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The Customer Century - Anders Gronstedt - Bog - Taylor & Francis Ltd - Plusbog.dk

The Customer Century - Anders Gronstedt - Bog - Taylor & Francis Ltd - Plusbog.dk

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

DKK 496.00
1

The Politics of Energy - Glen Toner - Bog - Taylor & Francis Ltd - Plusbog.dk

The Politics of Energy - Glen Toner - Bog - Taylor & Francis Ltd - Plusbog.dk

Originally published in 1985. This in-depth analysis of federal energy policy and politics in the oil and gas sector critically evaluates the National Energy Program, one of the most controversial and wide-ranging policy initiatives in Canadian history - an import case study. Bridging Canadian politics and public policy, the book gives an historical overview of the development of energy policy since 1945, examining the shifts in the balance of power between public and private energy interests. It presents the NEP’s positive and negative impacts on energy policy and the nature of political power.

DKK 486.00
1

Wearable Technology in Elite Sport - John Toner - Bog - Taylor & Francis Ltd - Plusbog.dk

Wearable Technology in Elite Sport - John Toner - Bog - Taylor & Francis Ltd - Plusbog.dk

Wearable devices are being used by an increasing number of elite-level sports teams to manage and control the health, performance, and productivity of their athletes. Drawing upon a wide range of interdisciplinary resources, Wearable Technology in Elite Sport reveals how wearable devices are used to quantify athletic bodies in ways that have a number of undesirable consequences for the embodied subject. This book identifies some of the problematic consequences of excessive ‘dataveillance’ in sport by interrogating the process by which wearable data is produced, represented, and enacted in the governance of athletic behaviour. The book provides a set of conceptual resources for thinking critically about the powerful role played by measurement systems in shaping athletic embodiment. The themes that this book examines include an exploration of how technological devices serve an important disciplinary function in elite sport and how wearable-derived data might act to affect high-level athletes. The book is written in a lively and accessible style and appeals to a broad academic readership including undergraduate and postgraduate students in a range of fields including sports science, coaching, digital health, sociology, information studies, and science and technology studies.

DKK 429.00
1

A Critical Introduction to Sport Psychology - John Toner - Bog - Taylor & Francis Ltd - Plusbog.dk

A Critical Introduction to Sport Psychology - John Toner - Bog - Taylor & Francis Ltd - Plusbog.dk

This new fourth edition remains the only textbook in the field which provides a detailed overview of key theories, concepts and findings within the discipline of sport psychology, as well as a critical perspective that examines and challenges these core foundations. Fully revised and updated, the new edition covers topics affecting both participation and performance in sport, including motivation, anxiety, emotional coping, concentration, mental imagery, expertise, and team cohesion. In addition, the book includes a range of helpful features that bring the science to life, including critical thinking exercises, suggestions for student projects, boxes highlighting key advances in theory or practice, and end-of-chapter summaries. The final chapter examines some new horizons in sport psychology, including embodied cognition, and a comprehensive glossary is also included. Sport is played with the body but often won in the mind; that is the theory. A Critical Introduction to Sport Psychology is the definitive textbook for anyone wishing to engage critically with this fascinating idea.

DKK 534.00
1

Learning Through Knowledge Management - Pervaiz K. Ahmed - Bog - Taylor & Francis Ltd - Plusbog.dk

Learning Through Knowledge Management - Pervaiz K. Ahmed - Bog - Taylor & Francis Ltd - Plusbog.dk

''Learning through Knowledge Management'' provides an insightful overview of the main issues integrating learning and Knowledge Management. It offers a rich resource of case examples that highlight Knowledge Management in practice. The text explores and defines learning and Knowledge Management concepts, and deals with the elements that play an important part in determining implementation success in the organization. The chapters present a managerially oriented discussion of the following key areas: * The role of processes in managing knowledge * The behavioural side of Knowledge Management * Leadership reflexes for knowledge management success * The key features of Information Technology required for Knowledge Management * The future of Knowledge Management as part of organization management. There are many case studies which include: British Airways BP Amoco Ford Hewlett Packard Xerox Swedish Police IBM The case studies encompass a diverse and broad range of sectors, maturity of practice, problems and approaches to Knowledge Management.

