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The Professional Pastry Chef - Bo Friberg - Bog - John Wiley & Sons Inc - Plusbog.dk

Suitable for pastry lovers and chefs worldwide, this work presents comprehensive coverage of basic baking and pastry techniques. It contains more than 650 recipes, which offer an emphasis on American applications of European techniques with yields suitable for restaurant service or for entertaining at home.

DKK 671.00

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Math Starters - Erin Muschla - Bog - John Wiley & Sons Inc - Plusbog.dk

A revised edition of the bestselling activities guide for math teachers Now updated with new math activities for computers and mobile devices—and now organized by the Common Core State Standards—this book includes more than 650 ready-to-use math starter activities that get kids quickly focused and working as soon as they enter the classroom. Ideally suited for any math curriculum, these high-interest problems spark involvement in the day''s lesson, help students build skills, and allow teachers to handle daily management tasks without wasting valuable instructional time. - - A newly updated edition of a bestselling title - - Ideal for math teachers in grades six through twelve - - Includes more than 650 ready-to-use starter problems -

DKK 214.00

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GeoSystems Today - James D. Hipple - Bog - John Wiley & Sons Inc - Plusbog.dk

An active approach to learning the basics of geosystems Geosystems Today: An Interactive Casebook provides a comprehensive introduction to the field using a more engaging format that promotes active learning. This six-volume set includes an additional 650 new and updated peer-reviewed articles that complement the original text, providing insight into the latest advances while suggesting directions for future work. Expert instruction coupled with engaging narrative and challenging scenarios makes this set an invaluable tool for mastering GeoSystems fundamentals.

DKK 679.00

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Practical Cardiovascular Medicine - Eb Hanna - Bog - John Wiley & Sons Inc - Plusbog.dk

Providing a complete but succinct overview of the information cardiologists and cardiology trainees need to have at their fingertips, Practical Cardiovascular Medicine, Second Edition is an everyday primary guide to the specialty. Provides cardiologists with a thorough and up-to-date review of cardiology, from pathophysiology to practical, evidence-based management Ably synthesizes pathophysiology fundamentals and evidence-based approaches to prepare a physician for a subspecialty career in cardiology Clinical chapters cover coronary artery disease, heart failure, arrhythmias, valvular disorders, pericardial disorders, congenital heart disease, and peripheral arterial disease Practical chapters address ECG, coronary angiography, catheterization techniques, echocardiography, hemodynamics, and electrophysiological testing Includes over 730 figures, key notes boxes, references for further study, and coverage of clinical trials Review questions help clarify topics and can be used for Board preparation - over 650 questions in all The Second Edition has been comprehensively updated with the newest data and with both the American and European guidelines. More specifically, 20 clinical chapters have been rewritten and extensively revised. Procedural chapters have been enhanced with additional concepts and illustrations, particularly the hemodynamic and catheterization chapters. Clinical questions have been revamped, new questions have been added, including a new, 259-question section at the end of the book. Practical Cardiovascular Medicine, Second Edition is an ideal reference for the resident, fellow, cardiologist, and any professional treating patients with cardiovascular disease.

DKK 918.00

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Exponential Transformation - Salim Ismail - Bog - John Wiley & Sons Inc - Plusbog.dk

A practical handbook for using Exponential Organization to transform your organization—and disrupt your industry—in 10 weeks Today’s top business challenge is adapting to accelerating technological and global change. In his bestselling book Exponential Organizations, author Salim Ismail described a new type of organization that thrives amidst industry disruption. Since then, he has helped organizations disrupt their own industries—by applying Exponential Organization (ExO) principles. From this work emerged the 10-week transformation process explained in this book, called the ExO Sprint. Exponential Transformation is the detailed implementation handbook for becoming an Exponential Organization. The book enables organizations to speed up their transformation and overcome the obstacles to success. Lead a 10-week ExO SprintEvolve in order to navigate industry disruptionBecome an Exponential OrganizationBlock the immune-system response of organizations during transformation Companies such as Visa, Procter & Gamble, HP, and Black & Decker have already benefited from ExO process. Exponential Transformation is a must-have resource for participants of any ExO Sprint, as well as those seeking to apply Exponential principles in their organizations.

DKK 230.00

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Global Account Management - Jean Pierre Jeannet - Bog - John Wiley & Sons Inc - Plusbog.dk

If you buy a new BMW you may be surprised as much by the owner''s manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year''s collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response is to launch a formal global account management initiative. Done well this is powerful and effective; however without proper planning it can spell disaster. Drawing on widely accepted ''key success factors'' for global account management as well as new elements revealed by their research, David Hennessy and Jean-Pierre Jeannet redefine the process global account management around the premise that sustainable value springs only from an expert understanding of the customer''s industry, its structure and its strategy. The book covers all critical aspects of the topic (the planning process, account selection, team building, executive support, global IT requirements, compensation structures and more) and draws on interviews with top global account managers at leading companies including IBM, Cable and Wireless, Siemens, HP, Guinness, Cisco, and Procter & Gamble.

