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Marketing - The Retro Revolution - Stephen Brown - Bog - SAGE Publications Inc - Plusbog.dk

Marketing - The Retro Revolution - Stephen Brown - Bog - SAGE Publications Inc - Plusbog.dk

`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning `remarkably entertaining′ - Public Library Journal `dazzling erudition′ - European Journal of Marketing `instant classic′ - Journal of Marketing Management · Has marketing moved from `new and improved′ to `as good as always′? · Is old the new `new′? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.

DKK 592.00
1

Retro Style - Dr Sarah Elsie Baker - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Retro Style - Dr Sarah Elsie Baker - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Retro interiors have come to the fore in recent years as a highly desirable and valuable branch of interior design. The emergence of a need for decorative objects and vintage furniture has resurrected retro style and placed it firmly as a key trend of contemporary design. Retro Style: Class, Gender and Design in the Home is the first book to explore the modern position of retro by asking important questions around the emergence of the trend, its impact on production and consumption and how it manifests itself in the contemporary interior. Examining themes ranging from design, taste and the aestheticisation of everyday life to the bohemianisation of popular culture, the book provides a fascinating insight into how retro has shaped modern interior design. Using original ethnographic research from retro retailers, enthusiasts, designers and media professionals Retro Style explores the positive and negative side of the style, ultimately providing an original and thought-provoking perspective on the history and trajectory of how retro has become what it now is and its bearing on the future of designed interiors.

DKK 277.00
1

Retro Revival - Andrew Weaving - Bog - Ryland, Peters & Small Ltd - Plusbog.dk

Retro Revival - Andrew Weaving - Bog - Ryland, Peters & Small Ltd - Plusbog.dk

Now that the vibrant colors and bold shapes of mid-century design are more popular than ever, Retro Revival offers a privileged glimpse into fabulous retro-inspired homes around the world. Our passion for retro style shows no signs of fading. From the cerebral elegance of mid-century modern and the spare simplicity of Scandinavian retro design to the flamboyant opulence of the 1970s, retro interiors still exert enormous appeal. In this glorious book, Andrew Weaving visits 17 inspiring and varied homes around the globe that showcase the Retro Revival style. Furniture by Charles and Ray Eames, Arne Jacobsen, and Le Corbusier mingles with textiles by Lucienne Day, lighting by Isamu Noguchi, and ceramics by Russel Wright and Constance Spry. Take a tour of a minimalist loft in London and enjoy the colourful, playful chic of Palm Beach in the 1960s as you explore the many facets of a look that ranges from sophisticated glamour to pared-down elegance.

DKK 239.00
1

Retro Gaming - Mike Diver - Bog - Michael O'Mara Books Ltd - Plusbog.dk

Retro Gaming - Mike Diver - Bog - Michael O'Mara Books Ltd - Plusbog.dk

‘Superb coffee table book’ – Nintendo Life‘A fun read’ – Retro Gamer Take a trip down memory lane with Retro Gaming, and relive the glory days (and not so glory days) of your old retro tech favourites.Published in paperback to tie-in with 50 years of console gaming, Retro Gaming is packed with all the characters, games, consoles and franchises you used to love – and probably still do. This is a compact, conversational compendium of all-time highs – alongside just a handful of humorous (in hindsight) lows – from decades of arcade, computer, console and handheld hits.From Atari’s early arcade classics and home games consoles of the 1970s, through to classics that keep on giving, such as Halo and Tomb Raider, this book summarizes the significant releases, research and revolutions that have made video games a £100 billion (and rising) industry.Evergreen favourites from Nintendo, SEGA and Sony are present and correct – no collection would be complete without entries for Mario and Sonic, Tetris and Crash Bandicoot. But we also give credit to the less-celebrated but utterly vital titles, characters, controllers and systems that have helped the world of gaming expand and evolve.A guide, a companion and a window onto a joyous past, Retro Gaming is a perfect book to dip in and out of, as mood and your current gaming habits dictate.

DKK 127.00
1

Retro Cameras - John Wade - Bog - Thames & Hudson Ltd - Plusbog.dk

Retro Cameras - John Wade - Bog - Thames & Hudson Ltd - Plusbog.dk

An accessible, design-led guide to the coolest, most collectible vintage film cameras combined with a practical reference to discovering the authentic buzz of shooting with film. Retro Cameras is a stylish, design-led guide to classic and retro cameras aimed at those who want to discover the world of analogue photography. It includes more than 100 camera models, from the easily affordable to the highly collectible, in 13 formats: 35 mm SLRs; 35 mm Rangefinders; 35 mm Viewfinder Cameras; Roll Film SLRs; Sheet and Roll Film Folding Cameras; Twin Lens Reflexes; Instamatics; Stereo Cameras; Panoramic and Wide-angle Cameras; Miniature Cameras and Instant Cameras. Supplementing an already comprehensive resource are quick reference shooting guides for each format, as well as a section on retro camera accessories. With over 400 specially commissioned photographs, practical advice on how to use and get the most out of each camera, buyers’ tips and a dedicated glossary, Retro Cameras is a perfect reference for young photographers who want to get creative with analogue photography, while also offering authoritative guidance for more experienced collectors and enthusiasts.

DKK 168.00
1

Beginning Programming Using Retro Computing - Gerald Friedland - Bog - APress - Plusbog.dk

Beginning Programming Using Retro Computing - Gerald Friedland - Bog - APress - Plusbog.dk

Learn programming using the Commodore 16/Plus 4 system. Following this book, you and your children will not only learn BASIC programming, but also have fun emulating a retro Commodore system. There are many ways to bring the fun of learning to program in the 1980s back to life. For example, downloading the VICE emulator to a Raspberry Pi allows for the classic "turn on and program" experience and also provides some retro computing project fun. Many parents learned programming in this same way and can have fun helping their children follow the same path. You can also use this book as an opportunity to dust off your computing skills or learn programming concepts for the first time on a system that''s easy, approachable, and fun with a nostalgic twist. Commodore computers were the most sold computing devices before the iPhone. Nowadays, the Commodore system can be run using freely available emulation on modern computers. This book uses VICE, which is available for PC, Mac, Linux, as an online app, and on the Raspberry Pi. Beginning Programming Using Retro Computing offers simple programming concepts to give children and adults alike a sense of wonder in seeing that words they write have the power to do things, like play sounds, draw graphics, or finish math homework.

DKK 264.00
1

Popular Music and Retro Culture in the Digital Era - Jean Hogarty - Bog - Taylor & Francis Ltd - Plusbog.dk

Popular Music and Retro Culture in the Digital Era - Jean Hogarty - Bog - Taylor & Francis Ltd - Plusbog.dk

This book explores the trend of retro and nostalgia within contemporary popular music culture. Using empirical evidence obtained from a case study of fans’ engagement with older music, the book argues that retro culture is the result of an inseparable mix of cultural and technological changes, namely, the rise of a new generation and cultural mood along with the encouragement of new technologies. Retro culture has become a hot topic in recent years but this is the first time the subject has been explored from an academic perspective and from the fans’ perspective. As such, this book promises to provide concrete answers about why retro culture dominates in contemporary society. For the first time ever, this book provides an empirically grounded theory of popular music, retro culture and its intergenerational audience in the twenty-first century. It will appeal to advanced students of popular music studies, cultural studies, media studies, sociology and music.

DKK 505.00
1