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Social Media Strategies for Professionals and Their Firms - Michelle Golden - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media Strategies for Professionals and Their Firms - Michelle Golden - Bog - John Wiley & Sons Inc - Plusbog.dk

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. - - Explores why the fastest and most leveragable way to expand relationships today is through the Internet - - Provides step-by-step approaches to successful professional blogging - - Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites - - Includes pitfalls and success stories featuring notable social media trailblazers - Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

DKK 337.00
1

The Social Media Handbook - Nancy Flynn - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media Handbook - Nancy Flynn - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees'' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today''s technology tools with up-to-date employment rules.

DKK 489.00
1

Job Searching with Social Media For Dummies - Joshua Waldman - Bog - John Wiley & Sons Inc - Plusbog.dk

Job Searching with Social Media For Dummies - Joshua Waldman - Bog - John Wiley & Sons Inc - Plusbog.dk

Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. - - Takes the mystery out of Facebook, Twitter, and LinkedIn - - Offers advice on how to brand yourself online - - Includes coverage of the latest changes to social platforms and websites - If you''re a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies .

DKK 156.00
1

Media Relations for Nonprofits - - Bog - John Wiley & Sons Inc - Plusbog.dk

Media Relations for Nonprofits - - Bog - John Wiley & Sons Inc - Plusbog.dk

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: - - The national news - - Interviews - - Free publicity - - Writing news releases - - Avoiding common media mistakes - - Handling negative publicity - - Responding to reporters - - Employee engagement - - Media coverage - - Online pressrooms - - Radio and TV exposure - - Strategic partnerships - - Hotsheets - - Media databases - - Special events - - Media buyers - - Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues. -

DKK 526.00
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Critical Media Studies - Robert L. Mack - Bog - John Wiley & Sons Inc - Plusbog.dk

Critical Media Studies - Robert L. Mack - Bog - John Wiley & Sons Inc - Plusbog.dk

Master the critical tools for understanding media in today’s fast-evolving digital landscape Critical Media Studies: An Introduction for the Digital Age provides students with a powerful framework for analyzing the impact of media on knowledge, attitudes, and behaviors. In a world increasingly shaped by digital technologies and personalized information feeds, this leading textbook supplies the theoretical tools and knowledge to understand how media influence individuals and society. With an interdisciplinary approach, Brian L. Ott and Robert L. Mack explore media’s role as a powerful socializing force, addressing the key areas of media technologies, industries, messages, and audiences. Each section delves into distinct critical perspectives, such as Marxist, feminist, and queer analysis, alongside exclusive chapters on pragmatic and erotic approaches. The fourth edition includes significant updates, including a detailed examination of the ecological impact of digital media and unique engagement with Byung-Chul Han’s philosophy. Throughout this edition, revised chapters incorporate contemporary examples, cutting-edge pedagogical features, timely discussion of global trends, and much more. Ideal for both undergraduate and graduate students, Critical Media Studies is perfect for courses in Media Studies, Communication, and Digital Media programs. Whether in introductory or advanced classes, students will find the text invaluable for fostering critical thinking, media literacy, and informed citizenship. Covering both introductory and advanced topics, it is also a valuable reference for scholars, media professionals, and those in communication-related fields.

DKK 529.00
1

The Social Media Management Handbook - Catherine Zhou - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media Management Handbook - Catherine Zhou - Bog - John Wiley & Sons Inc - Plusbog.dk

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: - - Empower employees and teams to utilize social media effectively throughout the organization - - Measure the ROI of social media investments and ensure appropriate business value is achieved over time - - Make smarter decisions, make them more quickly, and make them stick - Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

DKK 209.00
1

Social Media Metrics - Jim Sterne - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media Metrics - Jim Sterne - Bog - John Wiley & Sons Inc - Plusbog.dk

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: - - Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy - - How to leverage the time and effort you invest in social media - - How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired - Knowing what works and what doesn''t is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

DKK 180.00
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Managing Media Companies - Annet Aris - Bog - John Wiley & Sons Inc - Plusbog.dk

Managing Media Companies - Annet Aris - Bog - John Wiley & Sons Inc - Plusbog.dk

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

DKK 656.00
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Media Training 101 - Sally Stewart - Bog - John Wiley & Sons Inc - Plusbog.dk

Media Training 101 - Sally Stewart - Bog - John Wiley & Sons Inc - Plusbog.dk

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

DKK 258.00
1

The Social Media MBA - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media MBA - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

It''s a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation''s social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

DKK 162.00
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The Social Media MBA in Practice - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media MBA in Practice - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don''t you think it''s time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies'' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today''s most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: - - The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. - - Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. - - Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building. -

DKK 142.00
1

Social Media and Communications Technology - - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media and Communications Technology - - Bog - John Wiley & Sons Inc - Plusbog.dk

Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It’s filled with interaction techniques and examples from a variety of nonprofits. Important topics include: - - Facebook essentials - - Professional networking - - Twitter benefits - - Press releases and media blogs - - Blogs - - YouTube - - Videos and marketing - - Social media guidelines - - Online tools - - Mobile applications - - Social networking and special events - - Virtual meetings - - Web-based communication options - - Virtual memberships - - Landing pages - - Outreach to a younger demographic - Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

DKK 526.00
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The Social Media MBA Guide to ROI - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The Social Media MBA Guide to ROI - Christer Holloman - Bog - John Wiley & Sons Inc - Plusbog.dk

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.

DKK 182.00
1

Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Bog - John Wiley & Sons Inc - Plusbog.dk

Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Bog - John Wiley & Sons Inc - Plusbog.dk

Share your brand message and connect with your customers There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. Get acquainted with the top social media platforms for business marketingLearn how to create more compelling content—with or without the help of AIConsider social commerce and influencer partnerships in your marketing mixUse groups, communities, and private spaces to build trust and camaraderie This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.

DKK 231.00
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101 Social Media Tactics for Nonprofits - Chad Norman - Bog - John Wiley & Sons Inc - Plusbog.dk

101 Social Media Tactics for Nonprofits - Chad Norman - Bog - John Wiley & Sons Inc - Plusbog.dk

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you''ll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. - - Presents immediately useful ideas for relevant impact on your organization''s social presence so you can engage with supporters in new and inventive ways - - Features 101 beginner to intermediate-level tactics with real-life examples - - Offers a workable format to help nonprofits discover new ways of deploying their strategy - - Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society - Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

DKK 297.00
1