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International Business - Alan Rugman - Bog - Pearson Education Limited - Plusbog.dk

International Business - Alan Rugman - Bog - Pearson Education Limited - Plusbog.dk

The ideal text to help you understand the complexities of the rapidly changing world of international businesses. International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman combines data, evidence, case studies and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools and analytical frameworks to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global business environment. Suitable for undergraduate and postgraduate business students, as well as practicing managers, this textbook offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability. Key features include: - - An interdisciplinary approach, covering economic, political, social and cultural dimensions of business and management. - - Coverage of multiple geographic perspectives – local to global – combined with views from managers within firms coping with external complexity. - - A new chapter on corporate ethics and corporate social responsibility (CSR) with unique case studies to provide a strong ethical dimension to international business management. - - A thorough study of international business strategies, including multinational business strategy and organisation structures, and the connections between corporate strategy and national economic competitiveness. - - New and updated case studies, including growing trade opportunities in Africa, impact of sanctions on Russia during the Ukraine war, US–China trade war, Uber''s global expansion, Zara''s sustainability strategy, Netflix in Mexico, and innovation at Samsung. -

DKK 685.00
1

ARM System-on-Chip Architecture - Steve Furber - Bog - Pearson Education Limited - Plusbog.dk

ARM System-on-Chip Architecture - Steve Furber - Bog - Pearson Education Limited - Plusbog.dk

The future of the computer and communications industries is converging on mobile information appliances - phones, PDAs, laptops and other devices. The ARM is at the heart of this trend, leading the way in system-on-chip (SoC) development and becoming the processor core of choice for many embedded applications. System-on-chip technology is changing the way we use computers, but it also sets designers the very challenging problem of getting a complex SoC design right first time. ARM System-on-Chip Architecture introduces the concepts and methodologies employed in designing a system-on-chip based around a microprocessor core, and in designing the core itself. Extensive illustrations, based on the ARM, give practical substance to the design principles set out in the book, reinforcing the reader''s understanding of how and why SoCs and microprocessors are designed as they are. ARM System-on-Chip Architecture:- presents and discusses the major issues of system-on-chip design, including memory hierarchy, caches, memory management, on-chip buses, on-chip debug and production test - provides an overview of the ARM processor family, enabling the reader to decide which ARM is best for the job in hand - describes the ARM and Thumb programming models, enabling the designer to begin to develop applications - covers all the latest ARM products and developments, including StrongARM, the ARM9 and ARM10 series of cores, and the ARM-based SoC components at the heart of Ericsson''s Bluetooth technology, the Psion Series 5 PDA and Samsung''s SGH2400 GSM handset - includes details on the AMULET asynchronous ARM cores and the AMULET3H asynchronous SoC subsystem ARM System-on-Chip Architecture is an essential handbook for system-on-chip designers using ARM processor cores and engineers working with the ARM. It can also be used as a course text for undergraduate and masters students of computer science, computer engineering and electrical engineering.

DKK 797.00
1

International Business: The Challenges of Globalization, Global Edition - John Wild - Bog - Pearson Education Limited - Plusbog.dk

International Business: The Challenges of Globalization, Global Edition - John Wild - Bog - Pearson Education Limited - Plusbog.dk

For international business courses. Develop cultural understanding in international business International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject. The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur. Hallmark features of this title An easy-to-read, integrative text - - An integrative organizing framework helps students understand how all concepts of IB are related. - - Conceptual material and specialized business activities are described using concrete terms . - - Culturally rich chapter introductions use real world examples to sensitize readers to different cultures they may do business with in the future. - Comprehensive, yet concise coverage of concepts - - Global Sustainability boxes promote social, economic, and environmental awareness. - - Culture in the Global Workplace sections further introduce readers to different cultures and the way those people view business. - New and updated features of this title Current, relevant content - - NEW and UPDATED: Chapter-opening vignettes, closing cases, examples, graphs, tables, and maps have all been thoroughly revised to reflect recent events and trends. They look at globalization, trade flows, info technology, the pandemic and remote work, inequality, 21st century workplace skills, and more. - - NEW: An entire chapter is now devoted to ethics, social responsibility and sustainability in IB (Ch. 2), for dedicated study of these important topics. - Applications to aid student learning - - UPDATED: Learning Objectives summarize the main concepts students should take away from each chapter. - - NEW: Mini Cases examine international management and other important topics at companies such as Apple, Tesla, Samsung, Marvel, and more. - - UPDATED: Global Manager boxes and Cultural Insights boxes address key issues in IB and make connections between the text and real world. New boxes examine global expansion, PESTLE analysis, and more. - Tools to assess student''s understanding - - UPDATED: Quick Study concept checks help students verify that they have retained the main concepts of the chapter. -

DKK 755.00
1