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Social Media Strategies for Professionals and Their Firms - Michelle Golden - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media Handbook - Nancy Flynn - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media Handbook - Nancy Flynn - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees'' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today''s technology tools with up-to-date employment rules.

DKK 489.00
1

Job Searching with Social Media For Dummies - Joshua Waldman - Bog - John Wiley & Sons Inc - Plusbog.dk

Job Searching with Social Media For Dummies - Joshua Waldman - Bog - John Wiley & Sons Inc - Plusbog.dk

Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. - - Takes the mystery out of Facebook, Twitter, and LinkedIn - - Offers advice on how to brand yourself online - - Includes coverage of the latest changes to social platforms and websites - If you''re a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies .

DKK 156.00
1

Media Relations for Nonprofits - - Bog - John Wiley & Sons Inc - Plusbog.dk

Critical Media Studies - Robert L. Mack - Bog - John Wiley & Sons Inc - Plusbog.dk

Critical Media Studies - Robert L. Mack - Bog - John Wiley & Sons Inc - Plusbog.dk

Master the critical tools for understanding media in today’s fast-evolving digital landscape Critical Media Studies: An Introduction for the Digital Age provides students with a powerful framework for analyzing the impact of media on knowledge, attitudes, and behaviors. In a world increasingly shaped by digital technologies and personalized information feeds, this leading textbook supplies the theoretical tools and knowledge to understand how media influence individuals and society. With an interdisciplinary approach, Brian L. Ott and Robert L. Mack explore media’s role as a powerful socializing force, addressing the key areas of media technologies, industries, messages, and audiences. Each section delves into distinct critical perspectives, such as Marxist, feminist, and queer analysis, alongside exclusive chapters on pragmatic and erotic approaches. The fourth edition includes significant updates, including a detailed examination of the ecological impact of digital media and unique engagement with Byung-Chul Han’s philosophy. Throughout this edition, revised chapters incorporate contemporary examples, cutting-edge pedagogical features, timely discussion of global trends, and much more. Ideal for both undergraduate and graduate students, Critical Media Studies is perfect for courses in Media Studies, Communication, and Digital Media programs. Whether in introductory or advanced classes, students will find the text invaluable for fostering critical thinking, media literacy, and informed citizenship. Covering both introductory and advanced topics, it is also a valuable reference for scholars, media professionals, and those in communication-related fields.

DKK 529.00
1

The Social Media Management Handbook - Catherine Zhou - Bog - John Wiley & Sons Inc - Plusbog.dk

DKK 209.00
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Social Media Metrics - Jim Sterne - Bog - John Wiley & Sons Inc - Plusbog.dk

Managing Media Companies - Annet Aris - Bog - John Wiley & Sons Inc - Plusbog.dk

Media Training 101 - Sally Stewart - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media MBA - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media MBA - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

It''s a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation''s social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

DKK 162.00
1

The Social Media MBA in Practice - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media and Communications Technology - - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media MBA Guide to ROI - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Bog - John Wiley & Sons Inc - Plusbog.dk

101 Social Media Tactics for Nonprofits - Chad Norman - Bog - John Wiley & Sons Inc - Plusbog.dk

101 Social Media Tactics for Nonprofits - Chad Norman - Bog - John Wiley & Sons Inc - Plusbog.dk

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you''ll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. - - Presents immediately useful ideas for relevant impact on your organization''s social presence so you can engage with supporters in new and inventive ways - - Features 101 beginner to intermediate-level tactics with real-life examples - - Offers a workable format to help nonprofits discover new ways of deploying their strategy - - Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society - Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

DKK 297.00
1