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How To Do Primary Care Research

Graphic Design Learn It Do It

Graphic Design Learn It Do It

Graphic Design: Learn It Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences those interested in the what why and how of graphic design. The what is effective graphic design a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory typography and page layout. Focus on the why of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The how of design addresses the stages of production and use of Adobe Photoshop CC Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications Photoshop CC Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics | Graphic Design Learn It Do It

GBP 49.99
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The Shortcut Why Intelligent Machines Do Not Think Like Us

The Shortcut Why Intelligent Machines Do Not Think Like Us

An influential scientist in the field of artificial intelligence (AI) explains its fundamental concepts and how it is changing culture and society. A particular form of AI is now embedded in our tech our infrastructure and our lives. How did it get there? Where and why should we be concerned? And what should we do now? The Shortcut: Why Intelligent Machines Do Not Think Like Us provides an accessible yet probing exposure of AI in its prevalent form today proposing a new narrative to connect and make sense of events that have happened in the recent tumultuous past and enabling us to think soberly about the road ahead. This book is divided into ten carefully crafted and easily digestible chapters. Each chapter grapples with an important question for AI. Ranging from the scientific concepts that underpin the technology to wider implications for society it develops a unified description using tools from different disciplines and avoiding unnecessary abstractions or words that end with -ism. The book uses real examples wherever possible introducing the reader to the people who have created some of these technologies and to ideas shaping modern society that originate from the technical side of AI. It contains important practical advice about how we should approach AI in the future without promoting exaggerated hypes or fears. Entertaining and disturbing but always thoughtful The Shortcut confronts the hidden logic of AI while preserving a space for human dignity. It is essential reading for anyone with an interest in AI the history of technology and the history of ideas. General readers will come away much more informed about how AI really works today and what we should do next. | The Shortcut Why Intelligent Machines Do Not Think Like Us

GBP 22.99
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The High Cost of Low Morale...and what to do about it

The Future X Network A Bell Labs Perspective

Handbook of X-ray Imaging Physics and Technology

Handbook of X-ray Imaging Physics and Technology

Containing chapter contributions from over 130 experts this unique publication is the first handbook dedicated to the physics and technology of X-ray imaging offering extensive coverage of the field. This highly comprehensive work is edited by one of the world’s leading experts in X-ray imaging physics and technology and has been created with guidance from a Scientific Board containing respected and renowned scientists from around the world. The book's scope includes 2D and 3D X-ray imaging techniques from soft-X-ray to megavoltage energies including computed tomography fluoroscopy dental imaging and small animal imaging with several chapters dedicated to breast imaging techniques. 2D and 3D industrial imaging is incorporated including imaging of artworks. Specific attention is dedicated to techniques of phase contrast X-ray imaging. The approach undertaken is one that illustrates the theory as well as the techniques and the devices routinely used in the various fields. Computational aspects are fully covered including 3D reconstruction algorithms hard/software phantoms and computer-aided diagnosis. Theories of image quality are fully illustrated. Historical radioprotection radiation dosimetry quality assurance and educational aspects are also covered. This handbook will be suitable for a very broad audience including graduate students in medical physics and biomedical engineering; medical physics residents; radiographers; physicists and engineers in the field of imaging and non-destructive industrial testing using X-rays; and scientists interested in understanding and using X-ray imaging techniques. The handbook's editor Dr. Paolo Russo has over 30 years’ experience in the academic teaching of medical physics and X-ray imaging research. He has authored several book chapters in the field of X-ray imaging is Editor-in-Chief of an international scientific journal in medical physics and has responsibilities in the publication committees of international scientific organizations in medical physics. Features: Comprehensive coverage of the use of X-rays both in medical radiology and industrial testing The first handbook published to be dedicated to the physics and technology of X-rays Handbook edited by world authority with contributions from experts in each field | Handbook of X-ray Imaging Physics and Technology

GBP 470.00
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X-Ray Diffraction Imaging Technology and Applications

