Unpacking IKEA - Swedish Design for the Purchasing Masses - Bog af Pauline (National University of Ireland - Maynooth Garvey - Paperback
This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. In Unpacking Ikea, Garvey explores why Ikea is never `just a store¿ for its customers, why it is described in terms of a cultural package; as `everyday¿ and decidedly classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea..
Unpacking IKEA - Swedish Design for the Purchasing Masses - Pauline (National University of Ireland - Maynooth Garvey
This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. In Unpacking Ikea, Garvey explores why Ikea is never `just a store¿ for its customers, why it is described in terms of a cultural package; as `everyday¿ and decidedly classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea..