Expert Systems for Scanner Data Environments - The Marketing Workbench Laboratory Experience - Bog af John M. McCann & John P. Gallagher - Hardback

Expert Systems for Scanner Data Environments - The Marketing Workbench Laboratory Experience - John M. McCann

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.