High Resolution X-Ray Diffractometry And Topography

ISO 9001 2015 - A Complete Guide to Quality Management Systems

A First Course in Logic

Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what how and why customers behave the way they do but existing technologies distribution channels and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and researchers offer insight directly from the depths of India China and other parts of the world. They take an in-depth look at user research methods in underserved communities new tools such as ecosystems mapping to define the elements impacting innovation and design decisions and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs Nokia Haier Philips Intel and A Piece of Pie but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman Tapan Parikh Ram Sehgal Steve Portigal Dmitry Volkov and Darelle van Greunen. A fascinating perspective of the users and ecosystem in emerging nations the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets. | Innovative Solutions What Designers Need to Know for Today's Emerging Markets

GBP 69.99
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Naturally Occurring Benzodiazepines Endozepines and their Receptors Implications for Benzodiazepine Therapy and Withdrawal

Naturally Occurring Benzodiazepines Endozepines and their Receptors Implications for Benzodiazepine Therapy and Withdrawal

Understanding and addressing the current opioid crisis requires knowledge of endogenous opioids (endorphins and enkephalins) but there is now evidence for a benzodiazepine crisis. Are there endogenous benzodiazepine-like substances—and what do they do? How do they affect antianxiety drugs and their adverse effects? Do they explain enigmatic prolonged benzodiazepine withdrawal syndrome? This book raises important questions about the clinical consequences of ignoring the existence of or understanding the potential influence of endogenous benzodiazepines on the therapeutic effect of benzodiazepines their adverse effects and the problems of withdrawal from them and other benzodiazepine receptor agonists. FEATURES Discusses endogenous benzodiazepine-like substances—what do they do and do they affect antianxiety drugs and their adverse effects? Presents information on enigmatic prolonged benzodiazepine withdrawal syndrome Describes the compounds acting at the BDZ binding sites both exogenous (classical BDZ drugs and BDZ from food and plants) and endogenous (endozepines) Assesses the putative interactions in physiology pathology and pharmacology of the compounds acting at the BDZ binding sites Dr. Raffa is Adjunct Professor at the University of Arizona College of Pharmacy and Professor Emeritus at Temple University School of Pharmacy. He has co-authored or edited several books on pharmacology and thermodynamics is a co-editor of two journals is a past president of the Mid-Atlantic Pharmacology Society and is the recipient of research and teaching awards. Dr. Amantea is Associate Professor of Pharmacology at the Department of Pharmacy Health and Nutritional Sciences of the University of Calabria (Italy) where she is the leader of the Stroke Research Unit at the Section of Preclinical and Translational Pharmacology operating in the frame of the Italian Stroke Organization (ISO) Basic Science. She is a member of the Editorial Board and the Guest Editor of the 2016 Neuroscience section of Current Opinion in Pharmacology (Elsevier) and the founder and the editor of the CRC Press Frontiers in Neurotherapeutics series. | Naturally Occurring Benzodiazepines Endozepines and their Receptors Implications for Benzodiazepine Therapy and Withdrawal

GBP 64.99
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Fundamentals of Crystallography Powder X-ray Diffraction and Transmission Electron Microscopy for Materials Scientists

Cybersecurity for Everyone

Handbook of Pharmaceutical Manufacturing Formulations Volume Three Liquid Products

Consulting in a Nutshell A practical guide to successful general practice consultations before during and beyond the MRCGP

Consulting in a Nutshell A practical guide to successful general practice consultations before during and beyond the MRCGP

‘…a unique book written by a unique GP. There is no-one better placed to pull together decades of learning and experience on how to achieve the greatest success in the general practice consultation. The relaxed pace of writing the accessible examples the clear narrative and the engaging anecdotes make this a resource that it is accessible and useful to all who seek to improve their clinical consulting skills. ’ Helen Stokes-Lampard former Chair of the Royal College of General Practitioners This brand-new book aims to help GPs establish ways of thinking talking and behaving in the consultation that are most likely to lead to good outcomes. It describes a simple three-part approach to the consultation’s essential task which is to convert a patient’s problem into a plan acceptable to both patient and doctor. It combines reader-friendly explanations helpful illustrations and examples from everyday practice. Key features: Written by a respected GP teacher and author of the highly-regarded trilogy The Inner Consultation The Inner Apprentice and The Inner Physician Gives GPs a framework for consulting that is easy to remember comprehensive adaptable robust exam-friendly and quickly becomes second nature Identifies and addresses key areas of anxiety for GP trainees and MRCGP candidates including ‘How do I complete in 10 minutes?’ ‘How do I deal with difficult patients?’ and ‘What do I do when it all goes pear-shaped and I don’t know what to do?’ Gives advice and practical suggestions for how to make the difficult transition from theory to practice from reading about the consultation to actually doing it better in real life Consulting in a Nutshell will help GPs at every career stage – from medical student to CSA candidate to experienced practitioner – to analyse develop and grow their personal consulting style. Coming at a time of profound change in primary care it aims to ensure that seeing patients and having good consultations becomes and remains a source of satisfaction and fulfilment. The author:Roger Neighbour is a retired GP former Convenor of the Panel of MRCGP Examiners and past President Royal College of General Practitioners UK. | Consulting in a Nutshell A practical guide to successful general practice consultations before during and beyond the MRCGP

