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Marvel Universe - Bruce Wagner - Bog - Skyhorse Publishing - Plusbog.dk

Living Without Electricity - Stephen Scott - Bog - Skyhorse Publishing - Plusbog.dk

It's Not a Perfect World, but I'll Take It - Jennifer Rose - Bog - Skyhorse Publishing - Plusbog.dk

Powerboating - Ken Kreisler - Bog - Skyhorse Publishing - Plusbog.dk

Powerboating - Ken Kreisler - Bog - Skyhorse Publishing - Plusbog.dk

Learn How to Choose?and Use?Your First Powerboat, from One of the Country’s Most-Respected Boating Experts. There has never been a better time to buy your first boat. And there is no better person to tell you how than Captain Ken Kreisler. Kreisler, an award-winning writer, longtime professional mariner, and insider with more than twenty-five years in the boating industry, offers here the freshest, most up-to-date, abundantly illustrated, and comprehensive book for anyone looking to get started in powerboating?for boats from sixteen to forty feet, on a trailer or docked at the marina. Here, fresh and unadorned, is advice and commentary on recent advances in engineering and technology that have made every other guide out there obsolete. Powerboating offers hands-on-the-wheel advice on:The most recent, industry-changing joystick, pod, and remote control systemsManeuvering, especially around the dock and in close quarters situationsSafety equipmentNavigationAdvanced techniquesPowerboating also presents a special section on how to get your boat US Coast Guard?certified, and what’s coming up on the horizon for alternative fuel and propulsion systems. Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports?books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. In addition to books on popular team sports, we also publish books for a wide variety of athletes, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

DKK 180.00
1

The Haunted House Project - Tricia Clasen - Bog - Skyhorse Publishing - Plusbog.dk

Spooked - Nicholas Schou - Bog - Skyhorse Publishing - Plusbog.dk

Arnold Palmer - David Aretha - Bog - Skyhorse Publishing - Plusbog.dk

Life Begins at 60 - Frieda Birnbaum - Bog - Skyhorse Publishing - Plusbog.dk

Bob Wolff's Complete Guide to Sportscasting - Bob Wolff - Bog - Skyhorse Publishing - Plusbog.dk

Pigs of Paradise - T. R. Todd - Bog - Skyhorse Publishing - Plusbog.dk

Blackbird - Michael Fiegel - Bog - Skyhorse Publishing - Plusbog.dk

Go from Stressed to Strong - Laurie A. Watkins - Bog - Skyhorse Publishing - Plusbog.dk

Gender Madness - Oli London - Bog - Skyhorse Publishing - Plusbog.dk

DKK 211.00
1

The Geek's Cookbook - Liguori Lecomte - Bog - Skyhorse Publishing - Plusbog.dk

Memoir of an Independent Woman - Tania Grossinger - Bog - Skyhorse Publishing - Plusbog.dk

Memoir of an Independent Woman - Tania Grossinger - Bog - Skyhorse Publishing - Plusbog.dk

“The female incarnation of Forrest Gump…her life reads like a trip back through the defining personalities and events of the 20th century.”— Shoreline Times After coming of age at the legendary Grossinger’s resort hotel in the Catskills, Tania Grossinger defied the conventions of an era. When women were routinely consigned to focusing exclusively on husband and family, she chose her own path, and broke ground for the generations that came after her. She started in public relations for The $64,000 Question , the TV show that was the focus of the infamous “quiz show scandals”; she was the publicist for Betty Friedan’s groundbreaking bestseller, The Feminine Mystique ; and, for seven years, served as the director of broadcast promotion for Playboy Magazine and the Playboy Club. And that was only the beginning. After escaping a brief her marriage, she embarked on the next chapter of her life. Along the way she crossed paths with such iconic figures as Ayn Rand, Jackie Robinson, Joan Rivers, Timothy Leary, and Johnny Carson. Tania would also became embroiled in a real-life mystery: the unsolved disappearance of Claudia Kirschhoch, a fellow travel writer who vanished without a trace from their beachside hotel on the western tip of Jamaica. Of her first memoir, Growing Up at Grossinger’s, the Jewish Daily Forward said Tania’s “childhood was…Like a version of Kay Thomson''s Plaza Hotel-dwelling Eloise by way of ''Dirty Dancing.’” Now, written as an open letter to an imaginary daughter, Tania reflects on growing beyond—in a smart, funny, and revealing account of ignoring expectations and becoming a truly independent woman.

