268 resultater (0,27771 sekunder)

Vis alle filtre

Mærke

Butik

Pris (EUR)

Vis alle

Nulstil filter

Produkter
Fra
Butikker

The Guide to Earned Media - Annie Pace Scranton - Bog - Kogan Page Ltd - Plusbog.dk

The Guide to Earned Media - Annie Pace Scranton - Bog - Kogan Page Ltd - Plusbog.dk

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it''s more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

DKK 259.00
1

The 10 Principles of Effective Social Media Marketing - Jon Stephen Stansel - Bog - Kogan Page Ltd - Plusbog.dk

The 10 Principles of Effective Social Media Marketing - Jon Stephen Stansel - Bog - Kogan Page Ltd - Plusbog.dk

Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact.Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.

DKK 799.00
1

The 10 Principles of Effective Social Media Marketing - Jon Stephen Stansel - Bog - Kogan Page Ltd - Plusbog.dk

The 10 Principles of Effective Social Media Marketing - Jon Stephen Stansel - Bog - Kogan Page Ltd - Plusbog.dk

Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact.Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.

DKK 298.00
1

Social Media Recruitment - Andy Headworth - Bog - Kogan Page Ltd - Plusbog.dk

Social Media Recruitment - Andy Headworth - Bog - Kogan Page Ltd - Plusbog.dk

As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.

DKK 363.00
1

Social Media Marketing for Business - Andrew Jenkins - Bog - Kogan Page Ltd - Plusbog.dk

Social Media Marketing for Business - Andrew Jenkins - Bog - Kogan Page Ltd - Plusbog.dk

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

DKK 363.00
1

Myths of Social Media - Michelle Carvill - Bog - Kogan Page Ltd - Plusbog.dk

Myths of Social Media - Michelle Carvill - Bog - Kogan Page Ltd - Plusbog.dk

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media , digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

DKK 470.00
1

Social Media Strategy - Julie Atherton - Bog - Kogan Page Ltd - Plusbog.dk

Social Media Strategy - Julie Atherton - Bog - Kogan Page Ltd - Plusbog.dk

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media''s contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

DKK 335.00
1

Myths of Social Media - Michelle Carvill - Bog - Kogan Page Ltd - Plusbog.dk

Myths of Social Media - Michelle Carvill - Bog - Kogan Page Ltd - Plusbog.dk

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media , digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

DKK 152.00
1

Myths of Social Media - Michelle Carvill - Bog - Kogan Page Ltd - Plusbog.dk

Myths of Social Media - Michelle Carvill - Bog - Kogan Page Ltd - Plusbog.dk

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media , digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

DKK 357.00
1

Organic Social Media - Jenny Li Fowler - Bog - Kogan Page Ltd - Plusbog.dk

Organic Social Media - Jenny Li Fowler - Bog - Kogan Page Ltd - Plusbog.dk

FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media , Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization''s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

DKK 259.00
1

B2B Social Selling Strategy - Julie Atherton - Bog - Kogan Page Ltd - Plusbog.dk

B2B Social Selling Strategy - Julie Atherton - Bog - Kogan Page Ltd - Plusbog.dk

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs.Featuring original research, case studies and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing and social media professionals.

DKK 970.00
1

Spending Advertising Money in the Digital Age - Jim Marshall - Bog - Kogan Page Ltd - Plusbog.dk

Spending Advertising Money in the Digital Age - Jim Marshall - Bog - Kogan Page Ltd - Plusbog.dk

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world''s first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, ''F.A.I.P.A'', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of ''bought'', ''owned'' and ''earned'' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.

DKK 336.00
1

Digital Wellbeing - Petra Velzeboer - Bog - Kogan Page Ltd - Plusbog.dk

Digital Wellbeing - Petra Velzeboer - Bog - Kogan Page Ltd - Plusbog.dk

Digital detoxes don''t work. Our wellbeing relies on finding a balance. Improve your focus and create healthy habits that will enrich your life with Digital Wellbeing. So much of our lives are now spent looking at screens, whether we''re working on our laptop or checking social media on our phones. It''s too easy to become overwhelmed by constant notifications and endless emails, leading to frustration, stress and burnout.In this groundbreaking book, leading wellbeing expert Petra Velzeboer draws upon academic research and fascinating interviews with global experts to uncover the practical insights that will allow you to improve your daily life, set healthy boundaries with technology and prioritize your Digital Wellbeing.

DKK 152.00
1

Digital Wellbeing - Petra Velzeboer - Bog - Kogan Page Ltd - Plusbog.dk

Digital Wellbeing - Petra Velzeboer - Bog - Kogan Page Ltd - Plusbog.dk

Digital detoxes don''t work. Our wellbeing relies on finding a balance. Improve your focus and create healthy habits that will enrich your life with Digital Wellbeing. So much of our lives are now spent looking at screens, whether we''re working on our laptop or checking social media on our phones. It''s too easy to become overwhelmed by constant notifications and endless emails, leading to frustration, stress and burnout.In this groundbreaking book, leading wellbeing expert Petra Velzeboer draws upon academic research and fascinating interviews with global experts to uncover the practical insights that will allow you to improve your daily life, set healthy boundaries with technology and prioritize your Digital Wellbeing.

DKK 505.00
1