expertly combines physical and mathematical concepts with important approaches for representing media through equivalent systems composed of simple components.

GBP 150.00
1

Engineering Risk and Hazard Assessment Volume I

Engineering Risk and Hazard Assessment Volume I

The volumes deal with the newly emerging field ofRisk and Hazard Assessment and its application to science and engineering. These volumes deal with issues such as short-and long-term hazards setting priorities in safety fault analysis for process plants hazard identification and safety assessment of human- robot systems plant fault diagnoses expert systems knowledge based diagnostic systems fault tree analysis modelling of computer security systems for risk and reliability analysis risk analysis of fatigue failure fault evaluation of complex system probabilistic risk analysis and expert systems for fault detection. This volume will provide the reader not only with valuable conceptual and technical information but also with a better view of the field its problems accomplishments and future potentials | Engineering Risk and Hazard Assessment Volume I

GBP 89.99
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Artificial Intelligence and Machine Learning in the Thermal Spray Industry Practices Implementation and Challenges

Artificial Intelligence and Machine Learning in the Thermal Spray Industry Practices Implementation and Challenges

This book details the emerging area of the induction of expert systems in thermal spray technology replacing traditional parametric optimization methods like numerical modeling and simulation. It promotes enlightens and hastens the digital transformation of the surface engineering industry by discussing the contribution of expert systems like Machine Learning (ML) and Artificial Intelligence (AI) toward achieving durable Thermal Spray (TS) coatings. Artificial Intelligence and Machine Learning in the Thermal Spray Industry: Practices Implementation and Challenges highlights how AI and ML techniques are used in the TS industry. It sheds light on AI’s versatility revealing its applicability in solving problems related to conventional simulation and numeric modeling techniques. This book combines automated technologies with expert machines to show several advantages including decreased error and greater accuracy in judgment and prediction enhanced efficiency reduced time consumption and lower costs. Specific barriers preventing AI’s successful implementation in the TS industry are also discussed. This book also looks at how training and validating more models with microstructural features of deposited coating will be the center point to grooming this technology in the future. Lastly this book thoroughly analyzes the digital technologies available for modeling and achieving high-performance coatings including giving AI-related models like Artificial Neural Networks (ANN) and Convolutional Neural Networks (CNN) more attention. This reference book is directed toward professors students practitioners and researchers of higher education institutions working in the fields that deal with the application of AI and ML technology. | Artificial Intelligence and Machine Learning in the Thermal Spray Industry Practices Implementation and Challenges

GBP 100.00
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DeepFakes Creation Detection and Impact

DeepFakes Creation Detection and Impact

Deepfakes is a synthetic media that leverage powerful Artificial Intelligence (AI) and machine learning (ML) techniques to generate fake visual and audio content that are extremely realistic thus making it very hard for a human to distinguish from the original ones. Apart from technological introduction to the Deepfakes concept the book details algorithms to detect Deepfakes techniques for identifying manipulated content and identifying face swap generative adversarial neural networks media forensic techniques deep learning architectures forensic analysis of DeepFakes and so forth. Provides a technical introduction to DeepFakes its benefits and the potential harms Presents practical approaches of creation and detection of DeepFakes using Deep Learning (DL) Techniques Draws attention towards various challenging issues and societal impact of DeepFakes with their existing solutions Includes research analysis in the domain of DL fakes for assisting the creation and detection of DeepFakes applications Discusses future research directions with emergence of DeepFakes technology This book is aimed at graduate students researchers and professionals in data science artificial intelligence computer vision and machine learning. | DeepFakes Creation Detection and Impact

GBP 105.00
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Uterine Fibroids

Uterine Fibroids

Uterine fibroids are a painful condition that may also create serious limitations on a patient's reproductive options. This new text from an acknowledged expert at a major regional referral center fully reviews the relevant diagnostic factors as well as the potential new medical treatments and current thinking about the various - sometimes controversial - surgical options available for management. Print versions of this book also include access to the eBook version with links to procedural videos.

