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The A-Z of Careers and Jobs - - Bog - Kogan Page Ltd - Plusbog.dk

The A-Z of Careers and Jobs - - Bog - Kogan Page Ltd - Plusbog.dk

From accountant to zoologist, this new edition of The A-Z of Careers and Jobs is your one-stop shop for insightful guidance on more than 300 different career areas in the UK. This book is designed to help identify what personal strengths fit to what kinds of work, what skills you should highlight on a CV and what you need to know about each job. This book is a quick and informative way to find out about what jobs and careers are out there, from traditional roles to new opportunities in the digital world. For those looking for their first job after school or university, or for anyone considering a change of career, this book provides reliable and up-to-date advice on a wide range of professions to help you choose the right path for you. The A-Z of Careers and Jobs covers the practical issues you need to understand, such as the extent of job opportunities in each industry, what personal skills are needed, what experience is required, entry qualifications, training, as well as typical earnings and starting salaries. In an ever more competitive and changing job market, information will help maximize your chances of success. This handy and informative reference guide is also a valuable resource for careers advisers working in schools, colleges and universities who need to keep track of new developments - such as new roles and routes of entry, professional associations and exams - to offer the very best guidance to today''s job hunters.

DKK 524.00
1

Good Work - Shannon Houde - Bog - Kogan Page Ltd - Plusbog.dk

Good Work - Shannon Houde - Bog - Kogan Page Ltd - Plusbog.dk

Do you want to have a positive impact on the world? Do you want to have a successful career that makes a difference? In short... do you want to do Good Work ? Let this step-by-step guide show you how. Packed with useful tools and exercises, this step-by-step guide will help you figure out your passion and purpose, and how to effectively harness it to make real and positive change - on the world, and on your career. Whether you want to battle climate change, promote diversity and inclusion, work in sustainability - or if you''re not sure, but just want to leave things a little better at the end of every work day - let this book support you in turning that passion into action. Written by corporate responsibility consultant and certified coach Shannon Houde , this book is part career guide and part job search help - and all purpose-driven. From understanding what the ''purpose economy'' is and how you fit into it, to what jobs to go for and how to land them, Good Work is the helping hand you need to make a career out of changing the world.

DKK 180.00
1

Good Work - Shannon Houde - Bog - Kogan Page Ltd - Plusbog.dk

Good Work - Shannon Houde - Bog - Kogan Page Ltd - Plusbog.dk

Do you want to have a positive impact on the world? Do you want to have a successful career that makes a difference? In short... do you want to do Good Work ? Let this step-by-step guide show you how. Packed with useful tools and exercises, this step-by-step guide will help you figure out your passion and purpose, and how to effectively harness it to make real and positive change - on the world, and on your career. Whether you want to battle climate change, promote diversity and inclusion, work in sustainability - or if you''re not sure, but just want to leave things a little better at the end of every work day - let this book support you in turning that passion into action. Written by corporate responsibility consultant and certified coach Shannon Houde , this book is part career guide and part job search help - and all purpose-driven. From understanding what the ''purpose economy'' is and how you fit into it, to what jobs to go for and how to land them, Good Work is the helping hand you need to make a career out of changing the world.

DKK 465.00
1

How to Make Partner and Still Have a Life - Jo Larbie - Bog - Kogan Page Ltd - Plusbog.dk

How to Make Partner and Still Have a Life - Jo Larbie - Bog - Kogan Page Ltd - Plusbog.dk

Becoming a partner in a professional services firm is for many ambitious fee-earners the ultimate goal. But in this challenging industry, with long hours, high pressure and even higher expectations, how do you stand out from the crowd? How do you build the most effective relationships? And how do you find the time to do all of this and still have a fulfilling personal life? Now in its third edition, How to Make Partner and Still Have a Life equips individuals at the start of their career through to partner with the skills needed to reach and succeed at the leadership level. How to Make Partner and Still Have a Life details the expectations and realities of being a partner and outlines how you can continue to achieve once you have obtained the much-coveted role. This edition is updated with guidance on developing the right mindset for success and the importance of mentoring and sponsorship. There is a specific focus on women and BAME professionals and the challenges faced by individuals coming from non-traditional or under-represented backgrounds. Heather Townsend and Jo Larbie provide a guide to help you tackle common obstacles and work smarter - not harder - to reach the top. Start your journey to partnership and still have the time for a life outside of work.

DKK 401.00
1

Marketing Excellence 3 - Hugh Burkitt - Bog - Kogan Page Ltd - Plusbog.dk

Marketing Excellence 3 - Hugh Burkitt - Bog - Kogan Page Ltd - Plusbog.dk

Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society''s Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald''s, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel''s and John Lewis.Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as ''How do you find great customer insights?'', ''What are the key principles that lie behind effective communications?'', ''How do you create a marketing ethos that will mobilise your organisation?'', ''What makes a new brand stand out and succeed?'' and ''How do you keep customers loyal?'' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.

