Trade Unions on YouTube - Online Revitalization in Sweden - Jenny Jansson
This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson..