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Handbook of Artificial Intelligence in Biomedical Engineering

Handbook of Artificial Intelligence in Biomedical Engineering

Handbook of Artificial Intelligence in Biomedical Engineering focuses on recent AI technologies and applications that provide some very promising solutions and enhanced technology in the biomedical field. Recent advancements in computational techniques such as machine learning Internet of Things (IoT) and big data accelerate the deployment of biomedical devices in various healthcare applications. This volume explores how artificial intelligence (AI) can be applied to these expert systems by mimicking the human expert’s knowledge in order to predict and monitor the health status in real time. The accuracy of the AI systems is drastically increasing by using machine learning digitized medical data acquisition wireless medical data communication and computing infrastructure AI approaches helping to solve complex issues in the biomedical industry and playing a vital role in future healthcare applications. The volume takes a multidisciplinary perspective of employing these new applications in biomedical engineering exploring the combination of engineering principles with biological knowledge that contributes to the development of revolutionary and life-saving concepts.

GBP 82.99
1

Wastewater and Public Health Bacterial and Pharmaceutical Exposures

Wastewater and Public Health Bacterial and Pharmaceutical Exposures

This compendium volume is an indispensable source of information on the ways in which wastewater can impact public health. The editor a well-respected expert in his field has collected the most recent and pertinent investigations into this serious issue. Included are studies involving:• The presence of various human enteric viruses in wastewater which reach the public through drinking and daily use water agriculture and through fishing waters • Antibiotic resistance produced by genetic changes in wastewater bacterial communities affecting both human and animal health • The presence of antidepressants in water consumed by the public• Possible methods of treatment for removing bacteria and pharmaceuticals from wastewaterThis threat to public health calls urgently for the development of new treatment technologies. The research in this volume provides state-of-the-art information about recent advances in wastewater treatment and it points the way toward future productive research. Civil engineers graduate-level research students and scientific research labs will all find valuable information. | Wastewater and Public Health Bacterial and Pharmaceutical Exposures

GBP 82.99
1

Ecological Technologies for Industrial Wastewater Management Petrochemicals Metals Semi-Conductors and Paper Industries

Ecological Technologies for Industrial Wastewater Management Petrochemicals Metals Semi-Conductors and Paper Industries

Water is essential to our planet’s life and protecting our water resources is a prerequisite for building a sustainable future. Since water use is inextricably linked to energy use however we face significant challenges. Water plays an essential role in many if not most manufacturing facilities. In a world facing a water-scarcity crisis much research and development currently focuses on decreasing industries’ water-use footprint. This compendium volume looks briefly at several select industries and investigates various water treatment processes for each including microbial biotechnologies ozone-related processes adsorption and photochemical reactions among others. The various industries are organized into four groups:Industries that produce petrochemicalsMetal industriesThe semi-conductor industryThe paper and pulp industriesCollected by a well-respected expert in the field the studies gathered here are intended to be a starting point for further investigation by graduate students and other scientific researchers. Today's research found in these chapters can be expanded to create tomorrow's even wider frame of study. | Ecological Technologies for Industrial Wastewater Management Petrochemicals Metals Semi-Conductors and Paper Industries

GBP 82.99
1

Advances in Invertebrate (Neuro)Endocrinology A Collection of Reviews in the Post-Genomic Era Volume 1: Phyla Other Than Anthropoda

Advances in Invertebrate (Neuro)Endocrinology A Collection of Reviews in the Post-Genomic Era Volume 1: Phyla Other Than Anthropoda

Advances in Invertebrate (Neuro)Endocrinology: A Collection of Reviews in the Post-Genomic Era (2-volume set) provides an informative series of reviews from expert scientists who are at the forefront of their research into the endocrinology of invertebrates. These two volumes are timely and appropriate in this post-genomic era because of the rapid pace of change brought about by genome projects functional genomics and genetics (omics technologies). The volume shows the rich history and strong tradition of cutting-edge research using invertebrates that has opened up our broader understanding of comparative endocrinology and the evolution of regulatory pathways and systems. These reviews set the scene and context for this exciting new era of understanding that has come from this post-genomic revolution. This book undertakes the daunting task of covering most of the diverse endocrine systems that exist among invertebrates. The papers in this book will advance our knowledge of invertebrate endocrinology but also of endocrinology in general making the book will be valuable to researchers and students. | Advances in Invertebrate (Neuro)Endocrinology A Collection of Reviews in the Post-Genomic Era Volume 1: Phyla Other Than Anthropoda