GBP 170.00
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Thermal Radiation Heat Transfer

Thermal Radiation Heat Transfer

The seventh edition of this classic text outlines the fundamental physical principles of thermal radiation as well as analytical and numerical techniques for quantifying radiative transfer between surfaces and within participating media. The textbook includes newly expanded sections on surface properties electromagnetic theory scattering and absorption of particles and near-field radiative transfer and emphasizes the broader connections to thermodynamic principles. Sections on inverse analysis and Monte Carlo methods have been enhanced and updated to reflect current research developments along with new material on manufacturing renewable energy climate change building energy efficiency and biomedical applications. Features: Offers full treatment of radiative transfer and radiation exchange in enclosures. Covers properties of surfaces and gaseous media and radiative transfer equation development and solutions. Includes expanded coverage of inverse methods electromagnetic theory Monte Carlo methods and scattering and absorption by particles. Features expanded coverage of near-field radiative transfer theory and applications. Discusses electromagnetic wave theory and how it is applied to thermal radiation transfer. This textbook is ideal for Professors and students involved in first-year or advanced graduate courses/modules in Radiative Heat Transfer in engineering programs. In addition professional engineers scientists and researchers working in heat transfer energy engineering aerospace and nuclear technology will find this an invaluable professional resource. Over 350 surface configuration factors are available online many with online calculation capability. Online appendices provide information on related areas such as combustion radiation in porous media numerical methods and biographies of important figures in the history of the field. A Solutions Manual is available for instructors adopting the text. | Thermal Radiation Heat Transfer

GBP 125.00
1

Regenerative Medicine in Aesthetic Treatments Stem Cells Stromal Vascular Fraction Platelet Rich Plasma and Platelet Rich Fibrin

Regenerative Medicine in Aesthetic Treatments Stem Cells Stromal Vascular Fraction Platelet Rich Plasma and Platelet Rich Fibrin

Physicians are now in a position pro-actively to use stem cells and their growth factors to regenerate the human body. Within the field of aesthetics regenerative medicine is being used to reverse the ageing of tissues and to repair scarring to an unprecedented level. This highly illustrated text from an internationally recognized expert in cosmetic procedures documents the procedures and results for patients. | Regenerative Medicine in Aesthetic Treatments Stem Cells Stromal Vascular Fraction Platelet Rich Plasma and Platelet Rich Fibrin

GBP 115.00
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Cryptographic and Information Security Approaches for Images and Videos

Cryptographic and Information Security Approaches for Images and Videos

This book presents essential principles technical information and expert insights on multimedia security technology. Illustrating the need for improved content security as the Internet and digital multimedia applications rapidly evolve it presents a wealth of everyday protection application examples in fields including . Giving readers an in-depth introduction to different aspects of information security mechanisms and methods it also serves as an instructional tool on the fundamental theoretical framework required for the development of advanced techniques. | Cryptographic and Information Security Approaches for Images and Videos

GBP 140.00
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Natural Language Processing and Information Retrieval Principles and Applications

Natural Language Processing and Information Retrieval Principles and Applications

This book presents the basics and recent advancements in natural language processing and information retrieval in a single volume. It will serve as an ideal reference text for graduate students and academic researchers in interdisciplinary areas of electrical engineering electronics engineering computer engineering and information technology. This text emphasizes the existing problem domains and possible new directions in natural language processing and information retrieval. It discusses the importance of information retrieval with the integration of machine learning deep learning and word embedding. This approach supports the quick evaluation of real-time data. It covers important topics including rumor detection techniques sentiment analysis using graph-based techniques social media data analysis and language-independent text mining. Features:• Covers aspects of information retrieval in different areas including healthcare data analysis and machine translation• Discusses recent advancements in language- and domain-independent information extraction from textual and/or multimodal data• Explains models including decision making random walk knowledge graphs word embedding n-grams and frequent pattern mining• Provides integrated approaches of machine learning deep learning and word embedding for natural language processing• Covers latest datasets for natural language processing and information retrieval for social media like Twitter The text is primarily written for graduate students and academic researchers in interdisciplinary areas of electrical engineering electronics engineering computer engineering and information technology. | Natural Language Processing and Information Retrieval Principles and Applications

GBP 110.00
1

Guidelines for Developing Instructions

Guidelines for Developing Instructions

Confusing inadequate instructions for setting up and using consumer products are not only unhelpful but potentially dangerous. They may contain wrong information poor warnings and no pictures or illustrations. Standards are either non-existent or little known even though the U. S. government has developed and tested standards for the past thirty years. This book presents a set of guidelines written by The Human Factors and Ergonomics Society that have been tested by human factor specialists. This expert advice is applicable to writing assembly procedures operational procedures and user shop and repair manuals. | Guidelines for Developing Instructions

GBP 175.00
1

Kansei/Affective Engineering

Kansei/Affective Engineering

A guided tour through the each stages of process Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data including rough set models. Since soft computing technology is very useful from the viewpoint of product design the author details the Expert system neural networks GA and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive home electrics appliances cosmetics packaging and e-commerce business.

