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Succeed with Social Media Like a Creative Genius - Brainard Carey - Bog - Skyhorse Publishing - Plusbog.dk

Succeed with Social Media Like a Creative Genius - Brainard Carey - Bog - Skyhorse Publishing - Plusbog.dk

How to build a following, make authentic connections, and promote your work! Everyone can do it with the right tools, and Brainard Carey offers an insider''s guide to an otherwise daunting process. Whether you’re an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is the book for you. Brainard Carey draws from his experience and interviews with others to show creative people how to make the most of their time on outlets like Twitter, Facebook, and Instagram. Readers will learn how to develop social media campaigns that reflect their personalities, share their unique offerings, and achieve their goals. Chapter topics include: - Building a following - Maintaining an authentic image - Creative ways to share information - Using social media to earn a living - And much more With chapters focusing on practical how-tos and real-world examples, Succeed with Social Media Like a Creative Genius™ provides readers with both instructive and demonstrative lessons in making the most of their online presence. This book will awaken and nurture the creative genius in everyone.

DKK 120.00
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Hacking ISIS - Malcolm Nance - Bog - Skyhorse Publishing - Plusbog.dk

Hacking ISIS - Malcolm Nance - Bog - Skyhorse Publishing - Plusbog.dk

This book is written by two of the leading terrorist experts in the world - Malcolm Nance, NBC News and MSNBC terrorism analyst and New York Times bestselling author of Defeating ISIS and the forthcoming Hacking ISIS, and Christopher Sampson, cyber-terrorist expert. Malcolm Nance is a 35 year practitioner in Middle East Special Operations and terrorism intelligence activities. Chris Sampson is the terrorism media and cyber warfare expert for the Terror Asymmetric Project and has spent 15 years collecting and exploiting terrorism media. For two years, their Terror Asymmetrics Project has been attacking and exploiting intelligence found on ISIS Dark Web operations. Hacking ISIS will explain and illustrate in graphic detail how ISIS produces religious cultism, recruits vulnerable young people of all religions and nationalities and disseminates their brutal social media to the world. More, the book will map out the cyberspace level tactics on how ISIS spreads its terrifying content, how it distributes tens of thousands of pieces of propaganda daily and is winning the battle in Cyberspace and how to stop it in its tracks. Hacking ISIS is uniquely positioned to give an insider's view into how this group spreads its ideology and brainwashes tens of thousands of followers to join the cult that is the Islamic State and how average computer users can engage in the removal of ISIS from the internet.

DKK 190.00
1

Justice in the Age of Judgment - Doug Bremner - Bog - Skyhorse Publishing - Plusbog.dk

Justice in the Age of Judgment - Doug Bremner - Bog - Skyhorse Publishing - Plusbog.dk

From Amanda Knox to O.J., Casey Anthony to Kyle Rittenhouse, our justice system faces scrutiny and pressure from the media and public like never before. Can the bedrock of “innocent until proven guilty” survive in what acclaimed Seattle attorney and legal analyst Anne Bremner calls the age of judgement? When unscrupulous Italian prosecutors waged an all-out war in the media and courtroom to wrongly convict American exchange student Amanda Knox for a murder she didn’t commit, family and friends turned to renowned Seattle attorney and media legal analyst Anne Bremner to help win her freedom. The case was dubbed the “trial of the decade” and would coincide with the explosion of social media and a new era of trying cases in public as much as the courtroom. While Italian prosecutors, the press, and online lynch mobs convicted Knox in the court of public opinion, Bremner would draw upon her decades in the courtroom and in front of the camera to turn the tide with a new kind of defense in pursuit of justice. In Justice in the Age of Judgement , Anne Bremner and Doug Bremner take us inside some of the biggest cases of recent times and offer their expert, thought-provoking insights and analysis as our legal system faces unprecedented forces fighting to tip the scales of justice their way. Why couldn’t prosecutors convict O.J. Simpson despite all of the evidence seemingly proving he killed his wife Nicole? Could a jury remain unbiased in the face of overwhelming public pressure in the trial of Minneapolis police officer Derek Chauvin for the murder of George Floyd? Why was Kyle Rittenhouse exonerated after shooting three people (killing two) with an assault rifle at a violent rally despite widespread media reports seemingly proving his guilt, and national calls for his conviction? Justice in the Age of Judgement is an unparalleled and unflinching look at the captivating cases tried on Twitter and TV, where the burden of proof and fundamental legal tenet of “innocent until proven guilty” is under assault from the court of public opinion.

DKK 190.00
1

Shotgunning for Deer - Dave Henderson - Bog - Skyhorse Publishing - Plusbog.dk

Shotgunning for Deer - Dave Henderson - Bog - Skyhorse Publishing - Plusbog.dk

Of the approximately 10 million whitetail deer hunters nationwide, 4.1 million choose to go a field with shotguns. But not one should do so without first reading Dave Henderson’s expert guide. Henderson offers his knowledge on the latest innovations in shotgun design and ammunition technology and reveals the history and evolution of shotgunning. You’ll also learn how to select the right shotgun for the hunt and how to handle your weapon safely and effectively. Deer hunters at all levels will benefit from the expert advice found amidst hundreds of useful color photographs in Shotgunning for Deer .