DKK 182.00
1

The World Almanac and Book of Facts 2026 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

The World Almanac and Book of Facts 2026 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

#1 New York Times Bestseller! Get thousands of facts at your fingertips with this essential resource: sports, pop culture, science and technology, U.S. history and government, world geography, business, and so much more. The World Almanac® is America’s bestselling reference book of all time, with more than 83 million copies sold. For more than 150 years, this compendium of information has been the authoritative source for school, library, business, and home. The 2026 edition of The World Almanac reviews the biggest events of 2025 and will be your go-to source for questions on any topic in the upcoming year. Praised as a “treasure trove of political, economic, scientific and educational statistics and information” by The Wall Street Journal , The World Almanac and Book of Facts will answer all of your trivia needs effortlessly. Features include: - 2025—Top 10 News Topics: The editors of The World Almanac list the top stories that held the world's attention in 2025. - 2025—Year in Sports: Hundreds of pages of trivia and statistics that are essential for any sports fan, featuring complete coverage of the 2025 World Series. - 2025—Year in Pictures: Striking full-color images from around the world in 2025, covering news, entertainment, science, and sports. - 2025—Offbeat News Stories: The World Almanac editors found some of the strangest news stories of the year. - World Almanac Editors' Picks: Time Capsule: The World Almanac lists the items that most came to symbolize the year 2025. - The World at a Glance: This annual feature of The World Almanac provides a quick look at the surprising stats and curious facts that define the changing world. - Trump Administration: All the essential details about Pres. Donald Trump's unprecedented second term, including the political appointees taking over leadership of executive departments and federal agencies. - Other Highlights: More new data to help understand the world, including housing costs, immigration statistics, public schools and test scores, streaming TV and movie ratings, and much more.

DKK 289.00
1

War Animals - Robin Hutton - Bog - Skyhorse Publishing - Plusbog.dk

War Animals - Robin Hutton - Bog - Skyhorse Publishing - Plusbog.dk

This book will delight both animal lovers and military buffs! Elizabeth Letts, bestselling author of The Eighty Dollar Champion Meet the forgotten members of the Greatest Generation: the war animals who guarded American coasts against submarine attack, dug out Londoners trapped in bomb wreckage, and carried vital messages under heavy fire on Pacific islands during World War II. They kept up morale, rushed machine gun nests, and even sacrificed themselves picking up live grenades. Now Robin Hutton, the bestselling author of Sgt. Reckless: Americas War Horse, tells the heartwarming stories of the dogs, horses, mules, pigeonsand even one catwho did their bit for the war effort. American and British families volunteered beloved family pets and farm dogs to aid in the war effort; President Roosevelt was among many who bought honorary commissions in the reserves for their pets to raise money to defeat Hitler and Tojo. Many of these gallant animals are recipients of the prestigious Dickin Medal, the Animals Victoria Cross. In War Animals: The Unsung Heroes of World War II youll meet: - Judy, the POW dog who helped her beloved human survive brutal Japanese prison camps - Cher Ami, the pigeon who nearly died delivering a message that saved American troops from death by friendly fire - Beauty, the digging dog who sniffed out Londoners buried in the wreckage of the Blitzalong with pets, including one goldfish still in its bowl! - Olga, the horse who braved shattering glass to do her duty in London bombings - Smoky, the Yorkshire terrier who did parachute jumps, laid communications wire through a pipe so small only she could navigate it, became the first therapy dogand starred on a weekly TV show after the War - Simon, the war cat whose campaign against the Mao Tse Tung of the rat world saved food supplies and his ships crew - Chips, who guarded Roosevelt and Churchill during the Casablanca Conference, and was the only dog to earn a Silver Star for his heroics The shining loyalty and courage of these heroes is a testimony to the enduring bond between us and the animals we love.