DKK 307.00
1

Neuroscience for Change at Work - Melanie Franklin - Bog - Kogan Page Ltd - Plusbog.dk

Neuroscience for Change at Work - Melanie Franklin - Bog - Kogan Page Ltd - Plusbog.dk

How do I communicate change to the business? How do I maintain productivity and wellbeing during change? How do I deal with resistance to business change? Neuroscience for Change at Work answers these questions and explains how to use insights from neuroscience when designing change and communicating it to employees. It is based on the PEPE model which outlines the four fundamental principles that drive resistance to change in individuals, teams and the wider organization. This book provides specific coverage of how neuroscience can inform change initiatives in remote, hybrid and in-person working environments to ensure successful business transformation in any working model. There is also discussion of how change can impact employee mental health and wellbeing and explains how using insights from neuroscience can help to safeguard this. There is also discussion of how to handle competing priorities from different groups of employees during times of business change. Every chapter of Neuroscience for Change at Work is supported by practical examples, tips, tools and case studies as well as robust, evidence-based insights from neuroscience. Co-authored by a neuroscientist with extensive experience in applying neuroscience to business transformation projects, this book is a practical guide for all change managers and anyone responsible for employee engagement, wellbeing and productivity during times of change.

DKK 401.00
1

The Coach's Casebook - - Bog - Kogan Page Ltd - Plusbog.dk

The Coach's Casebook - - Bog - Kogan Page Ltd - Plusbog.dk

What skills do I need to craft clear and effective coaching questions? How do I set goals for my clients? What do I need to be aware of when coaching with different personalities and facing mental health conditions? The Coach''s Casebook answers these questions and provides coaches with a thorough grounding in the knowledge, competencies, tools and techniques they need to coach employees to reach their full potential. This book also explains how these coaching tools and techniques apply in practice to boost personal development, performance and wellbeing.There is extensive coverage of how to apply coaching interventions to manage work-life balance and prevent burnout at work and at home, and how to combine coaching and mindfulness as well as how to encourage clients to develop a growth mindset and reframe imposter syndrome. Specific guidance on active listening, coaching high-performers and those with high-potential, leadership coaching, coaching minorities and underrepresented groups and how to coach challenging personalities is also given. This practical guide, is supported by case studies and scenarios throughout taking from real-life coaching, is for those new to coaching and those in the intermediate stages of their career. The Coach''s Casebook contains everything needed to allow clients to flourish.

DKK 335.00
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Audio Branding - Laurence Minsky - Bog - Kogan Page Ltd - Plusbog.dk

Audio Branding - Laurence Minsky - Bog - Kogan Page Ltd - Plusbog.dk

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it''s important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

DKK 363.00
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Beyond Good - Bradley Leimer - Bog - Kogan Page Ltd - Plusbog.dk

Beyond Good - Bradley Leimer - Bog - Kogan Page Ltd - Plusbog.dk

When we think of global corporations and business in general, do we feel pride in how we do things? Are we doing enough, given the undeniable reality of global climate change and the inequality faced by millions of people every day? Beyond Good is a call to arms for business leaders to recognize how they can do well by doing good. Business for good, which is the philosophy that you can pursue profits whilst delivering on sustainable and societal development goals, is already delivering big changes in the business world. In Beyond Good, top tech influencers Theodora Lau and Bradley Leimer , showcase how fintech is taking the lead and what we can all learn from it. The winners in these tech start-ups are utilizing a momentum that exists within a thriving eco-system of current incumbents facing up to revolutionizing start-ups. They unlock possibilities with new technologies and serve the often-forgotten demographics to make financial health and inclusion a reality. With exclusive interviews with experts from the B-Corp world, policy makers and executives, this book also showcases how companies like Microsoft, Flourish Ventures, Ant Financial, Sunrise Bank and Paypal are doing their bit to make our world better - and you can too.

DKK 221.00
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Winning New Business - Richard Denny - Bog - Kogan Page Ltd - Plusbog.dk

Winning New Business - Richard Denny - Bog - Kogan Page Ltd - Plusbog.dk

Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training - or the courage - to sell effectively. Richard Denny, one of the world''s most renowned sales gurus, takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, Winning New Business motivates and inspires from the first page to the last, giving you the ability and confidence to succeed. Each key topic is covered, including making a winning presentation; how to make an appointment; how to beat the competition and how to provide excellent customer care.Bursting with insight and ideas Denny gives you the techniques and tactics you need to help you maximize your ability to win, whatever your role in the company.

DKK 168.00
1

The Creative Thinking Handbook - Melina Costi - Bog - Kogan Page Ltd - Plusbog.dk

The Creative Thinking Handbook - Melina Costi - Bog - Kogan Page Ltd - Plusbog.dk

Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively. The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge. Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions. The Creative Thinking Handbook gets you to think differently by thinking creatively.

