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The Pirate Ship 1660-1730 - Angus Konstam - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Tea and Tea Drinking - Claire Masset - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Global Ocean of Knowledge, 1660-1860 - Karel (vrije Universiteit Amsterdam Davids - Bog - Bloomsbury Publishing PLC - Plusbog.dk

New Model Army 1645–60 - Stuart Asquith - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Essential Operations Management - Alex Hill - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Corporate Entrepreneurship and Innovation - Paul Burns - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Corporate Entrepreneurship and Innovation - Paul Burns - Bog - Bloomsbury Publishing PLC - Plusbog.dk

It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to give a comprehensive overview of corporate entrepreneurship. Burns guides students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics – laying out the ways in which each business function is required to adapt to ensure success.The 5th edition includes:- Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world.- New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare students for the ever-changing global business world of today.- The ‘Explore Further’ feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests and websites providing ‘step off’ points to deepen learning.This is a must-read for students of corporate entrepreneurship, intrapreneurship or corporate venturing at upper undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

DKK 554.00
1

Public Relations - Ellen Gunning - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Public Relations - Ellen Gunning - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities.New to this Edition:- A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland- A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and ‘What You’ve Learned’ sections at the end of each chapter- Extensively updated from the second edition to include increased coverage of social media and the latest PR practicesAccompanying online resources for this title can be found at bloomsburyonlineresources.com/public-relations. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

DKK 433.00
1