DKK 282.00
1

Summer of the Bass - W. D. Wetherell - Bog - Skyhorse Publishing - Plusbog.dk

Summer of the Bass - W. D. Wetherell - Bog - Skyhorse Publishing - Plusbog.dk

The black bass is not only the most popular American gamefish, fished for by millions, but is also one of the country's most iconic creatures, embodying many of the traits and virtues we like to think of as typically American. And yet, despite the hundreds of "how-to" books published on bass fishing over the years, few if any authors have stepped back to examine the bass's place in the natural world, to honor its virtues, and describe its remarkable adaptions to an ever-changing environment as it spread from its original home in the continent's middle to 49 out of the 50 states. Bass tournaments with huge cash prizes, overpowered bass boats, glitzy bass fishing programs on TV. That's what people think of when they think of bass--a heavily commercialized, over-the-top commodity involving big bucks and crowds. That the bass can also be a creature of the quiet, forgotten places, the beautiful wild places, is a story that has been drowned beneath all the bassy hype and buzz. In Summer of the Bass; My Love Affair with America's Greatest Fish, prizewinning novelist and dedicated fly-fisher W. D. Wetherell sets out to change our views of the smallmouth and largemouth, restoring them to their status as one of the world's truly great fishes. Part natural history, part cultural investigation, part memoir, Summer of the Bass, in its whole-hearted, lyrical celebration of the bass's many virtues, gives America's greatest fish the classic is has long deserved. Skyhorse Publishing is proud to publish a broad range of books for fishermen. Our books for anglers include titles that focus on fly fishing, bait fishing, fly-casting, spin casting, deep sea fishing, and surf fishing. Our books offer both practical advice on tackle, techniques, knots, and more, as well as lyrical prose on fishing for bass, trout, salmon, crappie, baitfish, catfish, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

DKK 180.00
1

Justice in the Age of Judgment - Doug Bremner - Bog - Skyhorse Publishing - Plusbog.dk

Justice in the Age of Judgment - Doug Bremner - Bog - Skyhorse Publishing - Plusbog.dk

From Amanda Knox to O.J., Casey Anthony to Kyle Rittenhouse, our justice system faces scrutiny and pressure from the media and public like never before. Can the bedrock of “innocent until proven guilty” survive in what acclaimed Seattle attorney and legal analyst Anne Bremner calls the age of judgement? When unscrupulous Italian prosecutors waged an all-out war in the media and courtroom to wrongly convict American exchange student Amanda Knox for a murder she didn’t commit, family and friends turned to renowned Seattle attorney and media legal analyst Anne Bremner to help win her freedom. The case was dubbed the “trial of the decade” and would coincide with the explosion of social media and a new era of trying cases in public as much as the courtroom. While Italian prosecutors, the press, and online lynch mobs convicted Knox in the court of public opinion, Bremner would draw upon her decades in the courtroom and in front of the camera to turn the tide with a new kind of defense in pursuit of justice. In Justice in the Age of Judgement , Anne Bremner and Doug Bremner take us inside some of the biggest cases of recent times and offer their expert, thought-provoking insights and analysis as our legal system faces unprecedented forces fighting to tip the scales of justice their way. Why couldn’t prosecutors convict O.J. Simpson despite all of the evidence seemingly proving he killed his wife Nicole? Could a jury remain unbiased in the face of overwhelming public pressure in the trial of Minneapolis police officer Derek Chauvin for the murder of George Floyd? Why was Kyle Rittenhouse exonerated after shooting three people (killing two) with an assault rifle at a violent rally despite widespread media reports seemingly proving his guilt, and national calls for his conviction? Justice in the Age of Judgement is an unparalleled and unflinching look at the captivating cases tried on Twitter and TV, where the burden of proof and fundamental legal tenet of “innocent until proven guilty” is under assault from the court of public opinion.