DKK 590.00
1

Realizing the Promise of Corporate Portals - Jose Claudio Terra - Bog - Taylor & Francis Ltd - Plusbog.dk

Realizing the Promise of Corporate Portals - Jose Claudio Terra - Bog - Taylor & Francis Ltd - Plusbog.dk

Thoughtful and provocative, ''Realizing the Promise of Corporate Portals'' illustrates the vast potential of corporate portals and what your company can do to implement them for business success. Based on the authors'' extensive backgrounds and consulting focused on implementing corporate portals this exciting new book extends IT theory into business strategy. Terra and Gordon explore the components and architecture of typical corporate portals and fundamental issues in knowledge management. Geared for decision makers at the executive level, this book provides a comprehensive view of the market landscape, powerful and detailed case studies, and collected best practices and lessons learned to help organizations successfully implement corporate portals. The book also includes detailed checklists necessary for selecting and implementing appropriate corporate portal technical solutions. Learn from their detailed case studies of hugely successful corporate portal implementations, including: * ADC Telecommunications Inc. * Bain & Company * Bank of Montreal * Context Integration * Eli Lilly * Hill & Knowlton * Nortel Networks * SERPRO * Siemens * Texaco * Xerox

DKK 637.00
1

Validating a Best Practice - Yves Van Nuland - Bog - Taylor & Francis Ltd - Plusbog.dk

Validating a Best Practice - Yves Van Nuland - Bog - Taylor & Francis Ltd - Plusbog.dk

Sharing Best Practices across industries and functions is an accepted approach to continuous improvement. The Benchmarking trend of the 1990s has evolved with the help of competitive analysis, performance excellence awards, and other corporate recognition programs into an ongoing documentation of what works. Bob Camp introduced benchmarking against a Best Practice based on his work at Xerox in the 1980s. Case studies abound documenting Best Practice functions and processes. Some case studies use the words “Best Practice” without evidence that the process, results, or methods are, indeed, superior. What is missing is a comprehensive model for assessing and writing a Best Practice that provides sufficient information to use as an effective benchmark. This book provides that comprehensive model. Today’s consumers expect products and services to be of high quality, reliable, and user-friendly. This is the result of years of continuous improvement and innovation by producers. Although many organizations strive for excellent results, there is still room for improvement. Unfortunately, leaders don’t always have methods and tools to measure or assess that degree of excellence. If leaders could use a tool to discover how good their approaches and methods are, and how excellent their achieved results are, they could plan further improvements. The goal is to achieve excellent results. The tool described in this book guides leaders to achieve that excellence.

DKK 457.00
1

Cool Companies - Joseph J. Romm - Bog - Taylor & Francis Ltd - Plusbog.dk

Cool Companies - Joseph J. Romm - Bog - Taylor & Francis Ltd - Plusbog.dk

'Cool Companies' turns on its head the idea that measures to avert global warming and climate change will pile massive costs on to the industrial sector. It shows how the smartest companies have been able to make money through the improvements that reduce their greenhouse gas emissions. Industry is going to have to adjust to the new tax and regulatory regimes being introduced around the world, aimed at reducing emissions and meeting internationally agreed targets. The more far-sighted companies have recognised the opportunities this offers. Joseph Romm shows how successful they have been in taking them. Romm profiles more than 50 companies, and describes their experiences in the context of their corporate strategies. All are leaders in their sectors and many are household names such as Xerox, Toyota, BP (now BP Amoco), DuPont, Compaq and 3M. They grasped early on the strategic importance of cutting emissions. By working to do so, through increased efficiency, new technologies and improved processes, they have cut their energy costs and boosted their productivity, often dramatically - improvements which translate straight down to the bottom line. The message is clear. Cool Companies - those prepared to overhaul their policies and innovate - are much more likely to thrive in the new climate for business, while those which have to be dragged backwards into the future will face higher costs and tougher competition.

DKK 486.00
1

Greener Purchasing - - Bog - Taylor & Francis Ltd - Plusbog.dk

Greener Purchasing - - Bog - Taylor & Francis Ltd - Plusbog.dk

Every organization, public and private, no matter what its size, purchases goods and services. Large organizations also have considerable influence over the practices of their suppliers. As greener purchasing practices have become more common in large organisations, the implications for companies in the supply chain have similarly increased. Yet greener purchasing policies remain the exception rather than the norm in large organizations. Why is this? And how can environmental purchasing practices that have produced tangible business benefits for a number of companies worldwide receive wider take-up? Greener Purchasing: Opportunities and Innovations has been published to facilitate the development and dissemination of best practice in environmental supply chain and procurement management worldwide. Divided into four sections, covering "The Public Sector", "The Private Sector", "Innovations" and "Case Studies", this book brings together international expertise from four continents, including contributions from organisations such as the US EPA, Environment Canada, Procter & Gamble, Xerox and The Body Shop, as well as describing burgeoning new initiatives such as the Japanese and European Green Purchasing Networks. It provides a number of checklists and examples on how to establish and maintain successful greener purchasing and supply chain practices in order to bring not only environmental, but business value to organisations of all sizes. The book is essential reading for purchasing officers, environmental managers, CEOs, consultants, academics and students interested in the topic around the world.