DKK 127.00
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The Global PR Revolution - Maxim Behar - Bog - Skyhorse Publishing - Plusbog.dk

The Global PR Revolution - Maxim Behar - Bog - Skyhorse Publishing - Plusbog.dk

“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social MediaHow to Speak the Language of PRModern PR Skills and ToolsHow to Measure ImpactThe Effect of Total Transparency on BusinessesInternational Perspectives on the MediaThe Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

DKK 209.00
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Lies of Omission - Catherine Desoto - Bog - Skyhorse Publishing - Plusbog.dk

Lies of Omission - Catherine Desoto - Bog - Skyhorse Publishing - Plusbog.dk

A lie of omission—withholding needed information to correct a false belief. There is a sharp and more hostile divide emerging in the United States. The shift is documented by various polls, and the speed of the change is alarming. There are certainly contributing factors, but one factor is unique to the contemporary era: receiving the majority of our information via social media experiences. Media algorithms, and to some extent overt censorship, serve users curated content that is unlike what their neighbors receive. Lies of Omission brings together various perspectives on the causes and effects of the divided information streams. Psychology and neuroscience, combined with some historical jurisprudence, are woven together to spell out the dangers of the modern social media experience. Importantly, the human response can be understood as rooted in our psychology and neurochemistry. In part two of the book, eight hot button issues that have provoked deep divisions among American citizens are presented as well-researched, opposing-view chapters with a goal to lay bare the extent of the disinformation gap that we are living in. With the rise of ephemeral smart media, and the associated displacement of the permanently printed word, it is rare to have a clear idea of what persons who do not share our opinions actually believe, or why. The decimation of communal information sources is nearly complete. What can one do? One concrete step is to turn some of your attention away from curated, impermanent news and read a book. Read this book. Dr. Catherine DeSoto spells out why it is worth our time to be informed regarding the issues we care about: something your phone’s curated media will never do for you. Open your mind to the quaint idea that one is not informed unless one understands the opposing view. Surprising all-new research regarding the political divide and the pandemic is included. Together with over 150 references, this book will be the definitive source documenting the effects of the media algorithm revolution.

DKK 190.00
1

Your Everyday Nutrition - Hallie Rich - Bog - Skyhorse Publishing - Plusbog.dk

Your Everyday Nutrition - Hallie Rich - Bog - Skyhorse Publishing - Plusbog.dk

"This fun, breezy guide positions the authors as both experts and the reader’s best friends, encouraging, advising, and cheering on." — Publisher's Weekly As a registered dietitian and a health industry expert, Ilyse Schapiro and Hallie Rich know people will cheat on their diets, dine out, consume alcohol, and have (hopefully plenty of) sex. They also know people have questions about it all. (Who doesn’t?) While many people may feel comfortable asking their best friend, they really want expert advice. That’s where this book will help. Rather than turn to social media, Chat GPT, or Google for answers to daily health questions, Schapiro and Rich reveal the secrets of the experts and the tricks of their respective trades. Based on their thirty years of combined experience in the health field, they provide realistic approaches to each topic without getting too technical. They are able to cover the multitude of questions that constantly top the list, including: Is intermittent fasting a good way to cut calories? Are smoothies good for snacks or meal replacements? Is it time to get on the gluten-free bandwagon? I have salads for lunch every day, and I’m still not losing weight. What am I doing wrong? I’m tired of feeling tired. What can I do to lose the urge to snooze? I eat well, so what’s the point of a multivitamin? They reveal the secrets of the experts and the tricks of their respective trades. With so much information and so many “rules” out there, this book gives readers the tools to sort through the BS and know what is truly important and actually relevant to their health.

DKK 147.00
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Voice Lessons - Alan Siegel - Bog - Skyhorse Publishing - Plusbog.dk

Voice Lessons - Alan Siegel - Bog - Skyhorse Publishing - Plusbog.dk

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age. Sadly, the majority of brand messages fail to achieve the most essential tasks of communication. They lack clarity. They pose conflicting messages. They often don’t even pay lip service to integrated themes. The most effective brand voice is the result of a singular and powerful vision that is nurtured in environments that encourage innovation and excellence in communication. Over the last twenty years, the digital revolution has raised the din of marketing communications exponentially, radically altering the messaging environment with its speed, novelty and noise. Every marketer needs to recalibrate their brand voice to find the right pitch and tone, and the ideal volume to be heard. A fully developed voice drives all communications to project a distinct personality that reinforces customer interactions. It’s a “red thread” running through every touch-point, beyond advertising and media to embrace reputation and crisis management. Nearly four decades ago, Alan Siegel made a presentation that captured the attention of the marketing and advertising community. The subject was Brand Voice. All too often, Brand Voice is watered down to a single page of overused words—innovative, human, and collaborative—that are supposed to drive the tone and character of the communications. So it’s not surprising that most brand Voices are predictable, uninspired, generic and often incoherent. This is especially relevant today as the focus shifts from what brands communicate to how brands communicate. Voice Lessons explores Voice in the context of the global marketplace, focusing on how social media and the Internet make it more challenging to develop a distinctive Voice. For corporations, political parties, candidates, doctors, or individuals, navigating the complexity of the exploding media landscape is extremely challenging. Brands must deal with massive fragmentation across the proliferation of mobile, social media platforms, pay TV services, etc. Virtually all voice programs today are structured around three or four words that provide direction for the tone of the text in communications programs. What is needed for organizations, professions and individuals is a more robust approach to building a voice that projects identity —fusing purpose, positioning, messaging, customer interactions and visual style. The essence of an effective voice addresses WHAT you say and how you BEHAVE , not merely how you speak. In Voice Lessons , brand expert Alan Siegel teaches that your voice is the vehicle that defines and drives how you project your organizational identity and personality, conveys your messages and follow through—whether a corporation, physician, or student writing an essay for your college application.

DKK 182.00
1