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Managerial Accounting ISE - Fred Phillips - Bog - McGraw-Hill Education - Plusbog.dk

Managerial Accounting ISE - Fred Phillips - Bog - McGraw-Hill Education - Plusbog.dk

- Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Bombas, Starbucks, Toyota, HGTV, IKEA and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions. - Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking skills they will need to succeed in their future careers. - Helps Students Become Better Problem Solvers by putting their skills to the test through robust end of chapter content, as well as Demonstration Cases and Skills Development Cases to practice their comprehension and understanding of the material. - Uses Technology to Enhance Student Learning through McGraw-Hill Connect, including adaptive and interactive study features such as SmartBook, Interactive Presentations, New Integrated Excel, and Guided Examples, tied directly to Managerial Accounting , will improve students'' engagement in and out of class, help them maximize their study time, and make their learning experience more enjoyable.

DKK 569.00
1

M: Marketing ISE - Dhruv Grewal - Bog - McGraw-Hill Education - Plusbog.dk

M: Marketing ISE - Dhruv Grewal - Bog - McGraw-Hill Education - Plusbog.dk

M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing. Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.

DKK 569.00
1