DKK 637.00
1

The Green Bottom Line - - Bog - Taylor & Francis Ltd - Plusbog.dk

The Green Bottom Line - - Bog - Taylor & Francis Ltd - Plusbog.dk

To date, both internal and external corporate environmental reporting and management systems have focused on physical input–output measures. However, external stakeholders are increasingly demanding that organisations provide more financial information about the costs and benefits of their environmental actions. As environmental costs rise, internal decision-makers are also seeking such information to ensure that money is well spent. Beyond basic compliance, many companies will not countenance environmental actions for which a "business case" cannot be made. A number of companies – such as Baxter, BT, Xerox, Zeneca and others – are now beginning to develop a better understanding of the costs and benefits of environmental action. The US Environmental Protection Agency has also done considerable work on models designed to understand the "full costs" of pollution control investments, with the aim of demonstrating that – when these are properly considered – pollution prevention can be a more cost-effective alternative. The Green Bottom Line brings together much of the world''s leading research and best-practice case studies on the topic. Divided into four sections, covering "General Concepts", "Empirical Studies", "Case Studies" and "Implementation", the book includes case studies from the US EPA''s Environment Accounting Programme and contributions from authors at institutions including the IMD, INSEAD, Tellus Institute and the World Resources Institute. It constitutes a state-of-the-art collection.

DKK 403.00
1

Channel Advantage, The - Lawrence Friedman - Bog - Taylor & Francis Ltd - Plusbog.dk

Channel Advantage, The - Lawrence Friedman - Bog - Taylor & Francis Ltd - Plusbog.dk

Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet. In short, how companies sell has become as important as what they sell. ''The Channel Advantage'' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America''s 500 fastest growing private companies by Inc. Magazine in 1997. Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels. Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT&T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill). He is on the review board of the Journal of Selling and Major Account Management, which published his article, Multiple Channel Sales Strategy, in the April, 1999 issue. His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities and conducts in-depth channel strategy workshops and seminars. Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia. Mr. Friedman earned an MA from the University of Chicago.

DKK 680.00
1

Public Relations Writing Worktext - Joseph M. Zappala - Bog - Taylor & Francis Ltd - Plusbog.dk

Public Relations Writing Worktext - Joseph M. Zappala - Bog - Taylor & Francis Ltd - Plusbog.dk

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities. Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include: - - - increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media" - a new planning outline to help writers develop more effective messages - expanded checklists for writers to reference when working on assignments - additional examples of effective public relations writing by leading companies in a variety of organizational settings, including Mattel, UPS, Burger King, Sara Lee, Xerox, Frito-Lay, and many more - new assignments based on topics, issues and problems that public relations professionals in all sectors face today - restructured content for improved writing flow and consistency - full instructor manual available via the Support Material link on www.routledge.com/9780415997546. Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.

DKK 682.00
1

Short Sims - Clark Aldrich - Bog - Taylor & Francis Ltd - Plusbog.dk

Short Sims - Clark Aldrich - Bog - Taylor & Francis Ltd - Plusbog.dk

Short Sims: A Game Changer explores the design concepts, dialogue, and formatting of interactive simulations. Interactivity is the key to effective educational media in schools, corporations, the military, and government. However, challenges like ineffective linear content or expenses can derail the product. This book provides a proven methodology to guide anyone through the steps of quickly creating highly engaging and responsive content. The process combines decades of research and implementations with leading organizations (Bill & Melinda Gates Foundation, Harvard Business School Publishing, Visa, State Department) with new tools that have just emerged. Key Features This book provides numerous code examples to illustrate how to put the techniques into practice. It includes expanded introductions to mathematics fundamental to computer graphics and game development. Graphics and physics are covered in introductory overviews. Author Bio Clark Aldrich is an education technology thought leader—the author of six books and developer of patent and award-winning projects. He currently builds custom Short Sims for organizations using a revolutionary methodology he has pioneered, or helps them build their own, through www.shortsims.com. He is also the host of an audio series called Education X Media (www.edbymedia.com) about evolving pedagogy in academics, corporations, and the military. ​ He has been called a "guru" by Fortune Magazine and a "maverick" by CNN. Aldrich and his work have been featured in hundreds of other sources, including CBS, ABC, The New York Times , USA Today , the Associated Press, Wall Street Journal , NPR, CNET, Business 2.0 , BusinessWeek , and U.S. News and World Report . He has written monthly columns for Training Magazine and Online Learning Magazine. Previously, he was the founder and former director of research for Gartner’s e-learning coverage. Earlier in his career, he worked on special projects for Xerox'' executive team. He also served for many years as the Governor''s representative on the education task force Joint Committee on Educational Technology, volunteered on several non-profit organizations aimed at child advocacy, and has served on numerous boards. He earned from Brown University a degree in cognitive science (during which he also taught at a leading environmental education foundation). He grew up in Concord, Massachusetts, and is the ninth great-grandson of Governors John Winthrop and Thomas Dudley, first and second governors of the Massachusetts Bay Colony, and Captain Walter Neale, the first colonial governor of lower New Hampshire.