GBP 82.99
1

Marketing Analytics A Machine Learning Approach

Marketing Analytics A Machine Learning Approach

With businesses becoming ever more competitive marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume Marketing Analytics: A Machine Learning Approach enlightens readers on the application of analytics in marketing and the process of analytics providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics including segmentation and targeting analysis statistics for marketing marketing metrics consumer buying behavior neuromarketing techniques for consumer analytics new product development forecasting sales and price web and social media analytics and much more. This well-organized and straight-forward volume will be valuable for marketers managers decision makers and research scholars and faculty in business marketing and information technology and would also be suitable for classroom use. | Marketing Analytics A Machine Learning Approach

GBP 124.00
1

Protective Armor Engineering Design

Protective Armor Engineering Design

There is increasing interest in the area of protective vests either for protection against bullets or protection from the most realistic threats within domestic frontline operations: edged weapon knives and medical needles. This volume addresses that need. This new book provides an in-depth survey of the state-of-the-art research and practical techniques in the area of protected fabrics especially stab-resistant and bulletproof fabrics. The book covers:• The history of protective armor: the long history of the art of protective armor manufacturing. • Materials used for body armor: the design and materials used for soft armor to increase its perforation-resistance utilizing high-performance fibers. • Anti-stab and anti-bullet armor design: the different design parameters required for the design of flexible armor in order to stop high-velocity projectiles. • The comfort of the body armor design: the flexibility thermal resistivity and evaporative moisture resistivity through the fabric. • Methods of testing the flexible body armors: testing the components of flexible body armor according to the level of the protection required such as NIJ Standards HOSDB Body Armour Standards for UK Police and the German SK1 Standard among others. Written by an expert in textile composite material engineering this volume fills an important gap in the area of protective fabric against stabbing or bullets and provides invaluable practical knowledge for body armor design. | Protective Armor Engineering Design

GBP 82.99
1

Sustainable Viticulture The Vines and Wines of Burgundy

Sustainable Viticulture The Vines and Wines of Burgundy

Written by an expert of the ins and outs of viticulture in Burgundy and many other areas of the world this new volume showcases the wine-growing culture of Burgundy. Sustainable Viticulture: The Vines and Wines of Burgundy covers the rich history and culture of the wine growing tradition of the region. The author who has worked as a viticulturist in Burgundy Switzerland Germany California Australia New Zealand and South Africa tells the epic story of Burgundy a 2000-year adventure with its ups and downs. The oldest vineyard discovered by archaeologists dates back to the first century A. D. By the third century Burgundy wines were already famous in the Roman Empire. Burgundy was a powerful state in the 15th century which was also a golden age for its viticulture. The book covers:the red and white cultivars that are to be found in Burgundythe Appellations Contrôlées system the tasks the wine grower performs during the yearthe social life of wine growersthe scourges the wine grower fearshow religion has played at part in the history of viticulturethe factors that contributed to making Burgundy wines famouswhat new challenges growers are facing todayIn this entertaining and informative book the author’s approach to viticulture reconciles the present the past and the future. The volume will appeal to wine buffs as much as it does to readers who wish to learn about viticulture. It's a serious book that doesn't take itself seriously. | Sustainable Viticulture The Vines and Wines of Burgundy

GBP 82.99
1

Destination Marketing Creating Memorable Tourism Experiences

Destination Marketing Creating Memorable Tourism Experiences

This new volume Destination Marketing: Creating Memorable Tourism Experiences provides a snapshot view of various aspects of destination marketing the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin how it evolved into its present state important definitions destination marketing environments destination value chains consumer behavior along with information on segmentation targeting and positioning for destinations. The authors cover various tourism attractors the most common of which include heritage tourism agro-rural tourism natural/scenic attractions man-made attractions spiritual/ religious tourism wildlife tourism business tourism festivals art and culture tourism sports and adventure tourism wellness and medical tourism culinary tourism special interest tourism and stopover tourism. The destination marketing mix is also discussed covering the seven P’s of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names URLs symbols characters slogans and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing such as segmenting targeting and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers tourism marketing professionals and others interested in promoting destination tourism. | Destination Marketing Creating Memorable Tourism Experiences

GBP 124.00
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Topical and Transdermal Drug Delivery Systems Applications and Future Prospects

