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Balanced Scorecard - Nils Goran Olve - Bog - John Wiley and Sons Ltd - Plusbog.dk

Balanced Scorecard - Nils Goran Olve - Bog - John Wiley and Sons Ltd - Plusbog.dk

The fast track route to understanding and implementing the balanced scorecard in your business. It covers the key aspects of the balanced scorecard, from using it to develop the company''s strategy and relating it to existing control systems to setting goals and monitoring progress. It gives examples and lessons from some of the worlds most successful businesses, including Ricoh, Xerox and Ericsson Enterprise and ideas from the smartest thinkers including Robert S. Kaplan and David P. Norton. It includes and glossary of key concepts and a comprehensive resources guide.

DKK 117.00
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The 22 Immutable Laws Of Branding - Laura Ries - Bog - Profile Books Ltd - Plusbog.dk

The 22 Immutable Laws Of Branding - Laura Ries - Bog - Profile Books Ltd - Plusbog.dk

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today''s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world''s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

DKK 127.00
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The Social Media MBA in Practice - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media MBA in Practice - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don''t you think it''s time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies'' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today''s most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: - - The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. - - Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. - - Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building. -

DKK 142.00
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Mad Men Carousel (Paperback Edition) - Matt Zoller Seitz - Bog - Abrams - Plusbog.dk

Mad Men Carousel (Paperback Edition) - Matt Zoller Seitz - Bog - Abrams - Plusbog.dk

Mad Men Carousel is an episode-by-episode guide to all seven seasons of AMC’s Mad Men . Foreword by Megan Abbott, Edgar Award–winning author This book collects TV and movie critic Matt Zoller Seitz’s celebrated Mad Men recaps—as featured on New York magazine’s Vulture blog—including essays on the show’s first three seasons. Seitz’s writing digs deep into the show’s themes, performances, and filmmaking, examining complex and sometimes confounding aspects of the series. The complete series—all seven seasons and 92 episodes—is covered. Each episode review also includes brief explanations of locations, events, consumer products, and scientific advancements that are important to the characters, such as P.J. Clarke’s restaurant and the old Penn Station; the inventions of the birth control pill, the Xerox machine, and the Apollo Lunar Module; the release of the Beatles’ Revolver and the Beach Boys’ Pet Sounds ; and all the wars, protests, assassinations, and murders that cast a bloody pall over a chaotic decade. Mad Men Carousel is named after an iconic moment from the show’s first-season finale, “The Wheel,” wherein Don delivers an unforgettable pitch for a new slide projector that’s centered on the idea of nostalgia: “the pain from an old wound.” This book will soothe the most ardent Mad Men fan’s nostalgia for the show. New viewers, who will want to binge-watch their way through one of the most popular TV shows in recent memory, will discover a spoiler-friendly companion to one of the most multilayered and mercurial TV shows of all time. It’s the perfect gift for Mad Men fans and obsessives. Includes black-and-white illustrations by Max Dalton Also available from Matt Zoller Seitz: The Oliver Stone Experience The Wes Anderson Collection: Bad Dads The Wes Anderson Collection: The Grand Budapest Hotel The Wes Anderson Collection

DKK 148.00
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American Business History - Walter A. (director Of The Business History Initiative And Lecturer Friedman - Bog - Oxford University Press Inc -

American Business History - Walter A. (director Of The Business History Initiative And Lecturer Friedman - Bog - Oxford University Press Inc -

By the early twentieth century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The chief business of the American people is business." More recently, historian Sven Beckert characterized Henry Ford''s massive manufactory as the embodiment of America: "While Athens had its Parthenon and Rome its Colosseum, the United States had its River Rouge Factory in Detroit..." How did business come to assume such power and cultural centrality in America? This volume explores the variety of business enterprise in the United States and analyzes its presence in the country''s economy, its evolution over time, and its meaning in society. It introduces readers to formative business leaders (including Elbert Gary, Harlow Curtice, and Mary Kay Ash), leading firms (Mellon Bank, National Cash Register, Xerox), and fiction about business people (The Octopus, Babbitt, The Man in the Grey Flannel Suit). It also discusses Alfred Chandler, Joseph Schumpeter, Mira Wilkins, and others who made significant contributions to understanding of America''s business history. This VSI pursues its three central themes - the evolution, scale, and culture of American business - in a chronological framework stretching from the American Revolution to today. The first theme is evolution: How has U.S. business evolved over time? How have American companies competed with one another and with foreign firms? Why have ideas about strategy and management changed? Why did business people in the mid-twentieth century celebrate an "organizational" culture promising long-term employment in the same company, while a few decades later entrepreneurship was prized? Second is scale: Why did business assume such enormous scale in the United States? Was the rise of gigantic corporations due to the industriousness of its population, or natural resources, or government policies? And third, culture: What are the characteristics of a "business civilization"? How have opinions on the meaning of business changed? In the late nineteenth century, Andrew Carnegie believed that America''s numerous enterprises represented an exuberant "triumph of democracy." After World War II, however, sociologist William H. Whyte saw business culture as stultifying, and historian Richard Hofstadter wrote, "Once great men created fortunes; today a great system creates fortunate men." How did changes in the nature of business affect popular views? Walter A. Friedman provides the long view of these important developments.

DKK 119.00
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