DKK 590.00
1

The New Beginning - Bob Sproull - Bog - Taylor & Francis Ltd - Plusbog.dk

The New Beginning - Bob Sproull - Bog - Taylor & Francis Ltd - Plusbog.dk

This book is a sequel to the business novel, The Secret to Maximizing Profitability – A Business Novel on How to Successfully Combine the Theory of Constraints, Lean, and Six Sigma to Drive Profit Margins to New Levels . In The New Beginning , Tom Mahanan, Tires for All’s former Director of Finance, who learned how to combine the Theory of Constraints with Lean and Six Sigma, and then applied it to Tires for All, strives to take his company to levels of profitability they had never experienced before. As a reward for his work, Tom was given a permanent seat on the Board of Directors, as long as he continued his improvement work at the remaining portfolio of companies owned by the Board of Directors. Tom performed extremely well, but one day he receives a life-changing phone call from his former mentor, Bob Nelson, the man who he had worked with at Tires for All to make amazing improvements. Bob asks him to play golf with him and two others, Jeff Johnson, from Toner International, and Pete Hallwell, the CFO at Maximo Health Center Complex. Pete and Tom share a golf cart during the round and begin chatting about the work Tom had done at Tires for All and the other portfolio of companies. Pete, who works for a healthcare complex of hospitals, is so impressed with the results Tom had achieved, that he invites him to lunch the following week. Tom accepts his offer of lunch and ultimately, Tom signs a consulting agreement with Pete. Tom had provided an example from a previous improvement effort where he worked with a hospital in Chicago to improve their Emergency Department time for STEMI-type heart attack patients. In his explanation, Tom presents a variety of improvement tools which includes the integration of the Theory of Constraints, Lean, and Six Sigma. Tom then meets with his current employer and specifically, the Chairman of the Board of Directors, Jonathan Briggs, to let him know that he will be resigning to form his own consulting firm. Jonathan then surprises Tom by offering him a consulting agreement to improve all of their portfolio companies. The remainder of the book is all about teaching companies how to combine the Theory of Constraints, Lean, and Six Sigma to obtain optimal results. In the final two chapters, a new problem surfaces, which is the Corona Virus. Essentially, this book teaches the reader how to successfully combine and implement the Theory of Constraints, Lean, and Six Sigma to produce results that many companies only dream of having. It covers a variety of different company types including manufacturing and healthcare.

DKK 348.00
1

The New Beginning - Bob Sproull - Bog - Taylor & Francis Ltd - Plusbog.dk

The New Beginning - Bob Sproull - Bog - Taylor & Francis Ltd - Plusbog.dk

This book is a sequel to the business novel, The Secret to Maximizing Profitability – A Business Novel on How to Successfully Combine the Theory of Constraints, Lean, and Six Sigma to Drive Profit Margins to New Levels . In The New Beginning , Tom Mahanan, Tires for All’s former Director of Finance, who learned how to combine the Theory of Constraints with Lean and Six Sigma, and then applied it to Tires for All, strives to take his company to levels of profitability they had never experienced before. As a reward for his work, Tom was given a permanent seat on the Board of Directors, as long as he continued his improvement work at the remaining portfolio of companies owned by the Board of Directors. Tom performed extremely well, but one day he receives a life-changing phone call from his former mentor, Bob Nelson, the man who he had worked with at Tires for All to make amazing improvements. Bob asks him to play golf with him and two others, Jeff Johnson, from Toner International, and Pete Hallwell, the CFO at Maximo Health Center Complex. Pete and Tom share a golf cart during the round and begin chatting about the work Tom had done at Tires for All and the other portfolio of companies. Pete, who works for a healthcare complex of hospitals, is so impressed with the results Tom had achieved, that he invites him to lunch the following week. Tom accepts his offer of lunch and ultimately, Tom signs a consulting agreement with Pete. Tom had provided an example from a previous improvement effort where he worked with a hospital in Chicago to improve their Emergency Department time for STEMI-type heart attack patients. In his explanation, Tom presents a variety of improvement tools which includes the integration of the Theory of Constraints, Lean, and Six Sigma. Tom then meets with his current employer and specifically, the Chairman of the Board of Directors, Jonathan Briggs, to let him know that he will be resigning to form his own consulting firm. Jonathan then surprises Tom by offering him a consulting agreement to improve all of their portfolio companies. The remainder of the book is all about teaching companies how to combine the Theory of Constraints, Lean, and Six Sigma to obtain optimal results. In the final two chapters, a new problem surfaces, which is the Corona Virus. Essentially, this book teaches the reader how to successfully combine and implement the Theory of Constraints, Lean, and Six Sigma to produce results that many companies only dream of having. It covers a variety of different company types including manufacturing and healthcare.

DKK 884.00
1