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The Future of Design - Lorraine Justice - Bog - John Murray Press - Plusbog.dk

Cover Letters In A Week - Hilton Catt - Bog - John Murray Press - Plusbog.dk

Market Research In A Week - Judy Bartkowiak - Bog - John Murray Press - Plusbog.dk

Market Research In A Week - Judy Bartkowiak - Bog - John Murray Press - Plusbog.dk

Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it''s essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results. Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have. Each of the seven chapters in Market Research In A Week covers a different aspect: - Sunday: Market research and project design - Monday: The research brief and research proposal - Tuesday: Qualitative market research - Wednesday: Quantitative market research - Thursday: Questionnaire and topic guide design - Friday: Research analysis - Saturday: Report writing and presentation skills

DKK 112.00
1

NIV Larger Print Soft-tone Bible - New International Version - Bog - John Murray Press - Plusbog.dk

The Brain - New Scientist - Bog - John Murray Press - Plusbog.dk

Essential Dutch Dictionary: Teach Yourself - Gerdi Quist - Bog - John Murray Press - Plusbog.dk

Essential Gaelic Dictionary: Teach Yourself - Boyd Robertson - Bog - John Murray Press - Plusbog.dk

Cover Letters In A Week - Patricia Scudamore - Bog - John Murray Press - Plusbog.dk

Cover Letters In A Week - Patricia Scudamore - Bog - John Murray Press - Plusbog.dk

Cover Letters In A Week is a simple and straightforward guide to getting the result you want from your covering letter, giving you everything you really need to know in just seven short chapters. From making an impact, being ''employer friendly'' and getting the design right, to beating the competition, unsolicited job applications and registering with recruitment agencies, you''ll discover all of the dos and don''ts to successful cover letter writing. This book introduces you to the main themes and ideas of writing successful cover letters, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: Understand the importance of first impressions and the common mistakes people make- Monday: Ensure your application is taken seriously with a cover letter that is concise, complements your CV and is targeted to the job you have applied for- Tuesday: Discover how to style and structure your cover letter with advice on forms of address, etiquette, fonts, margins and the importance of ''white space''- Wednesday: Design your cover letter to engage your audience and overcome the competition for advertised jobs- Thursday: Design a speculative cover letter to approach the invisible job market- Friday: Learn how to address cover letters to agencies and recruitment consultants- Saturday: Learn from your applications, whether successful or not, and develop your writing style for the future ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

DKK 127.00
1

Inside Apple - Adam Lashinsky - Bog - John Murray Press - Plusbog.dk

Destiny Daily Readings - T.d. Jakes - Bog - John Murray Press - Plusbog.dk

Hurricane - Leo Mckinstry - Bog - John Murray Press - Plusbog.dk

Emotional Intelligence In A Week - Jill Dann - Bog - John Murray Press - Plusbog.dk

Emotional Intelligence In A Week - Jill Dann - Bog - John Murray Press - Plusbog.dk

Developing your emotional intelligence just got easier Experts are beginning to agree that types of intelligence other than IQ (Intelligence Quotient) have evolved as human capacities over the last two million years. Low Emotional Intelligence Quotient or EQ can be perceived as the absence of control over the outcome of a situation. Do you ever feel like this is the case - you keep getting ''poor luck'' or cannot influence better results? When you have a high EQ, you are adept at interpreting the emotional roots of your thinking and behaviours and choosing your actions for beneficial outcomes. You may also be capable of making good insights into the behaviours and reactions of others through empathy and rapport.These topics are explored, step by step in Emotional Intelligence In A Week . You will gain an understanding of EI through finding out about:- Pessimism and optimism- Key milestones in the development of EI-related concepts- Measurement of EQ - a list of assessments - Identifying the benefits of ''emotional fitness''- How EI is learnable- When you get emotionally hijacked- How it will change you- How and why to keep a journal.Over this week-long course, you will cover:- Sunday: Learn how emotional intelligence is relevant to you and how and why there are benefits to developing higher levels.- Monday: Learn how heightened your self-awareness is and the implications on your life currently, for your personal life and as a leader of others.- Tuesday: Learn about the mechanisms of self-control, emotional memory and consciousness to take control of behavioural patterns.- Wednesday: Learn about stress identification and beneficial management strategies.- Thursday: Diagnose and explore change in your organization to create change, manage uncertainty and gain momentum.- Friday: Design and create a new emotionally literate culture, learning environment and a coaching ethos.- Saturday: Learn how to design and tailor successful personal development.

