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Media Strategy - Bog af Rambabu Lavuri - Paperback

Academic Paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, , course: Ph.D, language: English, abstract: The influence of media on consumer behavior is profound. The billions of dollars spent in advertising each year attest to the impact of media on consumer purchasing and buying preferences. The ability of media to shape consumer trends and tastes through media such as movies, television shows and music is all-pervasive. New media such as Internet..

DKK 1067.95

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New Media and Cultural Hybridisation. A Study on the Influence of New Media Technologies on the Youth of Silchar, India - Bog af Sayan Dey - Paperback

DKK 792.95

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A Descriptive Study on Media and Information Literacy Levels of Metro Manila Senior High School Millennials - Bog af Irish Talusan - Paperback

Master's Thesis from the year 2019 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1.75, , course: Media Studies, language: English, abstract: The study describes the media literacy levels of senior high school learners in the Philippines through their exposure, knowledge, and usage by using the concepts of Potter¿s Cognitive Theory of Media Literacy and Alagaran¿s Explore, Engage, and Empower Model.A mixed-method was deployed through conducting surveys to 197 respondents..

DKK 949.95

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Social Media Marketing and Organisational Efficiency of Deposit Money Banks in Nigeria - Bog af Newman Enyioko - Paperback

DKK 1146.95

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Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude - Bog af Josephine Lawal - Paperback

Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: pass, , course: Ph.D in Business, language: English, abstract: This study aims to contribute to an improved understanding of the nature and dimension of perceived social media marketing activities in the UK retail clothing industry. This thesis embraces the major perceived social media marketing activities of clothing retailers which namely: entertainment, interaction,..

DKK 1053.95

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An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia - Bog

DKK 1053.95

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Animation and Creativity in the Classroom - Bog af Britta Pollmuller - Paperback

Research Paper (postgraduate) from the year 2016 in the subject Guid - School, Education, Pedagogy, Auckland University of Technology, language: English, abstract: The book is the description of a model of how young people learn about animation and machinima and looks at three key themes: creativity, which is the process of developing original ideas that have value, media literacy which is the knowledge, skills and competencies that are required to use and interpret media, and culture which influences..

DKK 1197.95

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The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour

Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Buckinghamshire New University, course: Leadership & Management majoring Marketing Communications, language: English, abstract: Following the wave of warning letters and court proceedings regarding surreptitious advertising, the increasing popularity of influencer marketing also reveals the legal dimension of this topic. The lack of legal certainty in this area results..

DKK 792.95

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Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices - Bog af Michelangelo Balicco - Paperback

Professorial Dissertation from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, Università degli Studi di Milano, language: English, abstract: This study aims to explore the internationalisation in higher education in Australia.The increasing globalisation and interdependence of world economies, and the revolution in ICTs (information and communication technologies) have made it imperative for universities to be truly international..

DKK 801.95

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Service Guarantee prospect in signalling Service Quality towards Customer Loyalty - Bog af Pradeep Paraman - Paperback

Doctoral Thesis / Dissertation from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: This study provides empirical evidence to clarion calls for insights on the lack of work on resorts specifically the five-star resorts sector which is referred to works by Line and Runyan in identifying the deficiency in empirical evidence towards literature on resorts.This study provides new evidence into the formation of loyalty..

DKK 1500.95

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Modern Technologies for Reshaping Libraries in the Digital Era - Bog af Sivasankar Prasad - Paperback

Anthology from the year 2017 in the subject Library Science, Information- / Documentation Science, University of Delhi, language: English, abstract: There are a variety of challenges facing the LIS profession, owing to the rapidly changing technologies and environment in which it exists. Recent developments in ICT, the web and social media, have led to the creation of digital resources and its access through online as well as remote login. Librarians need to be ¿tech savvy professionals' who can..

DKK 831.95

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A study on buyer behavior on two wheelers in selected districts of Andhra Pradesh - Bog af Vinodhini Yallagandala - Paperback

Doctoral Thesis / Dissertation from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 15, , course: MBA, language: English, abstract: Everyone in this world is a consumer we need a variety of goods and services. Time was when people used to get surprised when some consumers droves a two-wheeler. The option of riders was very limited or limited to a small percentage of the total two-wheeler market. Not all buyers are two-wheeler consumers,..

DKK 868.95

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Outer Space - The Emerging Market - Prospects and implications on the world economy - Analysis of the market potential - Bog af Florian Albin Gerl - P

Diploma Thesis from the year 2008 in the subject Business economics - Economic Policy, grade: 2, University of applied sciences, language: English, abstract: Public interest for outer space ventures was huge in the beginning of space flight as spectacular successes were achieved in the space race between the Soviet Union and the United States. The enthusiasm culminated in the moon landing of 1969. Since then only spectacular events in space travel were covered by the media and noticed by the public...

DKK 1106.95

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