DKK 190.00
1

The World Almanac and Book of Facts 2025 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

The World Almanac and Book of Facts 2025 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

#1 New York Times Bestseller! Get thousands of facts at your fingertips with this essential resource: sports, pop culture, science and technology, U.S. history and government, world geography, business, and so much more. The World Almanac® is America’s bestselling reference book of all time, with more than 83 million copies sold. For more than 150 years, this compendium of information has been the authoritative source for school, library, business, and home. The 2025 edition of The World Almanac reviews the biggest events of 2024 and will be your go-to source for questions on any topic in the upcoming year. Praised as a “treasure trove of political, economic, scientific and educational statistics and information” by The Wall Street Journal , The World Almanac and Book of Facts will answer all of your trivia needs effortlessly. Features include: - Special Feature: Election 2024: The World Almanac provides a comprehensive look at the entire 2024 election process, from the roller coaster of the early primaries to Vice Pres. Harris's unprecedented late candidacy to state and county presidential voting results and coverage of House, Senate, and gubernatorial races. - 2024—Top 10 News Topics: The editors of The World Almanac list the top stories that held the world's attention in 2024, from Gaza and Ukraine to the U.S. southern border. - 2024—Year in Sports: Hundreds of pages of trivia and statistics that are essential for any sports fan, featuring complete coverage of the 2024 Summer Olympics in Paris and the 2024 World Series. - 2024—Year in Pictures: Striking full-color images from around the world in 2024, covering news, entertainment, science, and sports. - 2024—Offbeat News Stories: The World Almanac editors found some of the strangest news stories of the year, from a contest for competitive mermaids to a library-sponsored "March Meowness." - World Almanac Editors' Picks: Time Capsule: The World Almanac lists the items that most came to symbolize the year 2024. - The World at a Glance: This annual feature of The World Almanac provides a quick look at the surprising stats and curious facts that define the changing world. - Other Highlights: More new data to help understand the world, including housing costs, immigration statistics, public schools and test scores, streaming TV and movie ratings, and much more.

DKK 291.00
1

The World Almanac and Book of Facts 2025 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

The World Almanac and Book of Facts 2025 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

#1 New York Times Bestseller! Get thousands of facts at your fingertips with this essential resource: sports, pop culture, science and technology, U.S. history and government, world geography, business, and so much more. The World Almanac® is America’s bestselling reference book of all time, with more than 83 million copies sold. For more than 150 years, this compendium of information has been the authoritative source for school, library, business, and home. The 2025 edition of The World Almanac reviews the biggest events of 2024 and will be your go-to source for questions on any topic in the upcoming year. Praised as a “treasure trove of political, economic, scientific and educational statistics and information” by The Wall Street Journal , The World Almanac and Book of Facts will answer all of your trivia needs effortlessly. Features include: - Special Feature: Election 2024: The World Almanac provides a comprehensive look at the entire 2024 election process, from the roller coaster of the early primaries to Vice Pres. Harris's unprecedented late candidacy to state and county presidential voting results and coverage of House, Senate, and gubernatorial races. - 2024—Top 10 News Topics: The editors of The World Almanac list the top stories that held the world's attention in 2024, from Gaza and Ukraine to the U.S. southern border. - 2024—Year in Sports: Hundreds of pages of trivia and statistics that are essential for any sports fan, featuring complete coverage of the 2024 Summer Olympics in Paris and the 2024 World Series. - 2024—Year in Pictures: Striking full-color images from around the world in 2024, covering news, entertainment, science, and sports. - 2024—Offbeat News Stories: The World Almanac editors found some of the strangest news stories of the year, from a contest for competitive mermaids to a library-sponsored "March Meowness." - World Almanac Editors' Picks: Time Capsule: The World Almanac lists the items that most came to symbolize the year 2024. - The World at a Glance: This annual feature of The World Almanac provides a quick look at the surprising stats and curious facts that define the changing world. - Other Highlights: More new data to help understand the world, including housing costs, immigration statistics, public schools and test scores, streaming TV and movie ratings, and much more.