DKK 221.00
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Designing Accessible Learning Content - Susi Miller - Bog - Kogan Page Ltd - Plusbog.dk

Designing Accessible Learning Content - Susi Miller - Bog - Kogan Page Ltd - Plusbog.dk

Making learning and development (L&D) content inclusive and accessible for everyone is not only a good thing to do, it''s the right thing to do. Designing Accessible Learning Content is a practical guide on accessibility for anyone involved in the design, creation, development or testing of online learning content. Now updated to include detailed guidelines on the Web Content Accessibility Guidelines and the nine new standards, this book provides HR and OD professionals and academics with evidence-based advice on designing inclusive digital learning content.Featuring real-world examples from industry-leading brands, this book demonstrates how accessible learning content can improve usability and provide the best possible learning experience for all. It is an essential handbook for all L&D professionals seeking to harness the benefits of accessibility in order to improve their learning content for everyone.

DKK 468.00
1

Momentum - Lee Chambers - Bog - Kogan Page Ltd - Plusbog.dk

Momentum - Lee Chambers - Bog - Kogan Page Ltd - Plusbog.dk

For many of us, our lives have become over-complicated, defined by burnout and fatigue. This affects everything we do, from our home life to our work. We stop moving forward and we lose direction. But there is an alternative: build your Momentum and rediscover the joys of fulfilling your potential. Leading psychologist and wellbeing expert, Lee Chambers found success by prioritizing wellbeing and embracing uncertainty. In this book, he shares his thirteen essential tools to help you unlock your potential. From having a flexible vision and identifying how failure can move us forward, through to loving life''s squiggles and working with empathy, you''ll learn how to redefine success, wake up feeling excited about what you do and find your purpose. Momentum will keep you moving and is guaranteed to help you enjoy the ride.

DKK 504.00
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Inspiring Green Consumer Choices - Michael E. Smith - Bog - Kogan Page Ltd - Plusbog.dk

Inspiring Green Consumer Choices - Michael E. Smith - Bog - Kogan Page Ltd - Plusbog.dk

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers'' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases.These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.

DKK 901.00
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Platform Strategy - Tero Ojanpera - Bog - Kogan Page Ltd - Plusbog.dk

Platform Strategy - Tero Ojanpera - Bog - Kogan Page Ltd - Plusbog.dk

What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same. Welcome to the world of platform businesses. In Platform Strategy one of the world''s most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.Authors Tero Ojanperä and Timo Vuori distil the disrupters'' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.

DKK 639.00
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Platform Strategy - Tero Ojanpera - Bog - Kogan Page Ltd - Plusbog.dk

Platform Strategy - Tero Ojanpera - Bog - Kogan Page Ltd - Plusbog.dk

What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same. Welcome to the world of platform businesses. In Platform Strategy one of the world''s most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.Authors Tero Ojanperä and Timo Vuori distil the disrupters'' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.

DKK 363.00
1

Your Money 2019-20 - Jeannette Lichner - Bog - Kogan Page Ltd - Plusbog.dk

Your Money 2019-20 - Jeannette Lichner - Bog - Kogan Page Ltd - Plusbog.dk

However much money you have, if you are interested in being in control of it, Your Money 2019-20 is here to help. Endorsed by the Chartered Institute of Securities and Investments ( CISI ), and written by personal finance expert and executive coach Jeannette Lichner , this handy guide answers all the questions you were afraid to ask about financial affairs in a down to earth and practical way. Do I need to know about pensions? What''s interest, and how is it worked out? What do the numbers on my payslip mean? Where and how can I borrow money? How does an overdraft work? All these questions and more are explained in simple terms in this comprehensive handbook. Packed with top tips, up-to-date numbers on UK tax allowances and thresholds, and useful exercises to help you understand your own money motivations and apply the rules to your own life, Your Money 2019-20 is everything you need to start making great financial decisions.

DKK 166.00
1

Organizing for the New Normal - Constantinos C. Markides - Bog - Kogan Page Ltd - Plusbog.dk

Organizing for the New Normal - Constantinos C. Markides - Bog - Kogan Page Ltd - Plusbog.dk

We live in a world of continuous disruption. Before we have a chance to respond to one disruption, another hits. Before we finish one transformation journey, we need to embark on another. How do you prepare the organization for this new normal of continuous disruption? This is the challenge that every organization is now facing, no matter how successful their digital transformation of the past decade has been. Organizing for the New Normal explores how to prepare the organization for this unique challenge. How do you develop a strategy for what is coming next while you are busily driving your current transformation? And how do you convince emotionally exhausted employees to join you on the journey? The book does not provide a ready-made recipe for success, but rather explores how to put together the ingredients that will improve the odds of success. Organizing for the New Normal outlines the leadership competencies critical for success in the "new normal", such as:· How to create a "permanent" sense of urgency and an organization-wide unease with the status quo· How to convince people to exploit disruption as an opportunity when all they see around them are the negative consequences of disruption· How to institutionalize into the DNA of the organization the day to day behaviors that would allow us to identify and respond to change early-and how to achieve this in a decentralized way· How to develop a strategic response that is innovative and aims to attack the disruption rather than defend against it.

DKK 307.00
1