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Brand Aid - Stefano Ponte - Bog - University of Minnesota Press - Plusbog.dk

Brand Aid - Stefano Ponte - Bog - University of Minnesota Press - Plusbog.dk

“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid , Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.

DKK 178.00
1

Material Events - Tom Cohen - Bog - University of Minnesota Press - Plusbog.dk

Material Events - Tom Cohen - Bog - University of Minnesota Press - Plusbog.dk

Renowned contributors use the late work of this crucial figure to open new speculations on "materiality." A "material event," in one of Paul de Man’s definitions, is a piece of writing that enters history to make something happen. This interpretation hovers over the publication of this volume, a timely reconsideration of de Man’s late work in its complex literary, critical, cultural, philosophical, political, and historical dimensions. A distinguished group of scholars responds to the problematic of "materialism" as posed in Paul de Man’s posthumous final book, Aesthetic Ideology. These contributors, at the forefront of critical theory, productive thinking, and writing in the humanities, explore the question of "material events" to illuminate not just de Man’s work but their own. Prominent among the authors here is Jacques Derrida, whose extended essay “Typewriter Ribbon: Limited Inc (2)” returns to a celebrated episode in Rousseau’s Confessions that was discussed by de Man in Allegories of Reading. The importance of de Man’s late work is related to a broad range of subjects and categories and-in Derrida’s provocative reading of de Man’s concept of "materiality"-the politico-autobiographical texts of de Man himself. This collection is essential reading for all those interested in the present state of literary and cultural theory. Contributors: Judith Butler, UC Berkeley; T. J. Clark, UC Berkeley; Jacques Derrida, École des Hautes Études en Sciences Sociales and UC Irvine; Barbara Johnson, Harvard U; Ernesto Laclau, U of Essex; Arkady Plotnitsky, Purdue U; Laurence A. Rickels, UC Santa Barbara; and Michael Sprinker.

DKK 632.00
1

Material Events - Tom Cohen - Bog - University of Minnesota Press - Plusbog.dk

Material Events - Tom Cohen - Bog - University of Minnesota Press - Plusbog.dk

Renowned contributors use the late work of this crucial figure to open new speculations on "materiality." A "material event," in one of Paul de Man’s definitions, is a piece of writing that enters history to make something happen. This interpretation hovers over the publication of this volume, a timely reconsideration of de Man’s late work in its complex literary, critical, cultural, philosophical, political, and historical dimensions. A distinguished group of scholars responds to the problematic of "materialism" as posed in Paul de Man’s posthumous final book, Aesthetic Ideology. These contributors, at the forefront of critical theory, productive thinking, and writing in the humanities, explore the question of "material events" to illuminate not just de Man’s work but their own. Prominent among the authors here is Jacques Derrida, whose extended essay “Typewriter Ribbon: Limited Inc (2)” returns to a celebrated episode in Rousseau’s Confessions that was discussed by de Man in Allegories of Reading. The importance of de Man’s late work is related to a broad range of subjects and categories and-in Derrida’s provocative reading of de Man’s concept of "materiality"-the politico-autobiographical texts of de Man himself. This collection is essential reading for all those interested in the present state of literary and cultural theory. Contributors: Judith Butler, UC Berkeley; T. J. Clark, UC Berkeley; Jacques Derrida, École des Hautes Études en Sciences Sociales and UC Irvine; Barbara Johnson, Harvard U; Ernesto Laclau, U of Essex; Arkady Plotnitsky, Purdue U; Laurence A. Rickels, UC Santa Barbara; and Michael Sprinker.

DKK 246.00
1