Topical and Transdermal Drug Delivery Systems Applications and Future Prospects

Topical and transdermal drug delivery systems (TDDs) have several advantages over traditional drug delivery methods as they can be less invasive more sanitary more cost-effective and may result in better patient compliance. TDDs play a significant role in therapeutics with a variety of preparations and approaches designed by expert formulation scientists. This volume integrates a wide variety of case studies research and theories to reveal their diversity and capture the novel approaches of transdermal and topical drug delivery employed by developers and content experts in the field. It provides an abundance of important information and state-of-the-art research on topical and transdermal drug delivery systems and addresses the basics of drug delivery systems strategies to enhance permeation across membranes and formulation and evaluation of diverse dosage forms. The volume presents an evaluation of the pros and cons of conventional drug delivery systems against TDDs and discusses the nuances of micro- and nano-systems in TDDs. The extraordinary packages of nano systems (vesicular systems polymeric nanoparticles nanoemulsion and dendrimers) are broadly discussed and their applications are reviewed through a transdermal route. The book looks at TDDs and the main nanoparticles used in skin diseases and lesions of the aging such as psoriasis vitiligo cancer lesions of the aging and others. Chapters also discuss polymeric micelles in topical and transdermal delivery; microneedles; emulsion nanoemulsion and microemulsion; TDDs in pulmonary drug delivery systems; nanoencapsulated nasal drug delivery systems; skin sensitivity and irritation testing for transposing transdermal drug delivery systems; and regulatory aspects of drug development for dermal products. Topical and Transdermal Drug Delivery Systems: Applications and Prospects will be a valuable resource for pharmaceutical scientists and researchers industry professionals and academicians and students of the pharmaceutical and biomedical sciences. | Topical and Transdermal Drug Delivery Systems Applications and Future Prospects

GBP 131.00
1

Marketing by Contingency in the Time of COVID-19 Overcoming Business Crises and Meeting Marketing Challenges

Marketing by Contingency in the Time of COVID-19 Overcoming Business Crises and Meeting Marketing Challenges

Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies the chapters identify the elements that were critical for strengthening a product or company’s brand value consumer satisfaction and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement influencer marketing building consumer trust navigating restrictive conditions using analytics and predictive modeling internal marketing and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students business leaders marketing professionals public relations professionals and others in identifying the processes needed to overcome business and social troubles during periods of crisis. | Marketing by Contingency in the Time of COVID-19 Overcoming Business Crises and Meeting Marketing Challenges

GBP 116.00
1

Innovative Approaches in Diagnosis and Management of Crop Diseases 3-volume set

Innovative Approaches in Diagnosis and Management of Crop Diseases 3-volume set

This new 3-volume set Innovative Approaches in Diagnosis and Management of Crop Diseases provides an abundance of new research and information on major diseases of various crops along with new techniques and technology for the detection of plant pathogens along with appropriate management strategies. Divided into three volumes and with chapters written by renowned and expert scientists working in different areas of plant pathology the volumes cover important diseases of crops incited by bacteria fungi viruses viroids phytoplasma and nematodes. They address these disease challenges to commercial field and horticultural crops and their management. Volume 1 focuses on the Mollicute class of bacteria. It looks at the detection diagnosis and management of phytoplasma diseases and viroids CRISPR-Cas9 genome editing in plants for virus resistance next-generation sequencing technologies and more. Volume 2 focuses on recent advances in diagnosis detection and management of diseases of specific crops such as cotton sesame rice wheat millet maize field pea and pigeonpea ginger and turmeric guava aonla and vegetable cruciferous crops. Volume 3: Nanomolecules and Biocontrol Agents explores the use of novel new ways to prevent and mitigate plant diseases. These include novel green nanotechnologies; biosensors; biological management using phyllosphere- rhizosphere- and endosphere-derived biocontrol agents; employing biofumigation techniques; and plant immunization approaches. The book also considers the special challenge of plant disease management under the present climate change scenario. Key features: Presents diverse research of leading plant pathologists on detection diagnosis and management of crop diseases Shares innovative and emerging techniques for diagnosis and management of major plant diseases Covers a vast array of important crops and their diseases Diagnosis and management of biotic stresses play a pivotal role in efficient agriculture production and together these volumes of Innovative Approaches in Diagnosis and Management of Crop Diseases provide reviews of crucial research to effectively advance the detection diagnosis and management of crop diseases. | Innovative Approaches in Diagnosis and Management of Crop Diseases 3-volume set

GBP 385.00
1