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Transnational Media - - Bog - John Wiley and Sons Ltd - Plusbog.dk

Transnational Media - - Bog - John Wiley and Sons Ltd - Plusbog.dk

A broad and accessible introduction to national and transnational media Transnational Media: Concepts and Cases provides a clear and engaging overview of media communication from a global and a region-based perspective. Rather than focusing on just complex theories and industry-specific analyses, this unique book offers an inclusive, comparative approach to both journalism and entertainment media—introducing readers to the essential concepts, systems, transnational influences, and power dynamics that shape global media flow. Broad coverage of different media forms from Asia, Africa, the Americas, Europe, and Oceania offers country-based and transnational perspectives while highlighting examples of media trends in television, radio, film, journalism, social media, music, and others. Promoting a balanced, multipolar exploration of transnational media, this innovative book discusses topics such as media concentration, the cultural, political, and economic impact of media, and the primary centers of new and traditional media activities. Chapters organized by geographic region offer instructive pedagogical features—including case studies and essays, and illustrations, maps and charts—that strengthen understanding of distinctive and emerging practices in the production, distribution, and consumption of media products. Explores a wide range of global media topics, infrastructures, cultures, and political-economic climatesWritten in an engaging, relatable, and easy to understand styleCovers major aspects of journalism and various forms of entertainment mediaOrganized by regions of the world to reflect a global perspectiveIncludes newly-written case studies by international scholars from each region Designed for undergraduate and graduate courses in comparative media analysis, international media and communication, and related areas of study, Transnational Media: Concepts and Cases is an indispensable resource for colleges and universities that are internationalizing their curriculum to meet the needs of an increasing globalized world.

DKK 379.00
1

Media Sociology - Silvio Waisbord - Bog - John Wiley and Sons Ltd - Plusbog.dk

European Media - Stylianos Papathanassopoulos - Bog - John Wiley and Sons Ltd - Plusbog.dk

European Media - Stylianos Papathanassopoulos - Bog - John Wiley and Sons Ltd - Plusbog.dk

Media Literacies - Stuart R. Poyntz - Bog - John Wiley and Sons Ltd - Plusbog.dk

Media Effects - James Shanahan - Bog - John Wiley and Sons Ltd - Plusbog.dk

Arab Media - Muhammad I. Ayish - Bog - John Wiley and Sons Ltd - Plusbog.dk

Arab Media - Muhammad I. Ayish - Bog - John Wiley and Sons Ltd - Plusbog.dk

Global Media Ethics - - Bog - John Wiley and Sons Ltd - Plusbog.dk

Global Media Ethics - - Bog - John Wiley and Sons Ltd - Plusbog.dk

Global Media Ethics Global Media Ethics Problems and Perspectives “The book pleads convincingly that news media outlets and practitioners should urgently reconsider their practices and norms in a world gone global and digitally convergent. The various contributions broach the topic from completely different perspectives to create a very stimulating and constructive framework to identify and face the new ethical challenges of journalism and the news media.” François Heinderyckx, Université libre de Bruxelles “News that crosses boundaries of culture and geography means rethinking media ethics. The demands of role, audience, digital transmission, and an industry under fierce economic pressure require the insightful approach to ethical thinking this volume provides. From theory to practice, this book has something for scholars and professionals alike.” Lee Wilkins, Journal of Mass Media Ethics Global Media Ethics is a cross-cultural exploration of the conceptual and practical issues facing media ethics in a global world. Focusing on the ethical concepts, principles, and questions in an era of major change, this unique textbook explores the aims and norms that should guide the publication of stories that impact across borders, and which affect a globally linked, pluralistic world. Through case studies, analysis of emerging practices, and theoretical discussion, a team of leading journalism and communication experts investigate the impact of major global trends on responsible journalism and lead readers to better understand changes in media ethics. Chapters look at how these changes promote or inhibit responsible journalism, how such changes challenge existing standards, and how media ethics can develop to take account of global news media. In light of the fact that media journalism is now, and will increasingly become, multimedia in format and global in its scope and influence, the book argues that global media impact entails global responsibilities: It is therefore critical that media ethics rethinks its basic notions, standards, and practices from a more cosmopolitan perspective.

DKK 750.00
1

Strategic Social Media - Tang Tang - Bog - John Wiley and Sons Ltd - Plusbog.dk

Strategic Social Media - Tang Tang - Bog - John Wiley and Sons Ltd - Plusbog.dk

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social mediaContains social media strategies readers can apply to any past, present, or future social media platformHelps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing effortsProvides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

DKK 396.00
1

Social Media Communication - Bu Zhong - Bog - John Wiley and Sons Ltd - Plusbog.dk

Social Media Communication - Bu Zhong - Bog - John Wiley and Sons Ltd - Plusbog.dk

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practicesIntroduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studiesIdentifies a variety of trends involving social media usage, including the app economy and patient careAddresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social changePresents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

DKK 352.00
1

Media, Society, World - Nick Couldry - Bog - John Wiley and Sons Ltd - Plusbog.dk

Media, Society, World - Nick Couldry - Bog - John Wiley and Sons Ltd - Plusbog.dk