79.038 resultater (0,77495 sekunder)

Mærke

Butik

Pris (EUR)

Nulstil filter

Produkter
Fra
Butikker

Environmental Risks and the Media - - Bog - Taylor & Francis Ltd - Plusbog.dk

The Construction of Truth in Contemporary Media Narratives about Risk - John Gaffey - Bog - Taylor & Francis Ltd - Plusbog.dk

Media Economics - - Bog - Taylor & Francis Inc - Plusbog.dk

Media Economics - - Bog - Taylor & Francis Inc - Plusbog.dk

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

DKK 677.00
1

Social Media Tools for Learning - Daniel R. Tomal - Bog - Rowman & Littlefield - Plusbog.dk

Social Media Tools for Learning - Daniel R. Tomal - Bog - Rowman & Littlefield - Plusbog.dk

Media After Kittler - - Bog - Rowman & Littlefield International - Plusbog.dk

The Media and Financial Crises - - Bog - Taylor & Francis Ltd - Plusbog.dk

Media Power, Media Politics - - Bog - Rowman & Littlefield - Plusbog.dk

OxfordAQA International GCSE Media Studies (9257) - Hutchinson - Bog - Oxford University Press - Plusbog.dk

Chinese Media, Global Contexts - Lee Chin Chuan - Bog - Taylor & Francis Ltd - Plusbog.dk

The Media in Europe - - Bog - SAGE Publications Inc - Plusbog.dk

Routledge Handbook on Arab Media - - Bog - Taylor & Francis Ltd - Plusbog.dk