GBP 175.00
1

Physical Methods for Microorganisms Detection

Physical Methods for Microorganisms Detection

This volume presents detection and identification methods for bacteria and yeast. Chapters are written by expert laboratory practitioners and instrument makers and focuses on those methods that show widespread practical application such as ATP luminescence. Food applications include rapid detection and quantitation of bacteria in raw milk pasteurized milk other dairy products and raw meat. Other topics include brewing applications for beverages starter culture monitoring clinical analyses blood and urine analysis procedures analysis of aerosols bioprocess safety and biodeterioration. This book is a must for microbiologists in food quality labs and clinical labs. | Physical Methods for Microorganisms Detection

GBP 94.99
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Handbook of Science Communication

Handbook of Science Communication

Addressing the lack of a specific book on core communication/presentation skills the Handbook of Science Communication is written as a guide for students to speak and write effectively and as a reference for scientists who need to communicate their work effectively to each other and to the wider public. The book considers how the public understanding of science has changed with time and clearly explains how important the art of communication is for the effective communication of ideas. It continues with guidance on literature searches and the use of information sources from the library to the live interviewee. The book also deals with how to write and speak effectively working in a group and working with the media.

GBP 175.00
1

Applied Crowd Science

Applied Crowd Science

Applied Crowd Science outlines the theory and applications of the crowd safety course that Keith Still has developed and taught worldwide for over thirty years. It includes the background and applications of the crowd risk assessment tools as well as essays and case studies from international users (UK Ireland Canada Australia Holland Belgium and Japan) - see Support Material on www. routledge. com/9781138626560. Keith’s courses are mandatory training for all UK Police Public Event Commanders. The text covers legislation and guidance for crowd safety in places of public assembly and outlines the requirements of a crowd risk assessment for mass gatherings. It draws on Prof. Still’s expert witness experience highlighting both the problems you need to understand for your event planning.

GBP 105.00
1

Structural Building Design Wind and Flood Loads

Structural Building Design Wind and Flood Loads

Structural Building Design: Wind and Flood Loads is based upon the author’s extensive experience in South Florida as a structural designer building code official and an expert witness. He has more than 30 years of engineering experience in the United States Dubai and India. The book illustrates the use of ASCE standards ASCE 7-16 and ASCE 24-14 in the calculations of wind and flood loads on building structures. Features: Discussions of the evolution of the ASCE 7 standards Includes discussion of wind load guidance in the International Building Code Examines the Building Envelope Product Approval System Includes numerous solved real-life examples of wind-related issues Presents numerous solved real-life examples demonstrating various flood load concepts | Structural Building Design Wind and Flood Loads

GBP 130.00
1

Atlas of Flexible Bronchoscopy

Atlas of Flexible Bronchoscopy

This unique and comprehensive atlas by an expert practioner provides an innovative pictorial guide to flexible bronchoscopy one of the most exciting and challenging procedures in respiratory medicine today. Includes the very latest procedures and techniquesComprehensive coverage guides you through the range of anatomical and pathological possibilitiesA step-by-step guide to the use of bronchoscopic techniques interpretation of images and differential diagnosesIntegrates naked eye bronchoscopic and radiological anatomy to give you a thorough understanding of the procedureNumerous full colour illustrations and sound practical advice make this a key text for learning and refining your techniqueThe book will be invaluable to those training in respiratory medicine plus also specialist respiratory nurses and practising pulmonologists who wish to expand their practice and knowledge of the technique. | Atlas of Flexible Bronchoscopy

GBP 99.99
1

International e-Conference on Computer Science (IeCCS 2005)

International e-Conference on Computer Science (IeCCS 2005)

