Service Guarantee prospect in signalling Service Quality towards Customer Loyalty - Bog af Pradeep Paraman - Paperback

Service Guarantee prospect in signalling Service Quality towards Customer Loyalty - Pradeep Paraman

Doctoral Thesis / Dissertation from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: This study provides empirical evidence to clarion calls for insights on the lack of work on resorts specifically the five-star resorts sector which is referred to works by Line and Runyan in identifying the deficiency in empirical evidence towards literature on resorts.This study provides new evidence into the formation of loyalty..