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A Home for Gully - Joan Clegg - Bog - Oxford University Press - Plusbog.dk

A Home for Gully - Joan Clegg - Bog - Oxford University Press - Plusbog.dk

He was looking for a home. He found a family.Gully is a plucky little seagull doing his best to get along in the big city. On the day that he decides to look for a new home, he is joined by Fetch (a sausage dog), Madison (an alley cat) and Zachary (a kindly rat) and he discovers something much more important: a ready-made family who would just love to share it with him! This warm and funny story is all about the bonds of belonging that tie every family together, illustrated with a retro style that''s full of panache from talented newcomer Lalalimola.

DKK 100.00
1

Romanticism and the Uses of Genre - David Duff - Bog - Oxford University Press - Plusbog.dk

Romanticism and the Uses of Genre - David Duff - Bog - Oxford University Press - Plusbog.dk

This wide-ranging and original book reappraises the role of genre, and genre theory, in British Romanticism. Analyzing numerous examples from 1760 to 1830, David Duff examines the generic innovations and experiments which propel the Romantic ''revolution in literature'', but also the fascination with archaic forms such as the ballad, sonnet, epic, and romance, whose revival and transformation make Romanticism a ''retro'' movement as well as a revolutionary one. The tension between the drives to ''make it old'' and to ''make it new'' generates one of the most dynamic phases in the history of literature, whose complications are played out in the critical writing of the period as well as its creative literature. Incorporating extensive research on classification systems and reception history as well as on literary forms themselves, Romanticism and the Uses of Genre demonstrates how new ideas about the role and status of genre influenced not only authors but also publishers, editors, reviewers, and readers. The focus is on poetry, but a wider spectrum of genres is considered, a central theme being the relationship - hierarchical, competitive, combinatory - between genres. Among the topics addressed are generic primitivism and forgery; Enlightenment theory and the ''cognitive turn''; the impact of German transcendental aesthetics; organic and anti-organic form; the role of genre in the French Revolution debate; the poetics of the fragment and sketch; and the theory and practice of genre-mixing. Unprecedented in its scope and detail, this important book establishes a new way of reading Romantic literature which brings into focus for the first time its tangled relationship with genre.

DKK 737.00
1

Romanticism and the Uses of Genre - David Duff - Bog - Oxford University Press - Plusbog.dk

Romanticism and the Uses of Genre - David Duff - Bog - Oxford University Press - Plusbog.dk

This wide-ranging and original book reappraises the role of genre, and genre theory, in British Romanticism. Analyzing numerous examples from 1760 to 1830, David Duff examines the generic innovations and experiments which propel the Romantic ''revolution in literature'', but also the fascination with archaic forms such as the ballad, sonnet, and romance, whose revival and transformation make Romanticism a ''retro'' movement as well as a revolutionary one. The tension between the drives to ''make it old'' and to ''make it new'' generates one of the most dynamic phases in the history of literature, whose complications are played out in the critical writing of the period as well as its creative literature. Incorporating extensive research on classification systems and reception history as well as on literary forms themselves, Romanticism and the Uses of Genre demonstrates how new ideas about the role and status of genre influenced not only authors but also publishers, editors, reviewers, and readers. The focus is on poetry, but a wider spectrum of genres is considered, a central theme being the relationship - hierarchical, competitive, combinatory - between genres. Among the topics addressed are generic primitivism and forgery; Enlightenment theory and the ''cognitive turn''; the impact of German transcendental aesthetics; organic and anti-organic form; the role of genre in the French Revolution debate; the poetics of the fragment; and the theory and practice of genre-mixing. Unprecedented in its scope and detail, this important book establishes a new way of reading Romantic literature which brings into focus for the first time its tangled relationship with genre.

DKK 519.00
1

French Cinema in the 1980s - Phil Powrie - Bog - Oxford University Press - Plusbog.dk

French Cinema in the 1980s - Phil Powrie - Bog - Oxford University Press - Plusbog.dk

French Cinema in the 1980s is a set of critical essays on films which help to focus on a particular theme whose roots are in the 1970s, and which extends beyond the 1980s into the 1990s: the crisis of masculinity in contemporary French culture, and its interrelationship with nostalgia. After an introduction which gives a brief overview both of the crisis in the French film industry during the 1980s, and of the socio-political crisis of masculinity in the wake of 1970s feminism, there are three sections: the retro-nostalgic film, which emerged during the 1980s, and two more popular genres, the polar, or police thriller, and the comic film. Each section begins with a brief preface which highlights the major issues for the genre during the 1980s. The films discussed have all been distributed outside France, and are in many cases commercially available. The nostalgia section covers Un amour de Swann, Un dimanche à la campagne, Jean de Florette/Manon des Sources, and Coup de foudre. The section on the police thriller begins with Truffaut''s last film, Vivement dimanche!, and includes a chapter on three thrillers by a variety of directors (La Balance, Police, Détective). Its main focus, however, is on thrillers by the directors of the cinéma du look (Diva, Subway, Mauvais sang). The last section on the comic film looks at three films which were successful both in France and abroad: Trois hommes et un couffin (remade in Hollywood as Three Men and a Baby), La Vie est un long fleuve tranquille and, finally, Depardieu''s gamble at cross-dressing, Tenue de soirée.

DKK 431.00
1

The Advanced Dictionary of Marketing - Scott Dacko - Bog - Oxford University Press - Plusbog.dk

The Advanced Dictionary of Marketing - Scott Dacko - Bog - Oxford University Press - Plusbog.dk

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully.Each term covered in this advanced dictionary includes six elements:Description -- how the term is definedKey insights -- important insights provided by an understanding of the termKeywords -- words to further understand the nature of the termImplications -- what knowledge of the term means to marketersApplication areas and further readings -- areas where the term''s knowledge is being put to useBibliography -- articles and books referencedExample entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe''s Law, Moore''s Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner''s Curse.

DKK 653.00
1

The Advanced Dictionary of Marketing - Scott (associate Professor Of Marketing And Strategic Management Dacko - Bog - Oxford University Press -

The Advanced Dictionary of Marketing - Scott (associate Professor Of Marketing And Strategic Management Dacko - Bog - Oxford University Press -

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully.Each term covered in this advanced dictionary includes six elements:Description -- how the term is definedKey insights -- important insights provided by an understanding of the termKeywords -- words to further understand the nature of the termImplications -- what knowledge of the term means to marketersApplication areas and further readings -- areas where the term''s knowledge is being put to useBibliography -- articles and books referencedExample entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe''s Law, Moore''s Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner''s Curse.

DKK 1018.00
1