DKK 141.00
1

The World Almanac and Book of Facts 2024 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

The World Almanac and Book of Facts 2024 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

#1 New York Times Bestseller! Get thousands of facts at your fingertips with this essential resource: sports, pop culture, science and technology, U.S. history and government, world geography, business, and so much more. The World Almanac® is America’s bestselling reference book of all time, with more than 83 million copies sold. For more than 150 years, this compendium of information has been the authoritative source for school, library, business, and home. The 2024 edition of The World Almanac reviews the biggest events of 2023 and will be your go-to source for questions on any topic in the upcoming year. Praised as a “treasure trove of political, economic, scientific and educational statistics and information” by The Wall Street Journal , The World Almanac and Book of Facts will answer all of your trivia needs effortlessly. Features include: - Special Feature: Election 2024: A new feature covers all voters need to know going into the 2024 presidential election season, including primary and caucus dates, candidate profiles, campaign finance numbers, and more. - 2023—Top 10 News Topics: The editors of The World Almanac list the top stories that held the world's attention in 2023, from wildfires and earthquakes to Israel, Ukraine, and the U.S. Congress. - 2023—Year in Sports: Hundreds of pages of trivia and statistics that are essential for any sports fan, featuring complete coverage of the 2022 FIFA Men's World Cup, 2023 FIFA Women's World Cup, and 2023 World Series. - 2023—Year in Pictures: Striking full-color images from around the world in 2023, covering news, entertainment, science, and sports. - 2023—Offbeat News Stories: The World Almanac editors found some of the strangest news stories of the year. - World Almanac Editors' Picks: Time Capsule: The World Almanac lists the items that most came to symbolize the year 2023, including a Swiftie-created friendship bracelet and the House Speaker's gavel. - The World at a Glance: This annual feature of The World Almanac provides a quick look at the surprising stats and curious facts that define the changing world. - Other Highlights: Stats and graphics across dozens of chapters show how the pandemic continues to affect the economy, work, family life, education, and culture. Plus more new data to help understand the world, including housing costs, public schools and test scores, streaming TV and movie ratings, and much more.

DKK 289.00
1

The World Almanac and Book of Facts 2024 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

The World Almanac and Book of Facts 2024 - Sarah Janssen - Bog - Skyhorse Publishing - Plusbog.dk

#1 New York Times Bestseller! Get thousands of facts at your fingertips with this essential resource: sports, pop culture, science and technology, U.S. history and government, world geography, business, and so much more. The World Almanac® is America’s bestselling reference book of all time, with more than 83 million copies sold. For more than 150 years, this compendium of information has been the authoritative source for school, library, business, and home. The 2024 edition of The World Almanac reviews the biggest events of 2023 and will be your go-to source for questions on any topic in the upcoming year. Praised as a “treasure trove of political, economic, scientific and educational statistics and information” by The Wall Street Journal , The World Almanac and Book of Facts will answer all of your trivia needs effortlessly. Features include: - Special Feature: Election 2024: A new feature covers all voters need to know going into the 2024 presidential election season, including primary and caucus dates, candidate profiles, campaign finance numbers, and more. - 2023—Top 10 News Topics: The editors of The World Almanac list the top stories that held the world's attention in 2023, from wildfires and earthquakes to Israel, Ukraine, and the U.S. Congress. - 2023—Year in Sports: Hundreds of pages of trivia and statistics that are essential for any sports fan, featuring complete coverage of the 2022 FIFA Men's World Cup, 2023 FIFA Women's World Cup, and 2023 World Series. - 2023—Year in Pictures: Striking full-color images from around the world in 2023, covering news, entertainment, science, and sports. - 2023—Offbeat News Stories: The World Almanac editors found some of the strangest news stories of the year. - World Almanac Editors' Picks: Time Capsule: The World Almanac lists the items that most came to symbolize the year 2023, including a Swiftie-created friendship bracelet and the House Speaker's gavel. - The World at a Glance: This annual feature of The World Almanac provides a quick look at the surprising stats and curious facts that define the changing world. - Other Highlights: Stats and graphics across dozens of chapters show how the pandemic continues to affect the economy, work, family life, education, and culture. Plus more new data to help understand the world, including housing costs, public schools and test scores, streaming TV and movie ratings, and much more.