DKK 493.00

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Physics of Semiconductor Devices - Kwok K. Ng - Bog - John Wiley & Sons Inc - Plusbog.dk

The new edition of the most detailed and comprehensive single-volume reference on major semiconductor devices The Fourth Edition of Physics of Semiconductor Devices remains the standard reference work on the fundamental physics and operational characteristics of all major bipolar, unipolar, special microwave, and optoelectronic devices. This fully updated and expanded edition includes approximately 1,000 references to original research papers and review articles, more than 650 high-quality technical illustrations, and over two dozen tables of material parameters. Divided into five parts, the text first provides a summary of semiconductor properties, covering energy band, carrier concentration, and transport properties. The second part surveys the basic building blocks of semiconductor devices, including p-n junctions, metal-semiconductor contacts, and metal-insulator-semiconductor (MIS) capacitors. Part III examines bipolar transistors, MOSFETs (MOS field-effect transistors), and other field-effect transistors such as JFETs (junction field-effect-transistors) and MESFETs (metal-semiconductor field-effect transistors). Part IV focuses on negative-resistance and power devices. The book concludes with coverage of photonic devices and sensors, including light-emitting diodes (LEDs), solar cells, and various photodetectors and semiconductor sensors. This classic volume, the standard textbook and reference in the field of semiconductor devices: Provides the practical foundation necessary for understanding the devices currently in use and evaluating the performance and limitations of future devices Offers completely updated and revised information that reflects advances in device concepts, performance, and application Features discussions of topics of contemporary interest, such as applications of photonic devices that convert optical energy to electric energy Includes numerous problem sets, real-world examples, tables, figures, and illustrations; several useful appendices; and a detailed solutions manual for Instructor's onlyExplores new work on leading-edge technologies such as MODFETs, resonant-tunneling diodes, quantum-cascade lasers, single-electron transistors, real-space-transfer devices, and MOS-controlled thyristors Physics of Semiconductor Devices, Fourth Edition is an indispensable resource for design engineers, research scientists, industrial and electronics engineering managers, and graduate students in the field.

DKK 1024.00

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Optimizing Corporate Portfolio Management - Anand Sanwal - Bog - John Wiley & Sons Inc - Plusbog.dk

If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" goes beyond platitudes about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization. "Optimizing Corporate Portfolio Management" takes an expansive view of where CPM can be utilized by demonstrating that it can be used across any business line, product group or functional area, e.g., IT, R&D, innovation, marketing, salesforce, capital expenditure, etc. CPM is appropriate anywhere discretionary investments are being selected and executed. As a result, other terms used to describe portfolio management such as IT portfolio management, enterprise portfolio management, and project portfolio management are all merely subsets or slices of CPM. The book is written by Anand Sanwal, an expert on CPM, who has led American Express'' CPM discipline (referred to as American Express Investment Optimization). American Express'' CPM efforts are widely recognized as the most extensive, substantial and progressive deployment of CPM across any organization. Sanwal avoids academic theories and consultant jargon to ultimately deliver pragmatic and proven recommendations on how to make CPM a reality. The book features a foreword by Gary Crittenden, former CFO and EVP of American Express, and several case studies from leading financial services, technology, and government organizations utilizing CPM. Additionally, the book has received significant praise from thought leaders at Google, HP, American Express, The CFO Executive Board, Gartner, Accenture Marketing Sciences, The Wharton School of Business and many others.

DKK 1083.00

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Follow the Feeling - Kai D. Wright - Bog - John Wiley & Sons Inc - Plusbog.dk

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling , strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: - - Efficiently create and deploy a comprehensive brand strategy across the organization - - Quickly launch new brands or reboot existing brands for growth - - Build tribes from audiences, consumers, clients, and partners - - Lean into the convergence of communication, culture, digital, and technology - Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

DKK 209.00

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Seismic Design and Analysis of Tanks - Calvi - Bog - John Wiley & Sons Inc - Plusbog.dk

Seismic Design and Analysis of Tanks A detailed view on the effects of seismic activity on tank structures As the use of above-ground and underground storage tanks (ASTs and USTs) continues to grow—with approximately 545,000 in the USA alone—the greatest threat to ASTs and USTs is earthquakes, causing the contamination of groundwater, a vital source of drinking water throughout the world. These tanks suffer a great deal of strain during an earthquake, as a complicated pattern of stress affects them, such that poorly designed tanks have leaked, buckled, or even collapsed during seismic events. Furthermore, in oil and gas industrial plants, the risk of damage is even more critical due to the effects of explosion, collapse, and air or soil contamination by chemical fluid spillages. Seismic Design and Analysis of Tanks provides the first in-depth discussion of the principles and applications of shell structure design and earthquake engineering analyses focused on tank structures, and it explains how these methodologies can help prevent the destruction of ASTs and USTs during earthquakes. Providing a thorough examination of the design, analysis, and performance of steel, reinforced concrete, and precast tanks, this book takes a look at tanks that are above-ground, underground, or elevated, anchored and unanchored, and rigid or flexible, and evaluates the efficacy of each method during times of seismic shaking—and it does so without getting bogged down in impenetrable mathematics and theory. Seismic Design and Analysis of Tanks readers will also find: A global approach to the best analytical and practical solutions available in each region:discussion of the latest US codes and standards from the American Society of Civil Engineers (ACSE 7), the American Concrete Institute (ACI 350,3, 371.R), the American Water Works Association (AWWA D100, D110, D115), and the American Petroleum Institute (API 650)an overview of the European codes and standards, including Eurocode 8-4 and CEN-EN 14015 Hundreds of step-by-step equations, accompanied by illustrationsPhotographs illustrating real-world damage to tanks caused by seismic events Perfect for practising structural engineers, geotechnical engineers, civil engineers, and engineers of all kinds who are responsible for the design, analysis, and performance of tanks and their foundations—as well as students studying engineering—Seismic Design and Analysis of Tanks is a landmark text, the first work of its kind to deal with the seismic engineering performance of all types of storage tanks.

DKK 871.00

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From Products to Services - Laurie Young - Bog - John Wiley & Sons Inc - Plusbog.dk

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. "This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective"— Jim Spohrer , Director, IBM Almaden Research Centre, USA "Laurie Young details in very practical ways the reasons and methodologies for change … I would recommend this book to every one of my customers."— Douglas Morse , Managing Principal for the Services Transformation and Innovation Group LLC "I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms."— Stephen W. Brown , PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University

DKK 412.00

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