The aim of IeCCS 2005 which was held in May 2005 was to bring together leading scientists of the international Computer Science community and to attract original research papers. This volume in the Lecture Series on Computer and Computational Sciences contains the extended abstracts of the presentations. The topics covered included (but were not limited to): Numerical Analysis Scientific Computation Computational Mathematics Mathematical Software Programming Techniques and Languages Parallel Algorithms and its Applications Symbolic and Algebraic Manipulation Analysis of Algorithms Problem Complexity Mathematical Logic Formal Languages Data Structures Data Bases Information Systems Artificial Intelligence Expert Systems Simulation and Modeling Computer Graphics Software Engineering Image Processing Computer Applications Hardware Computer Systems Organization Software Data Theory of Computation Mathematics of Computing Information Systems Computing Methodologies Computer Applications Computing Milieu | International e-Conference on Computer Science (IeCCS 2005)

GBP 170.00
1

Soft Tissue Filler Complications Prevention and Management

Soft Tissue Filler Complications Prevention and Management

Soft Tissue Filler Complications: Prevention and Management Complications after injection of soft tissue fillers can have a major impact on the quality of life of the patient. It is therefore essential that injectors are up to date with preventive measures and the management of complications. This succinct guide from an expert centre for training provides both the theoretical background to the most common and serious complications arising from the main types of filler treatments and a complete practical guide to prevention diagnosis and treatment with the use of algorithms for clarity. Covers all main types of filler treatments for prevention diagnosis and treatment of complications Supplies an essential resource for safe use of a treatment in major demand internationally Provides a practical guide in succinct format | Soft Tissue Filler Complications Prevention and Management

GBP 120.00
1

Detecting Malingering and Deception Forensic Distortion Analysis (FDA-5)

Detecting Malingering and Deception Forensic Distortion Analysis (FDA-5)

Detecting Malingering and Deception: Forensic Distortion Analysis (FDA-5) Third Edition maintains the tradition of the prior two editions following the Forensic Distortion Analysis (FDA) model. Fully updated since the last edition nearly 20 years ago the book continues to serve as a comprehensive volume on deception and distortion in forensic clinical and several specialized contexts. As with the previous editions the book presents a model of deception intended to be utilized and applied by the qualified evaluator. The proposed model covers targets of the faker response styles shown and methods to detect the deception. The goal is to summarize the historical and latest information on distortion detection to present guidelines for detecting deception that include variable accuracy rates based on different detection techniques and to stimulate further research of effective methods of deception detection. Recommendations and guidelines for the practicing clinician are offered throughout the book including real-world cases to inform and enlighten particularly in unique cases or those in which the certain outcomes are unexpected. Key Features: Outlines the role of the forensic professional in applying and integrating methods assessment in deception and distortion Provides base-rates for deception-related behavior and events especially useful in report writing or courtroom testimony as an expert witness Presents the latest advances in methodology and technology to assist in the search for ground truth in applied settings and situations Applies forensic distortion analysis to evaluate the deception-related findings and statements of other professionals involved in a particular case New coverage includes sections on deception analysis for collectivities including media groups contemporary politics cross-national corporations conflict and terrorism Detecting Malingering and Deception incorporates the latest research providing practical application to utilize information and evaluative methods as they pertain to deception-related settings and situations. Sample reports and extensive graphs tables charts and histograms are provided and every chapter has been updated with new studies and investigations. The Third Edition boasts several new chapters and updated working appendices of coverage to expand the exploration of deception addressing advances in the field and our current understanding of the phenomenon. | Detecting Malingering and Deception Forensic Distortion Analysis (FDA-5)

GBP 94.99
1

Iterative Learning Control over Random Fading Channels

Iterative Learning Control over Random Fading Channels

Random fading communication is a type of attenuation damage of data over certain propagation media. Establishing a systematic framework for the design and analysis of learning control schemes the book studies in depth the iterative learning control for stochastic systems with random fading communication. The authors introduce both cases where the statistics of the random fading channels are known in advance and unknown. They then extend the framework to other systems including multi-agent systems point-to-point tracking systems and multi-sensor systems. More importantly a learning control scheme is established to solve the multi-objective tracking problem with faded measurements which can help practical applications of learning control for high-precision tracking of networked systems. The book will be of interest to researchers and engineers interested in learning control data-driven control and networked control systems. | Iterative Learning Control over Random Fading Channels

GBP 130.00
1