DKK 141.00
1

Confessions of a Wall Street Insider - Michael Kimelman - Bog - Skyhorse Publishing - Plusbog.dk

Confessions of a Wall Street Insider - Michael Kimelman - Bog - Skyhorse Publishing - Plusbog.dk

Although he was a suburban husband and father, living a far different life than the ?Wolf of Wall Street,” Michael Kimelman had a good run as the cofounder of a hedge fund. He had left a cushy yet suffocating job at a law firm to try his hand at the high-risk life of a proprietary trader ? and he did pretty well for himself. But it all came crashing down in the wee hours of November 5, 2009, when the Feds came to his door?almost taking the door off its hinges. While his wife and children were sequestered to a bedroom, Kimelman was marched off in embarrassment in view of his neighbors and TV crews who had been alerted in advance. He was arrested as part of a huge insider trading case, and while he was offered a ?sweetheart” no-jail probation plea, he refused, maintaining his innocence. The lion’s share of Confessions of a Wall Street Insider was written while Kimelman was an inmate at Lewisburg Penitentiary. In nearly two years behind bars, he reflected on his experiences before incarceration?rubbing elbows and throwing back far too many cocktails with financial titans and major figures in sports and entertainment (including Leonardo DiCaprio, Alex Rodriguez, Ben Bernanke, and Alan Greenspan, to drop a few names); making and losing hundreds of thousands of dollars in daily gambles on the Street; getting involved with the wrong people, who eventually turned on him; realizing that none of that mattered in the end. As he writes: ?Stripped of family, friends, time, and humanity, if there’s ever a place to give one pause, it’s prison . . . Tomorrow is promised to no one.” In Confessions of a Wall Street Insider, he reveals the triumphs, pains, and struggles, and how, in the end, it just might have made him a better person. Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

DKK 190.00
1

Voice Lessons - Alan Siegel - Bog - Skyhorse Publishing - Plusbog.dk

Voice Lessons - Alan Siegel - Bog - Skyhorse Publishing - Plusbog.dk

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age. Sadly, the majority of brand messages fail to achieve the most essential tasks of communication. They lack clarity. They pose conflicting messages. They often don’t even pay lip service to integrated themes. The most effective brand voice is the result of a singular and powerful vision that is nurtured in environments that encourage innovation and excellence in communication. Over the last twenty years, the digital revolution has raised the din of marketing communications exponentially, radically altering the messaging environment with its speed, novelty and noise. Every marketer needs to recalibrate their brand voice to find the right pitch and tone, and the ideal volume to be heard. A fully developed voice drives all communications to project a distinct personality that reinforces customer interactions. It’s a “red thread” running through every touch-point, beyond advertising and media to embrace reputation and crisis management. Nearly four decades ago, Alan Siegel made a presentation that captured the attention of the marketing and advertising community. The subject was Brand Voice. All too often, Brand Voice is watered down to a single page of overused words—innovative, human, and collaborative—that are supposed to drive the tone and character of the communications. So it’s not surprising that most brand Voices are predictable, uninspired, generic and often incoherent. This is especially relevant today as the focus shifts from what brands communicate to how brands communicate. Voice Lessons explores Voice in the context of the global marketplace, focusing on how social media and the Internet make it more challenging to develop a distinctive Voice. For corporations, political parties, candidates, doctors, or individuals, navigating the complexity of the exploding media landscape is extremely challenging. Brands must deal with massive fragmentation across the proliferation of mobile, social media platforms, pay TV services, etc. Virtually all voice programs today are structured around three or four words that provide direction for the tone of the text in communications programs. What is needed for organizations, professions and individuals is a more robust approach to building a voice that projects identity —fusing purpose, positioning, messaging, customer interactions and visual style. The essence of an effective voice addresses WHAT you say and how you BEHAVE , not merely how you speak. In Voice Lessons , brand expert Alan Siegel teaches that your voice is the vehicle that defines and drives how you project your organizational identity and personality, conveys your messages and follow through—whether a corporation, physician, or student writing an essay for your college application.

DKK 182.00
1