GBP 26.99
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Handbook of Industrial Engineering Equations Formulas and Calculations

Handbook of Industrial Engineering Equations Formulas and Calculations

The first handbook to focus exclusively on industrial engineering calculations with a correlation to applications Handbook of Industrial Engineering Equations Formulas and Calculations contains a general collection of the mathematical equations often used in the practice of industrial engineering. Many books cover individual areas of engineering and some cover all areas but none covers industrial engineering specifically nor do they highlight topics such as project management materials and systems engineering from an integrated viewpoint. Written by acclaimed researchers and authors this concise reference marries theory and practice making it a versatile and flexible resource. Succinctly formatted for functionality the book presents:Basic Math CalculationsEngineering Math CalculationsProduction Engineering CalculationsEngineering Economics CalculationsErgonomics CalculationsFacility Layout CalculationsProduction Sequencing and Scheduling CalculationsSystems Engineering CalculationsData Engineering CalculationsProject Engineering CalculationsSimulation and Statistical EquationsIt has been said that engineers make things while industrial engineers make things better. To make something better requires an understanding of its basic characteristics and the underlying equations and calculations that facilitate that understanding. To do this however you don’t have to be computational experts; you just have to know where to get the computational resources that are needed. This book elucidates the underlying equations that facilitate the understanding required to improve design processes continuously improving the answer to the age-old question: What is the best way to do a job?

GBP 66.99
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Data Driven Guide to the Analysis of X-ray Photoelectron Spectra using RxpsG

Data Driven Guide to the Analysis of X-ray Photoelectron Spectra using RxpsG

This book provides a theoretical background to X-ray photoelectron spectroscopy (XPS) and a practical guide to the analysis of the XPS spectra using the RxpsG software a powerful tool for XPS analysis. Although there are several publications and books illustrating the theory behind XPS and the origin of the spectral feature this book provides an additional practical introduction to the use of RxpsG. It illustrates how to use the RxpsG software to perform specific key operations with figures and examples which readers can reproduce themselves. The book contains a list of theoretical sections explaining the appearance of the various spectral features (core‑lines Auger components valence bands loss features etc. ). They are accompanied by practical steps so readers can learn how to analyze specific spectral features using the various functions of the RxpsG software. This book is a useful guide for researchers in physics chemistry and material science who are looking to begin using XPS in addition to experienced researchers who want to learn how to use RxpsG. In the digital format the spectral data and step-by-step indications are provided to reproduce the examples given in the textbook. RxpsG is a free software for the spectral analysis. Readers can find the installation information and download the package from https://github. com/GSperanza/ website. RxpsG was developed mainly by Giorgio Speranza with the help of his colleague dr. Roberto Canteri working at Fondazione Bruno Kessler. Key Features: Simplifies the use of RxpsG how it works and its applications. Demonstrates RxpsG using a reproduction of the graphical interface of RxpsG showing the steps needed to perform a specific task and the effect on the XPS spectra. Accessible to readers without any prior experience using the RxpsG software. Giorgio Speranza is Senior Researcher at Fondazione Bruno Kessler – Trento Italy Associate Member of the Italian National Council of Research and Associate Member of the Department of Industrial Engineering at the University of Trento Italy. | Data Driven Guide to the Analysis of X-ray Photoelectron Spectra using RxpsG