DKK 126.00
1

Complete Biblical Hebrew - Sarah Nicholson - Bog - John Murray Press - Plusbog.dk

You Only Live Once - Noor Hibbert - Bog - John Murray Press - Plusbog.dk

NIV Larger Print Blue Hardback Bible - New International Version - Bog - John Murray Press - Plusbog.dk

Read and write Hindi script: Teach Yourself - Rupert Snell - Bog - John Murray Press - Plusbog.dk

NIV Larger Print Burgundy Hardback Bible - New International Version - Bog - John Murray Press - Plusbog.dk

Read and write Greek script: Teach yourself - Sheila Hunt - Bog - John Murray Press - Plusbog.dk

NIV Larger Print Black Leather Bible - New International Version - Bog - John Murray Press - Plusbog.dk

Read and Write Arabic Script (Learn Arabic with Teach Yourself) - Mourad Diouri - Bog - John Murray Press - Plusbog.dk

Read and write Urdu script: Teach yourself - Richard Delacy - Bog - John Murray Press - Plusbog.dk

Read and Write Russian Script: Teach yourself - Daphne West - Bog - John Murray Press - Plusbog.dk

Read and write Chinese script: Teach Yourself - Song Lianyi - Bog - John Murray Press - Plusbog.dk

Understand Philosophy: Teach Yourself - Mel Thompson - Bog - John Murray Press - Plusbog.dk

Understand Philosophy: Teach Yourself - Mel Thompson - Bog - John Murray Press - Plusbog.dk

Is this the right book for me? This book is the essential introduction to the history of Western thought. Covering all the key thinkers, both ancient and modern, and all the major branches of philosophy, it will give you new insights about the world we live in. Packed full of examples and clear explanations, and with key terms defined and explained, it is ideal whether you are student looking for a quick refresher or just want to explore this fascinating topic out of personal interest. Understand Philosophy includes: Chapter 1: The theory of knowledge Empiricism and rationalismKnowledge and justification: are you certain?The external world: appearance and realityIntuitive knowledgeScepticismThe proof of the pudding... Chapter 2: The philosophy of science A historical overviewFrom evidence to theory: scientific methodExperiments and objectivityRight, wrong or what?The social sciencesWhat counts as science?Science and authority Chapter 3: Language and logic Language and certaintyLanguage and perceptionKnowledge and languageLinguistic philosophyFormal logic Chapter 4: The philosophy of mind Ancient minds: Plato and Aristotle''I think, therefore I am''The relationship between mind and bodySurvival?The concept of mindA ''place'' for mind?Neurones and computersKnowing me, knowing youCognitive scienceA ''personal'' postscript Chapter 5: The philosophy of religion Faith, reason and beliefReligious languageReligious experienceDoes God exist?The origin and design of the universe: religion or science?MiraclesThe problem of evilCompensation after death?Psychological and sociological explanations of religionSome general remarks Chapter 6: Ethics Facts, values and choicesFreedom and determinismKinds of ethical languageThree bases for ethicsAbsolute or relative morality?Virtue ethicsThe social contractApplied ethics Chapter 7: Political philosophy Only individuals?The social contractThe general willMarx and materialismJusticeFreedom and lawFeminismSome conclusions Chapter 8: Continental philosophy PhenomenologyExistentialismStructuralismPostmodernism Chapter 9: Some other branches of philosophy AestheticsThe philosophy of historyThe philosophy of education Chapter 10: The scope of philosophy today Learn effortlessly with a new easy-to-read page design and interactive features: Not got much time? One, five and ten-minute introductions to key principles to get you started. Author insights Lots of instant help with common problems and quick tips for success, based on the author''s many years of experience. Test yourself Tests in the book and online to keep track of your progress. Extend your knowledge Extra online articles to give you a richer understanding of the subject. Five things to remember Quick refreshers to help you remember the key facts. Try this Innovative exercises illustrate what you''ve learnt and how to use it.

DKK 130.00
1