GBP 74.99
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Physiology of Marine Mammals Adaptations to the Ocean

Physiology of Marine Mammals Adaptations to the Ocean

Suppose you were designing a marine mammal. What would they need to live in the ocean? How would you keep them warm? What design features would allow them to dive for very long periods to extreme depths? Do they need water to drink? How would they minimize the cost of swimming and how would they find their prey in the deep and dark? These questions and more are examined in detail throughout Marine Mammal Physiology which explores how marine mammals live in the sea from a physiological point of view. This undergraduate textbook considers the essential aspects of what makes a marine mammal different from terrestrial mammals beyond just their environment. It focuses on the physiological and biochemical traits that have allowed this group of mammals to effectively exploit the marine environment that is so hostile to humans. The content of this book is organised around common student questions taking the undergraduate's point of view as the starting point. Each chapter provides a set of PowerPoint slides for instructors to use in teaching and students to use as study guides. New Study Questions and Critical Thinking Points conclude each chapter which are each motivated by a Driving Question such as How do mammals stay warm in a cold ocean? or How do mammals survive the crushing pressures of the deep sea? Full-colour images and comprehensive accessible content make this the definitive textbook for marine mammal physiology. | Physiology of Marine Mammals Adaptations to the Ocean

GBP 49.99
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Maritime Accidents and Environmental Pollution - The X-Press Pearl Disaster Causes Consequences and Lessons Learned

Maritime Accidents and Environmental Pollution - The X-Press Pearl Disaster Causes Consequences and Lessons Learned

This book discusses in detail the facts and findings related to the X-Press Pearl container vessel accident that occurred in May 2021 off the coast of Colombo Sri Lanka. The ship was carrying a large consignment of chemicals and diverse hazardous materials that caused a disastrous and vast environmental and social catastrophe in the region. Through many case studies accumulated knowledge and experiences the authors discuss the accident response risk mitigation investigation and damage assessment activities from the very onset of the accident. It helps researchers and regulators understand the facts of this unique marine chemical accident and to formulate necessary future regulations as well as to develop robust safety and sustainability management systems and safety cultures. Features: Written by authorities who led the team involved in accident response and damage assessment Focuses on identifying plausible root causes pitfalls in accident response and weaknesses in current regulatory and management protocols Delivers in-depth understanding of a unique marine chemical accident to help formulate necessary future policies and regulations related to such disasters Includes many case studies related to the accident illustrated with photos and figures that are true evidence of the disaster the response and the mitigation Explains and discusses key research findings in a streamlined manner understandable for a wide audience A valuable resource for readers in environmental management and policy creation as well as for researchers professionals academics and students involved in environmental science chemical engineering technical safety and sustainability management maritime polymer and ocean sciences. Countries where maritime disasters are a concern will also find this book is an important guide for taking a responsible approach when handling similar situations in the future; not least to avert such events from occurring. | Maritime Accidents and Environmental Pollution - The X-Press Pearl Disaster Causes Consequences and Lessons Learned

GBP 145.00
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Effective Ecology Seeking Success in a Hard Science

Effective Ecology Seeking Success in a Hard Science

Ecology is one of the most challenging of sciences with unambiguous knowledge much harder to achieve than it might seem. But it is also one of the most important sciences for the future health of our planet. It is vital that our efforts are as effective as possible at achieving our desired outcomes. This book is intended to help individual ecologists to develop a better vision for their ecology – and the way they can best contribute to science. The central premise is that to advance ecology effectively as a discipline ecologists need to be able to establish conclusive answers to key questions rather than merely proposing plausible explanations for mundane observations. Ecologists need clear and honest understanding of how we have come to do things the way we do them now the limitations of our approaches our goals for the future and how we may need to change our approaches if we are to maintain or enhance our relevance and credibility. Readers are taken through examples to show what a critical appraisal can reveal and how this approach can benefit ecology if it is applied more routinely. Ecological systems are notable for their complexity and their variability. Ecology is as indicated by the title of this book a truly difficult science. Ecologists have achieved a great deal but they can do better. This book aims to encourage early-career researchers to be realistic about their expectations: to question everything not to take everything for granted and to make up their own minds. | Effective Ecology Seeking Success in a Hard Science

GBP 54.99
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